Leading a global content design team driving clarity, compliance, and trust across [Teens & Kids Experiences, LIVE Safety, Minor Safety, Family Pairing, Social Impact, Integrity & Authenticity, Digital Wellbeing, and Algorithm & User Transparency]

• Led a team of Content Designers owning content strategy for high-stakes financial workflows, including a 0→1 Trading product.

• Developed design and interaction guidelines for 30+ design system components, improving clarity and consistency across complex financial workflows.

• Partnered with product managers, designers, and researchers to shape feature direction and simplify complex financial concepts for advisors and institutional investors.

• Presented at UX Y'all 2023 to 300+ practitioners on Content Design's role as a strategic partner, articulating the

case for content-led products.

• Led end-to-end designs across 25+ trading workflows through user research, content strategy, and IA best

practices to reduce confusion and measurably lower support volume.

• Part of 50+ user research interviews to identify mental models and barriers in complex trading workflows, translating insights into product roadmap recommendations.

• Established new QA processes for UI content, significantly reducing late-stage revisions.

• Published 30+ help articles and expanded our Style Guide with new patterns and terminology.

Consultant for the Financial Planning tools team.