# Teddy Castro, MEd, MBA > UC Berkeley Haas School of Business | AI | EdTech | PMM | Growth | TFA | Open to Opportunities Location: Milpitas, California, United States Profile: https://flows.cv/teddycastromedmba 👋 Hi, my name is Teddy! 🎓 MBA Candidate at the University of California - Berkeley, Coding Bootcamp Alum, Master of Education (M.Ed.) and double major (Economics and English, Creative Writing) 🌉 Bay Area Native, with a passion for creating content and developing strategies that will grow a business 👨‍🏫 I started out as a Teach For America (TFA) corps member and found a passion in starting and developing communities–and projects within them. After finding this interest, I have sought this out in all of my career opportunities as well as my personal life. I assisted multiple UGC creators as well as company brands in creating marketing strategies for various products. 💹 As for my future, I hope to one day work as a Chief Marketing Officer for a gaming or EdTech company as I believe they closely align with my personal interests. Overall, I hope to continue to learn and grow in all aspects of life both personally and professionally as there is so much to discover! 📚 In my free time I’ve come to enjoy reading self-help or economic fiction during the weekdays–and on the weekends I try to explore different hikes and recipes. 🙌 Social Media Strategy, Content Creation, Marketing Research, Project Management, Product Management, Product Marketing ## Work Experience ### Head of Marketing and Community (AV Data Provision Startup) @ ROVR Network Jan 2025 – Present • Own global marketing strategy, brand narrative, and positioning for a decentralized real-world data and AI infrastructure network • Build and scale the ROVR community across contributors, operators, and partners to drive network participation and growth • Translate complex technical systems into clear, compelling storytelling for public and industry audiences • Lead multi-channel growth across social, content, and community platforms with a focus on long-term ecosystem value • Represent ROVR Network externally through public communications, partnerships, and community initiatives Autonomous Vehicle Data Provision ### Twitch Partner and Live Streaming Consultant @ Twitch Jan 2020 – Present • Analyze statistics weekly to emphasize a data driven and growth approach across platforms: CCV, CTA, CTR and PV • Initiated multiple ad campaigns considering scope, requirements, resources and timelines for +50,000 conversions • Mentor +5 diverse user-generated content (UGC) creators: cross-platform data analytics, KPI conversions and scheduling • Consult and present to +10 companies regarding live stream ecosystem infrastructure and individual platform features ### YouTube Partner and Editor @ YouTube Jan 2020 – Present • Restructure workflow to optimize the repurposing of content: Twitter, Snapchat, Instagram, Reddit and TikTok • Audit edited video content for 6 individual brands with an emphasis upon ease of consumption and marketability • Refine scripts as well as captions, descriptions and thumbnails to boost SEO reach and organic traffic • Direct multiple recording sessions in order to maximize time spent and available raw footage ### Digital Marketing Consultant @ TikTok Jan 2019 – Present • Build weekly project roadmaps for increased reach and general quality improvement for +5 individuals • Organize hundreds of raw form content into an easily accessible database for multiple stakeholders • Provide exemplar models and datasets for +20 UGC creators to utilize across brands, niches and platforms • Lead daily stand ups regarding current trends and implementation into unique personal branding • Study current trends in order to create appealing short-form video content for 150,000+ followers • Collaborate with 20+ Content Creators in order to average +100,000 views per upload across brands • Organize hundreds of raw form content into an easily accessible database for potential marketing purposes • Coach individuals monthly regarding improvement upon brand creation and the art of storytelling via <10s videos ### Product Marketing Manager - Community @ ROG - Republic of Gamers Jan 2023 – Jan 2025 • Launch multiple AI and Machine Learning GTM products and media collaborations across North America for further brand visibility and target marketing reaching over +25M unique users: Microsoft’s Copilot, Google’s Gemini, Adobe’s Acrobat AI Assistant and Generative AI and AI PCs • Developed a workflow funnel for daily customer facing activities and rewards for +600,000 users of the ROG Elite Rewards Loyalty Program • Revamped the loyalty reward program to grow daily active users (DAU) by +150% for the North America Region • Facilitated 5 global GTM initiatives from start to finish bringing exclusive and limited items to the user base • Launched multiple product and media collaborations across North America for further brand visibility and target marketing reaching over 25M+ unique users: Mission Impossible - Dead Reckoning, Gran Tursimo, Diablo Immortal, Batman, Valorant, Aim Labs, Destiny 2, Baldur’s Gate 3 • Curated marketing assets for quarter-long campaigns for AI and machine learning OEMs to reach 15m+ individuals: Microsoft’s Copilot, Google’s Gemini, Adobe’s Acrobat AI Assistant and Generative AI and AI PCs. Events: International Society for Technology Education (ISTE), Anime Expo (AX), San Diego Comic-Con, Linus Tech Expo (LTX), Caltopia (Cal Esports - UCB), B&H Bild Expo ### Program Manager @ ASUS Jan 2023 – Jan 2025 • Established stronger relations with partners through weekly relevant and meaningful communication for events as well as collaborations: NVIDIA, miHoYo, iBuyPower, Corsair, UC Berkeley • Review weekly technical data on user behavior across various parts of the main site as well as microsites to provide guidance on bounce rate, engagement and session duration • Integrate mechanisms to increase brand awareness and improve the customer journey as well as the user journey: Official ROG Forums, Review Program, Timed Drops • Supported the general marketing and social media teams across all platforms through weekly reports for official and unofficial communities Tech Stack: Short.io, VidIQ, Emplifi, Sideqik, Salesforce (CRM), ChromeRiver, Egencia, Microsoft Office 365 ### Server Manager and Founder @ Discord Jan 2018 – Jan 2025 • Coordinate weekly maintenance with administration and the moderation team for usage and quality of life • Clarify onboarding experience for new members through monthly survey implementation and A/B testing • Utilize various external supports for data collection, data analytics, support analytics and data reporting • Supervise privacy discussions as well as moderation logs to meet server and Discord Terms of Service (ToS) • Delegate moderation and weekly event management to increase server retention by 20% for new members • Coordinate daily activities in order to maintain 3,000 weekly visitors and 300 new members each week • Supervise daily interactions amongst a diverse member population of 20,000+ across 25+ channels • Utilize 2 monthly market research surveys to foster community culture and receive feedback ### Product Marketing Manager @ QingCi Games Jan 2022 – Jan 2023 • Managed 100+ influencers utilizing Asana and Trello as a means of communication • Represented the company in B2B & B2C transactions from initiation to closing: KOLs, Collaborations, Sponsorships, Campaigns • Created, edited and critiqued 2-3 daily posts utilizing unique tonality and SEO/SEM for all brand and social media marketing • Collaborated with global stakeholders weekly to discuss distribution strategy, product management and product marketing ### Customer Success Manager @ Rocketship Public Schools Jan 2020 – Jan 2021 | San Jose, California, United States • Communicated daily with 50 families for scholar facing goals improving milestones met by 20% • Assessed online needs and implemented afterschool programs to increase on-task behavior by 40% • Prioritized classroom culture and problem solving for a 55% increase in meeting classroom expectations • Monitored 100 scholars through GoGuardian to increase daily classroom productivity by 60% ### Lead Math and English Teacher - 8th Grade @ Alma del Mar Charter School Jan 2019 – Jan 2020 | New Bedford, Massachusetts • Founded the in-house 8th grade tracked math class and its respective curriculum • Examined growth and preferences in individual scholar learning styles to yield +30% growth on exams • Evaluated past milestones and revised them to tailor fit the current cohort in order to increase data by 15% • Managed conflict through interpersonal familial communication decreasing in-class suspension rate by 20% • Planned 2 daily lessons dependent on data driven instruction to increase passing rate by +36% ### Lead Math Teacher - 8th Grade @ Alma del Mar Charter School Jan 2018 – Jan 2019 | New Bedford, Massachusetts • Designed the first accelerated 8th grade math program through observing multiple data points • Led grade band teams through the standardization of consequences through collected database information ### Corps Member and Curriculum Designer @ Teach For America Jan 2017 – Jan 2020 Teach For America (TFA) is a selective leadership development program that’s committed to achieving educational equity in the U.S. We work in partnership with 51 communities across America to achieve the day when every child has an equal opportunity to learn and thrive • Arranged and administered concurrent projects individually catered for +30 scholars and their circumstances • Provided daily support analytics for +60 families in order to increase desired data by 15% across subjects • Authored detailed reporting, improvement and integration timelines for +20 individuals to yield +30% growth on exams • Devised multi-team collaboration with a data driven approach for 2 daily lesson plans, increasing passing by 36% ### Outreach Consultant @ University of San Diego Jan 2018 – Jan 2019 | Greater San Diego Area • Piloted a semester-long outreach program aimed towards lowering the drop-out and transfer rate • Interacted daily with diverse student body with the intention of bettering the university’s image • Introduced monthly findings via PowerPoint to university leadership for future guidance • Constructed 5 hands-on events for different fields of study and ranging personalities ### Project Designer @ CFM Real Estate Services, Inc Jan 2016 – Jan 2017 | Greater San Diego Area • Improved database functionality through scope and risk assessments as well as timeline restrictions • Presented and interpreted data projects to the board of directors for quarterly updates and final approval • Implemented cross-functional tools and pipelines to increase coherence (Engineering, Analytics, Legal, Finance) • Operated various data analytics software to assess varying case structures: Tableau, Python, Stata and Matlab ## Education ### Master of Business Administration - MBA University of California, Berkeley, Haas School of Business ### Master of Education - M.Ed. in Mathematics Education Boston University Wheelock College of Education & Human Development ### Computer Programming University of California, Berkeley ### Bachelor’s Degree in Economics and English with an emphasis in Creative Writing University of San Diego ### Machine Learning Certificate Stanford University ### Bachelor's degree in Business Environment of Asia Hong Kong Baptist University ### Bachelor's degree in International Economics University of Westminster ### Bachelor's degree in English Language and Literature/Letters University of Virginia ### Bachelor's degree in Creative Writing Semester At Sea / ISE ### Bachelor's degree in Environmental Studies University of San Diego ### High School Bellarmine College Preparatory ## Contact & Social - LinkedIn: https://linkedin.com/in/tcast10 - Website: https://www.hackerrank.com/tcastro1?hr_r=1 - Website: https://github.com/tcast10 - Website: https://teddy-castro.netlify.com/ --- Source: https://flows.cv/teddycastromedmba JSON Resume: https://flows.cv/teddycastromedmba/resume.json Last updated: 2026-04-08