Led product and visual design across large-scale digital platforms, helping define structure, navigation, and system consistency for experiences used by millions of students and educators.

• Led redesign of core navigation and page hierarchy, simplifying how users move through complex content and improving clarity across primary and secondary journeys.

• Defined and evolved scalable design system patterns, aligning multiple product surfaces and enabling more consistent, efficient design across teams

• Utilized Jira to track design work, manage tickets, and collaborate with engineering on feature development, ensuring designs were scoped, prioritized, and delivered within sprint timelines.

• Partnered closely with product, engineering, and marketing to translate complex requirements into intuitive, user-centered flows.

• Drove key user experiences including homepage and search, focusing on usability, accessibility, and clarity of information.

• Contributed to enterprise-wide brand refresh, integrating visual identity into digital experiences while maintaining usability and performance.

• Conducted user research and testing to identify friction points and inform design decisions across multiple user types.

Designed and shipped core product experiences within a large-scale consumer platform, contributing to usability improvements and system consistency across web and mobile.

• Designed and launched a major section of the consumer platform within a fast-paced timeline, contributing to a broader platform redesign.

• Created responsive templates and modular components to support scalable, consistent experiences across devices.

• Collaborated with cross-functional teams to align design solutions with business goals, technical constraints, and user needs.

• Maintained and contributed to design system components, ensuring visual and functional consistency across the product.

• Supported a platform used by millions of users, focusing on clarity, accessibility, and trust in financial experiences.

• Designed motion-driven onboarding and feature education experiences for mobile banking products, helping users understand complex financial tools.

• Created storyboards, motion concepts, and visual assets to guide users through onboarding and feature discovery

• Designed iconography and illustrations tailored to individual financial institution brands

• Translated complex financial concepts into clear, engaging visual experiences

• Collaborated with product and development teams to bring motion and interaction concepts into production

• Created digital visual assets and scalable template systems for multi-region marketing campaigns (U.S., U.K., Canada), improving production speed and cross-channel consistency.

• Designed high-performing creative for paid and organic channels; partnered with marketing and analytics to iterate assets based on performance and boost campaign KPIs.

• Presented concepts to stakeholders and incorporated feedback to meet campaign goals and timelines, ensuring pixel-accurate delivery for web and social.

• Prepared production-ready vector artwork and color separations for high-volume screen printing; managed 20+ client design files daily to meet tight production deadlines.

• Collaborated with clients (SSM Health, Salt + Smoke, Imo’s Pizza) and production teams to ensure brand fidelity and print quality across large runs, improving on-time delivery and client satisfaction.