# Taylor Howard

> Principal Content Designer @ Cash App (Meta & Alibaba alum), United World College admissions

Location: San Francisco, California, United States
Profile: https://flows.cv/taylorhoward

Portfolio: www.taylorhoward.net

## Work Experience
### Principal Content Designer, Lending and Commerce @ Cash App
Jan 2024 – Present | San Francisco Bay Area

### Content Design Lead, Artificial Intelligence Org & Essentials Pillar @ Asana
Jan 2023 – Jan 2024 | San Francisco Bay Area
Launched AI Studio. 

Lead content design for both Essentials (covering Payments, Workflows, Automations, Task & Project experience and more) and for the Artificial Intelligence Organization.

### Content Design Lead, Clarity Pillar @ Asana
Jan 2022 – Jan 2023 | San Francisco Bay Area
Provide UX, UI and product leadership for product launches, experimentation, optimization and communication across Asana web and mobile. 

Launched Content Design apprentice program.

Currently immersed in Asana Intelligence, Asana’s artificial intelligence features.

### Content Design Lead, Social Impact @ Meta
Jan 2021 – Jan 2022 | San Francisco Bay Area
• Created strategy for and executed on high priority products across Health, Equity, Fundraising and Crisis Response
• Equity Lead
• Content Design DEI recruiting Pillar Lead
• Content Design “Bridge Builders” external mentorship program Lead

### Content Design Manager, Facebook Financial/Meta Fintech @ Meta
Jan 2019 – Jan 2021
• Payments Lead
• Launched Facebook Pay (now Meta Pay)
• Content Design DEI recruiting Pillar Lead
• Founded “Bridge Builders”, a mentorship program for external Content Design candidates

### Content Designer, Facebook Connectivity @ Meta
Jan 2018 – Jan 2019 | San Francisco Bay Area
• Led content design for Actionable Insights, a tool to deliver network and market insights to communications operators.

### Lead Content Strategist, International User Experience & Design (国际UED-内容策略和管理) @ Alibaba Group
Jan 2016 – Jan 2018 | Hangzhou, Zhejiang, China
• Managed an international team of 7 direct reports, global social media teams and agencies 
• Created AliExpress brand book and content guidelines
• Oversaw 7 markets - Global (English speaking), France, Spain, Brasil, Latin America, Russia and Israel
• Spoke at the Innovation Enterprise "Digital Marketing & Strategy Innovation Summit" and the Master-Land "6th China Social Media & Digital Media Forum 2016".  Guest Lectured at China Academy of Art and Guest Blogged at Sprinklr.com

### Senior Copywriter, Digital Content + Copy @ Chico's FAS, Inc.
Jan 2013 – Jan 2016 | Fort Myers, Florida
• Executed content and strategy for Chico's website redesign, app launch, social networks and digital ad buys
• Executed content and strategy for White House Black Market’s Iconic campaign, from in-store to digital

### Senior Writer, Digital @ Macy's
Jan 2012 – Jan 2013 | New York, New York
• Launched Macy’s “Fringe” Media Department: mBLOG, Pinterest, tumblr and Instagram
• Managed a team of six contracted and in-house writers

### Copywriter, Special Projects and Events @ Macy's
Jan 2010 – Jan 2012 | New York, New York
• Created new Friends & Family collateral and achieved an 18% increase in sales (~$200 million)
• Created collateral for Macy’s Special Events: Holiday, Thanksgiving Day Parade, 4th of July, Pink Pig

### Account Executive @ AndosciaCommunications
Jan 2010 – Jan 2010 | New York, New York
• Managed media and luxury brands: Alikewise, lebua Hotels and Resorts, Star Magazine

### Fashion Assistant @ Tractenberg & Co.
Jan 2008 – Jan 2009 | New York, New York
• Represented thirteen brands and managed a team of six interns

### PR Assistant @ Bambe Levine Public Relations
Jan 2007 – Jan 2007 | New York, New York

### Fashion Accessories Assistant @ W Magazine
Jan 2006 – Jan 2006 | New York, New York


## Education
### Bachelor of Arts - BA in English
Dartmouth College

### International Baccalaureate
UWC-USA

### African-American in Hispanic, Asian and Native American (AHANA) Journalism Summer School
University of Missouri-Columbia

### Junior Statesmen of America Summer School
Yale University


## Contact & Social
- LinkedIn: https://linkedin.com/in/taylorhoward
- Portfolio: http://www.taylorhoward.net

---
Source: https://flows.cv/taylorhoward
JSON Resume: https://flows.cv/taylorhoward/resume.json
Last updated: 2026-04-13