◦ Developed a centralized marketing analytics dashboard unifying data from 8+ platforms, saving marketers significant time by eliminating manual exports and tool-switching between platforms.

◦ Designed a multi-tenant PostgreSQL data model with partitioned metric tables and pre-computed aggregations, supporting fast query performance across large cross-channel datasets.

◦ Integrated OAuth 2.0 authorization for Google, Facebook, LinkedIn, and Mailchimp, enabling secure API access on behalf of users with refresh token support to maintain persistent sessions.

◦ Built a custom first-party JavaScript tracking pixel with dynamic event configuration (URL patterns, button interactions), session history capture, and support for First Click, Last Click, and Linear attribution models.

◦ Replaced manual weekly reporting with an AI-generated insights feature that pulls live data from ad platforms, calculates week-over-week performance deltas, and uses a fine-tuned OpenAI model to surface underperforming campaigns and recommended next steps based on 90 days of historical data.

◦ Built and shipped lifebooks.io end-to-end using Django, React, and PostgreSQL — a platform for families to collaboratively write, edit, and print commemorative memory books.

◦ Integrated an AI writing assistant into the collaborative editor to reduce the friction of writing a full memory book — helping users overcome blank pages, draft faster, and refine content together in real time using Socket.io and Yjs-powered conflict-free document syncing.

◦ Developed an automated pipeline in Python and LaTeX that converts user stories into print-ready PDFs, following manufacturer specifications and saving the company 500+ hours a year.

◦ Implemented a referral tracking system that gave affiliates real-time visibility into sign-ups and earnings, directly contributing to a 20% increase in customer growth.

• Developed a real-time collaborative editor in React, enabling publisher teams to edit AI-generated draft articles seamlessly, leveraging WebSockets for efficient bidirectional communication and enhancing team productivity.

• Integrated Google Gemini into the AI article generation pipeline, slashing errors by 90% and ensuring content stability, enhancing reliability for publishers.

• Automated the review process by developing a direct integration to push freshly edited or AI-generated articles into Airtable, reducing manual workflows and accelerating content review cycles by 30%.

• Led the migration of all user accounts to Clerk, eliminating the need for in-house user admin interfaces, reducing development and maintenance costs, and improving security and scalability.

◦ Developed a NextJS platform to streamline project communication between homeowners and builders, centralizing updates, approvals, and documentation in one place.

◦ Integrated ENERGY STAR product database and Gemini API to provide autocomplete suggestions and auto-populate product specifications, significantly reducing manual data entry for appliance cataloging.

◦ Implemented LlamaIndex-powered document parsing to automatically extract key specs, timelines, and requirements from contractor documents, reducing manual data entry by an estimated 3+ hours per project.

◦ Built and deployed 20+ WordPress and WooCommerce websites for advertising clients.

◦ Managed Ubuntu server infrastructure for client site hosting, deployment, and maintenance.

◦ Collaborated closely with a fellow engineer through pair programming and code reviews, sharing knowledge and building consistent development practices across the team.

◦ Developed custom WordPress plugins and themes tailored to client brand requirements.