# Taylor W.

> Sr. Manager, Content Design | TikTok Safety & Privacy

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/taylorw1

## Work Experience
### Senior Content Design Manager @ TikTok
Jan 2026 – Present | San Jose, CA
Leading a global content design team driving clarity, compliance, and trust across [Teens & Kids Experiences, LIVE Safety, Minor Safety, Family Pairing, Social Impact, Integrity & Authenticity, Digital Wellbeing, and Algorithm & User Transparency]

### Content Design Manager @ TikTok
Jan 2024 – Jan 2026 | San Jose, CA

### Content Design Manager @ Addepar
Jan 2023 – Jan 2024
- Led a team of Content Designers owning content strategy for high-stakes financial workflows, including a 0→1 Trading product.
- Developed design and interaction guidelines for 30+ design system components, improving clarity and consistency across complex financial workflows.
- Partnered with product managers, designers, and researchers to shape feature direction and simplify complex financial concepts for advisors and institutional investors.
- Presented at UX Y'all 2023 to 300+ practitioners on Content Design's role as a strategic partner, articulating the
case for content-led products.

### Senior Content Designer @ Addepar
Jan 2022 – Jan 2023
- Led end-to-end designs across 25+ trading workflows through user research, content strategy, and IA best
practices to reduce confusion and measurably lower support volume.
- Part of 50+ user research interviews to identify mental models and barriers in complex trading workflows, translating insights into product roadmap recommendations.
- Established new QA processes for UI content, significantly reducing late-stage revisions.
- Published 30+ help articles and expanded our Style Guide with new patterns and terminology.

### UX Writer @ Citi
Jan 2021 – Jan 2022
Consultant for the Financial Planning tools team.

### UX Writer (Freelance) @ Truly Financial
Jan 2021 – Jan 2022
Sole UX Writer for Toronto based startup.

### UX Writing and Design @ Woo Creative Co
Jan 2019 – Jan 2022
Partnered with early-stage startups to launch new digital experiences across finance, e-commerce, HR tech, and more. Core focus was in UX writing, but often dabbled in product design, web design, copywriting, email marketing, and product strategy to help companies refine a holistic messaging framework and user experience.

Clients included: Neatsy, Ekilu, Scoutible, Truly Financial, Babbly, Amitree, Scoutr, and many more.

### UX writing and design @ Scoutible
Jan 2019 – Jan 2021
UX writing and design for career-tech startup backed by Mark Cuban.

### English as a Second Language (ESL) Teacher @ VUS - The English Center
Jan 2019 – Jan 2020 | Ho Chi Minh City, Vietnam
Pursued a personal dream to live in SE Asia and teach English. Taught ages 5-12, developed lesson plans and engaging activities, and engaged with local and international educators daily. A heartwarming, challenging experience that I loved.


## Education
### Bachelor of Science (B.S.) in Brand Management and Marketing
North Carolina State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/taylorwoolridge

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Source: https://flows.cv/taylorw1
JSON Resume: https://flows.cv/taylorw1/resume.json
Last updated: 2026-04-13