# Tejaswini Khedkar > Product Designer | Expertise in B2B Enterprise, B2B2C, and SaaS | 98% user retention | Impacted 30M global users Location: United States, United States Profile: https://flows.cv/tejaswinikhedkar Hello, I’m Tejaswini. 👋 I’m a Product Designer scaling data visualization tools for B2B2C, SaaS, B2B enterprise platforms, and internal tools, impacting 30 million global users and 98% user retention. Powered by Chai and incredible cross-functional teams, I enjoy simplifying complex workflows to craft data dashboards and data insight tables that boost efficiency and user satisfaction. I leverage data-driven decisions and generative AI tools to achieve measurable impact. Visit my website for interesting projects: https://tejaswinidesigns.com/ ## Work Experience ### AI Product Designer @ PRESERVE Jan 2024 – Present | New York City Metropolitan Area • Led 0 to 1 design initiatives for enterprise data visualization dashboards and LLM AI conversation in a B2B ecommerce platform for budget forecasting, increasing customer retention from 44% to 82% in 6 months by delivering a cohesive user experience • Increased conversion by 56% by defining product requirements and shaping product vision with product managers and engineers • Balanced business requirements with user needs, increasing user adoption rate by 40% in 4 months by managing trade-offs • Presented refined ideas to integrate agentic AI workflows for customer support to executives by articulating design rationale • Communicated design vision to developers to understand technical feasibility by delivering high-fidelity mockups and storyboards • Created reusable UI patterns, raising 55% user engagement, ensuring consistency across web and iOS with rapid prototyping in V0 ### Product Design Apprenticeship @ Ford Motor Company Jan 2024 – Jan 2024 | New York, New York, United States ➤Role and Achievements ✔Ideated and designed an AI-powered autonomous shuttle system addressing the daily commute needs of 5.5M+ people traveling to Manhattan. ✔Led the end-to-end UX for a mobile app that enabled real-time booking, schedule tracking, and dynamic routing for passengers. ✔Designed an in-seat interface offering emergency access, travel assistance, and safety features, ensuring a personalized and secure experience. ✔Improved cross-borough efficiency by integrating smart route optimization and seamless inter-borough transfer coordination. Challenges Passengers were hesitant about the safety and usability of autonomous transport. ✔I addressed this by adding intuitive emergency buttons, clear instructional flows, and real-time status indicators on personal seat screens to build user confidence. ### Product Designer @ thinkbridge Jan 2022 – Jan 2023 | Austin, Texas, United States • Enhanced efficiency by 50% for a B2B enterprise adopted by 2,500 US governments by utilizing human-centered design methods • Simplified complex workflows into easy-to-understand data analytics dashboard with visual hierarchy, reducing cognitive load by 53% for 25K+ technical users when visualizing large datasets by utilizing user-centered design principles • Streamlined repetitive tasks in customizing data tables, saving 20 hours weekly for 10K+ clerks by problem framing by advocating user behavior, user goals, and pain points with empathy to inform design direction in an agile environment • Reduced task completion time by 72% for generating electricity reports in 5 steps (prev 22+ steps) using quantitative data analysis • Shipped 3+ admin portals with unified invoice generation forms, boosting feature adoption rate from 23% to 85% in 3 months by transforming actionable insights from 50+ qualitative user interviews into user flows using jobs-to-be-done framework • Maintained accessibility standards, reducing drop-off rate by 45% by utilizing WCAG 2.2 in a fast-paced environment ### Product Designer @ FirstCry.com (BrainBees Solutions Pvt. Ltd.) Jan 2019 – Jan 2022 | Pune Area, India • Increased 2X product lifecycle in the continuous improvement of Asia’s no.1 B2B2C e-commerce impacting 25 million customers • Defined indicators in user interfaces of transaction screens reducing manual billing errors to 0 by defining end-to-end user journey • Optimized B2B data insights dashboard in an internal tool, accelerating sales cycle by 30% by maintaining design documentation • Facilitated 60+ design thinking workshops with stakeholders to gather constructive feedback and iterate high-fidelity prototypes • Identified opportunities to record payment in a retail marketplace, generating $340 million annual revenue by navigating ambiguity • Optimized information architecture, resulting 104 million B2C native app downloads by conducting navigation audits • Created scalable design systems in Figma by maintaining a shared component library in Storybook with dev using brand guidelines ### Product Designer @ AR Healthcare Contruction Jan 2016 – Jan 2019 | Denmark • Designed an intuitive B2B2C healthcare SaaS ecosystem, enabling 2 million global patients to connect with their native clinicians • Owned end-to-end design process from concept to execution ensuring high-quality interactions for electronic health record(EHR) • Developed an innovative design strategy to indicate trends in electronic medical record through statistics and charts in a data dashboard, securing leadership buy-in by informing cross teams with data-driven design decisions during design critiques • Mentored the team with user insights, raising user satisfaction from 42% to 98% using design frameworks and metrics • Launched A/B tests to validate KPIs through hypotheses, achieving task completion rate of 94% by sketches and wireframes • Gathered user feedback with UX researchers through moderated usability testing for concept validation with interactive prototypes ### UX Researcher Fellow @ UberEat Jan 2018 – Jan 2018 | Pune, Maharashtra, India - Contributed to the success of the food delivery app by assisting product leaders in executing the product vision. - Conducted user testing and research, validating assumptions, and resulting in a 20% increase in user engagement. - Collaborated with cross-functional teams to implement data-driven improvements, leading to a 15% reduction in app bounce rate and a 25% increase in customer retention. ### UX Researcher @ Swiggy Jan 2018 – Jan 2018 | Pune, Maharashtra, India ### Small Business Owner- @__auraa__ The art hub @ Instagram Jan 2014 – Jan 2018 | Pune, Maharashtra, India - Successfully established and owned the brand 'Auraa,' specializing in creating and selling 800+ handmade artifacts tailored to clients' unique preferences. - Demonstrated exceptional abilities in financial planning, sourcing, and marketing, ensuring seamless operations and brand growth. - Effectively managed all aspects of the business independently, delivering high-quality products and maintaining strong customer relationships. - Actively participated in college festivals and renowned exhibitions across India, showcasing and promoting 'Auraa' to a wider audience. ### Product Designer @ Havells India Ltd Jan 2018 – Jan 2018 | Pune, Maharashtra, India Designed a kitchen light for Indian modern kitchens ### UX Researcher @ Zomato Jan 2017 – Jan 2018 | Pune, Maharashtra, India - Contributed to the success of the food delivery app 'Zomato' by assisting product leaders in executing the product vision. - Conducted user testing and research, validating assumptions, and resulting in a 20% increase in user engagement. - Collaborated with cross-functional teams to implement data-driven improvements, leading to a 15% reduction in app bounce rate and a 25% increase in customer retention. ### Product Designer @ Timothy Jacob Jensen Studios Jan 2016 – Jan 2017 | Denmark Design coaching and mentorship ## Education ### Master of Science - MS in Human Computer Interaction (HCI) Pace University ### Bachelor's degree in Product Design MIT Institute of Design ### Bachelor's degree in Industrial and Product Design MIT ADT University ## Contact & Social - LinkedIn: https://linkedin.com/in/tejaswini-khedkar-3b4942161 - Behance: https://www.behance.net/tejaswinikcb33 - Portfolio: https://tejaswinidesigns.com --- Source: https://flows.cv/tejaswinikhedkar JSON Resume: https://flows.cv/tejaswinikhedkar/resume.json Last updated: 2026-04-16