# Taylor Vignali

> Senior Product Designer | Apple, Nike, RH, Founder

Location: San Francisco, California, United States
Profile: https://flows.cv/taylorvignali

I'm a Senior Product Designer with 15 years building products at Apple, Nike, Restoration Hardware, and as a founder. I specialize in turning ambiguous problems into experiences people actually use, working at the intersection of product strategy, interaction design, and technical execution.

I think like a founder because I've been one. When I built PlantLife from zero, I owned the entire system: product vision, UX, brand, GTM strategy, and the tech stack that made it work. That experience taught me how to make decisions without a playbook and how to design for reality, not just aspiration.

My foundation comes from some of the most demanding design cultures in the world. At Apple, I helped create and scale Today at Apple, transforming retail into a global platform for creativity and learning. At Nike, I led UX for connected retail products that bridged digital and physical experiences. At RH, I redesigned global navigation and commerce flows for a $3B luxury brand expanding internationally.

Recently, I've been working with AI-driven companies, designing chat systems and data tools that need to earn trust, not just demonstrate capability. I'm interested in how we integrate AI thoughtfully into products people rely on every day.

I do my best work in the early stages, when the idea isn't proven yet and the team has to believe before the market does. The work I'm proudest of started with skeptics and ended with products people loved, shared, and built their lives around.

Portfolio: www.taylorvignali.com
#opentowork

## Work Experience
### Design Lead and Senior Product Designer @ Independent Consultant
Jan 2015 – Present | San Francisco Bay Area
I build products and experiences for early-stage companies. I think like a founder and work with consumer, fitness, and technology teams to design and deliver new capabilities during periods of transition. Recent work:

• Founding designer for a luxury organic skincare brand launching in 2026. Owned the full tech stack: Shopify, packaging, brand story, trade shows. Took 10 years of R&D and made it market-ready.
• Led product strategy for an AI fitness coach at a major fitness brand. Defined what it is, what it isn't, and how to talk about it before launch.
• Advised multiple AI startups on conversational interfaces and data tools, turning complex models into experiences people trust.
• Built digital presence for a medical gear company specializing in EMS, wilderness rescue, and disaster response. Configured Shopify and year-one GTM strategy on seed funding.
• Select past clients: NBA All-Star Game, Hewlett Packard, Logitech, SXSW, Cana, Kleider, Kallista, The Clymb

### Lead Product Designer - Ecomm @ RH
Jan 2022 – Jan 2024 | San Francisco Bay Area
RH is a $3B luxury home interiors brand with six sourcebooks and a direct-to-consumer model. I was brought in to lead top-of-funnel digital strategy during its expansion from North America into global markets.

• Re-architected RH’s global information architecture and taxonomy, redesigning how products, content, and customer data are structured across markets
• Defined experience strategy and design principles for core platforms in close partnership with Product, Engineering, and executive leadership
• Led system-level UX across navigation, customer data, checkout, and content surfaces to support international growth and localization
• Partnered with platform and engineering teams to shape a modular, headless architecture aligned with long-term scalability
• Led accessibility remediation across key flows, aligning to WCAG standards and improving usability across devices
• Introduced behavioral models and personas grounded in customer data to inform prioritization and design decisions
• Improved conversion across a $1B+ digital business, contributing to a measurable 12% lift

### Creative Director @ Logitech
Jan 2022 – Jan 2022 | San Francisco Bay Area
Logitech is a global leader in consumer technology and peripherals. I was brought in to creative direct and produce a campaign for the FY23 Accessories portfolio, featuring Logitech Crayon and Combo Touch for iPad.

• Led creative for Logitech’s Accessories awareness campaign, driving a +5% YoY sales increase in FY23
• Oversaw concept development, production, and post to ensure cohesive brand storytelling

### Founder & Head of Product @ PlantLife
Jan 2020 – Jan 2021 | San Francisco Bay Area
Plant ownership was growing rapidly, but existing tools focused on transactional care rather than learning, confidence, or long-term engagement. I founded PlantLife to design a product that helped people connect, learn, and build lasting relationships with their plants.

• Founded the company and defined the core product vision, experience principles, and interaction model
• Designed the end-to-end user experience across onboarding, education, engagement, and progression
• Built and led a cross-disciplinary team spanning product design, engineering, and growth
• Architected the product platform and supporting integrations to enable experimentation, analytics, and audience development
• Designed new interaction models across software and connected hardware, resulting in two filed patents
• Launched the product publicly, reaching over 80K users and earning national press coverage, including a feature in Fast Company

### Design Lead @ Apple
Jan 2017 – Jan 2020 | San Francisco Bay Area
Today at Apple (Platform Design & Launch):
Apple had some of the world’s busiest retail spaces but no unified way to engage people beyond the transaction. I joined Angela Ahrendts’ team to help create and scale Today at Apple, transforming retail into a platform for creativity and connection worldwide.
• Helped define the experience vision for Today at Apple, shaping how the program showed up across physical spaces, digital touchpoints, and global markets
• Supported the global rollout of Today at Apple by opening Apple offices in London, Singapore, and Cupertino with a 28-person team
• Authored training frameworks and experience guidelines to ensure consistency, quality, and intent as the program scaled worldwide
• Brought together creative, retail, and operational teams around a shared experience philosophy
• Contributed to a program that energized Apple’s presence in culture, driving organic social momentum, global editorial coverage, and over 1.4M additional store visits in its first year

Marcom (Brand Design):
Promoted to Apple Marcom to extend the same creative rigor across marketing campaigns.
• Art directed global campaigns for Back to School, Holiday, and New Year.
• Shaped strategy for Apple Health, aligning the brand experience across Apple Watch and Apple Fitness+.

### Senior Digital Art Director (onsite with AKQA) @ Apple
Jan 2016 – Jan 2017 | San Francisco Bay Area
AKQA is a global leader in digital and long-standing partner to Apple, with 50+ onsite team members and $15M in annual billings. I was brought in to lead creative for iPhone, Apple Watch, and MacBook Pro launches.

• Supported creative for Apple’s September event, shaping digital storytelling and user communications globally.
• Directed the “Welcome to iPhone” experience, a global campaign that onboarded 55M users.
• Managed a team of 8 art directors, collaborating daily with product, Marcom, and engineering teams.

### Senior Product Designer (with R/GA) @ Nike
Jan 2015 – Jan 2016 | Portland, Oregon Area
In 2013, Nike was undergoing a major digital transformation, investing in connected retail and mobile innovation. I was brought in to lead UX and design sprints for products that bridged online and in-store experiences.

• Designed Nike Assist, a mobile checkout tool that enabled payments, inventory lookup, and returns directly from iPhones, supporting Nike’s ‘checkout anywhere’ vision in flagship stores
• Led UX for Nike Playmaker, a platform connecting NikeID custom footwear orders on nike.com directly to factory systems, reducing fulfillment timelines from 42 days to 21

### Senior Digital Art Director @ Nike
Jan 2014 – Jan 2015 | Beaverton, Oregon, United States
As Nike brought digital product and experience design in-house, I was recruited by Joshua Moore, Head of Nike Digital, to help lead one of the core teams shaping Nike’s global digital transformation.
Helped lead a 24-person design team within Global Brand Design, contributing to nearly every major digital initiative across categories and geographies

• Led digital product and experience design for Nike Running, the company’s most critical and heritage category, across the Nike+ ecosystem
• Designed and launched the Nike Football app for World Cup, reaching 22M users globally and supporting Nike’s shift toward mobile-first engagement
• Partnered with Bank of America on the Turn Your Miles (RED) campaign, designing custom apps and microsites that converted physical activity into charitable donations

### Senior Digital Art Director @ Vizwerks
Jan 2007 – Jan 2013 | Portland, OR
Vizwerks was a 30-person design studio supporting Nike Retail. I launched its digital division, building a 15-person team focused on iOS, Unity, and mobile development.

• Founded and led Vizwerks’ digital practice, building a 15-person team focused on iOS, Unity, and mobile
• Led UX for internal and B2B tools across Nike Retail Brand, Nike Golf, and Nike Japan


## Education
### BBA in Marketing in BS in Communication Arts
University of Wisconsin-Madison

### Visual Elements in Illustrator I, II & III, Drawing I, Painting I, BW Photography
Pacific Northwest College of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/taylorvignali
- Website: http://www.taylorvignali.com

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Source: https://flows.cv/taylorvignali
JSON Resume: https://flows.cv/taylorvignali/resume.json
Last updated: 2026-04-05