• Led 0 to 1 design initiatives for enterprise data visualization dashboards and LLM AI conversation in a B2B ecommerce platform for budget forecasting, increasing customer retention from 44% to 82% in 6 months by delivering a cohesive user experience

• Increased conversion by 56% by defining product requirements and shaping product vision with product managers and engineers

• Balanced business requirements with user needs, increasing user adoption rate by 40% in 4 months by managing trade-offs

• Presented refined ideas to integrate agentic AI workflows for customer support to executives by articulating design rationale

• Communicated design vision to developers to understand technical feasibility by delivering high-fidelity mockups and storyboards

• Created reusable UI patterns, raising 55% user engagement, ensuring consistency across web and iOS with rapid prototyping in V0

➤Role and Achievements

✔Ideated and designed an AI-powered autonomous shuttle system addressing the daily commute needs of 5.5M+ people traveling to Manhattan.

✔Led the end-to-end UX for a mobile app that enabled real-time booking, schedule tracking, and dynamic routing for passengers.

✔Designed an in-seat interface offering emergency access, travel assistance, and safety features, ensuring a personalized and secure experience.

✔Improved cross-borough efficiency by integrating smart route optimization and seamless inter-borough transfer coordination.

Challenges

Passengers were hesitant about the safety and usability of autonomous transport.

✔I addressed this by adding intuitive emergency buttons, clear instructional flows, and real-time status indicators on personal seat screens to build user confidence.

• Enhanced efficiency by 50% for a B2B enterprise adopted by 2,500 US governments by utilizing human-centered design methods

• Simplified complex workflows into easy-to-understand data analytics dashboard with visual hierarchy, reducing cognitive load by 53% for 25K+ technical users when visualizing large datasets by utilizing user-centered design principles

• Streamlined repetitive tasks in customizing data tables, saving 20 hours weekly for 10K+ clerks by problem framing by advocating user behavior, user goals, and pain points with empathy to inform design direction in an agile environment

• Reduced task completion time by 72% for generating electricity reports in 5 steps (prev 22+ steps) using quantitative data analysis

• Shipped 3+ admin portals with unified invoice generation forms, boosting feature adoption rate from 23% to 85% in 3 months by transforming actionable insights from 50+ qualitative user interviews into user flows using jobs-to-be-done framework

• Maintained accessibility standards, reducing drop-off rate by 45% by utilizing WCAG 2.2 in a fast-paced environment

• Increased 2X product lifecycle in the continuous improvement of Asia’s no.1 B2B2C e-commerce impacting 25 million customers

• Defined indicators in user interfaces of transaction screens reducing manual billing errors to 0 by defining end-to-end user journey

• Optimized B2B data insights dashboard in an internal tool, accelerating sales cycle by 30% by maintaining design documentation

• Facilitated 60+ design thinking workshops with stakeholders to gather constructive feedback and iterate high-fidelity prototypes

• Identified opportunities to record payment in a retail marketplace, generating $340 million annual revenue by navigating ambiguity

• Optimized information architecture, resulting 104 million B2C native app downloads by conducting navigation audits

• Created scalable design systems in Figma by maintaining a shared component library in Storybook with dev using brand guidelines

• Designed an intuitive B2B2C healthcare SaaS ecosystem, enabling 2 million global patients to connect with their native clinicians

• Owned end-to-end design process from concept to execution ensuring high-quality interactions for electronic health record(EHR)

• Developed an innovative design strategy to indicate trends in electronic medical record through statistics and charts in a data dashboard, securing leadership buy-in by informing cross teams with data-driven design decisions during design critiques

• Mentored the team with user insights, raising user satisfaction from 42% to 98% using design frameworks and metrics

• Launched A/B tests to validate KPIs through hypotheses, achieving task completion rate of 94% by sketches and wireframes

• Gathered user feedback with UX researchers through moderated usability testing for concept validation with interactive prototypes