# Teresa Washburn, CPCC > Designing AI-Powered Experiences at ServiceNow | Product Design Executive | Host of Here’s Why It Matters | Executive Coach | ex-Meta, Workday Location: San Francisco Bay Area, United States Profile: https://flows.cv/teresawashburncpcc I’m a product design executive, executive coach, and podcast host who’s endlessly curious about how we grow - at work, in leadership, and as humans. Right now, I’m focused on designing AI-powered user experiences at ServiceNow. I help build intelligent systems that empower users instead of overwhelming them. My work connects cutting-edge technology with real human needs, making sure enterprise AI feels thoughtful, intuitive, and trustworthy. With over 15 years of experience leading design at companies like Meta, Workday, and Welch Allyn, I’ve built and scaled product design teams, raised design maturity inside complex organizations, and helped shape strategy in fast-paced environments. I take a systems-thinking approach to design, always asking what users need, what the business values, and how to connect the two. Alongside that, I founded TMRW Coaching, where I work with executives, leaders, and teams to unlock their potential and step into their brilliance. I also host Here’s Why It Matters, a podcast about the "why" behind how we show up, lead, and grow in our careers. I’m especially passionate about the space where design, leadership, and personal transformation meet. Whether I’m scaling a product, coaching a leader, or helping someone get unstuck, my goal is always to create meaningful, lasting impact. ## Work Experience ### Director, Experience Design GTM @ ServiceNow Jan 2025 – Present | San Francisco Bay Area Leading GTM experience design with a focus on AI-driven solutions that scale and delight. I empower teams, shape strategy, and champion human-centered design across enterprise experiences. ### Experience Design Lead (contractor) @ ServiceNow Jan 2024 – Jan 2025 I am a passionate user-advocate, stakeholder partner, and disrupter. I use care and data to drive strategic innovation - through operational excellence, systems thinking, and strategic leadership. ### Founder @ TMRW Coaching Jan 2023 – Present | San Francisco Bay Area I offer personal, career, team, and executive coaching. Schedule an intro session to learn more! https://calendly.com/teresawashburn/intro-session ### Senior Product Design Manager | Head of Privacy Design | Head of Security and Data Center Design @ Meta Jan 2021 – Jan 2023 | Menlo Park, California, United States Brought onboard to scale a team from 5 up to 14 Product Designers in the critical business area of Privacy to drive impactful products, enabling team to make responsible decisions regarding user data. • Supported a Product Design Manager spanning 10 product spaces. • Successfully transitioned into the area of Security and Data Centers, to support another initiative defining the future of infrastructure at Meta. • Kicked-off efforts for several 0-1 products. • Partnered with cross-functional leadership to identify and support key product initiatives. ### Senior Product Design Manager | Head of Experience Design @ Workday Jan 2017 – Jan 2021 | Pleasanton, CA Served as the Head of Experience Design, supporting 4 Managers and an organization of over 40 people. • Standardized internal processes by developing a global strategy focused on People Experience. • Founded new team to assimilate internal data, perform task analysis, and formative discovery testing to iterate and improve usability of the Workday Cloud platform. • Spearheaded new innovative product offering focused on Workday third party integrations, including the first conversational user interface at Workday. • Established quantitative and qualitative measurement of benefits and means for tracking to enhance Financials. • Reduced gaps in the lifecycle by introducing diversified messaging and positioning for Security. • Praised for the ability to solve difficult problems independently and efficiently. ### User Experience Design Manager @ Workday Jan 2016 – Jan 2017 | Pleasanton, CA ### User Experience Researcher @ Workday Jan 2015 – Jan 2016 | Pleasanton, CA ### Senior Product Design Manager | Head of Product Design & Technical Communication @ Welch Allyn Jan 2014 – Jan 2015 | Skaneateles, NY Served as the Head of Product Design and Technical Communication, supporting an organization of 14 people (including 2 managers) across multiple locations to deliver a winning user experience. • Introduced comprehensive, strategic focus to build relationships across the enterprise to influence product strategy and demonstrate how UX methods can help solve complex problems. • Directly contributed in the areas of user research, formative usability testing, cross-functional partnerships, persona development, workflow analysis, and interaction design. • Directed team in prioritizing critical-path products and provided strategic updates to our executive leadership team. ### Manager, User Experience @ Welch Allyn Jan 2009 – Jan 2015 | Skaneateles, NY I enabled our UX designers to differentiate our products through the use of user research and UX methods such as stakeholder meetings, persona development, workflow analysis, usability testing, interaction design, and visual design. ### Technical Communication Supervisor @ Welch Allyn Jan 2009 – Jan 2012 I led a team of technical communicators and technical illustrators to support Welch Allyn products with xml-based information. I enabled the team to create information to be both compliant with FDA regulations, usable, and consumable. Sought unconventional ways to provide information to our users. Connected technical communication with other functions to create opportunities for collaboration. ### Center for Excellence in Teaching and Learning (CETL) @ SUNY Institute of Technology Jan 2007 – Jan 2009 Coordinated daily operations for CETL to support faculty in the areas of pedagogy, service-based learning, and technology integration. Planned, organized, and promoted technology grant program sponsored by the University. Coordinated programming for faculty development workshops on topics related to teaching and learning. ### Senior Technical Writer @ Carrier Corporation Jan 2004 – Jan 2006 Researched and wrote pre and post-sale literature for Carrier products using: Adobe FrameMaker | Adobe PDF | Microsoft Word | Microsoft Excel | Microsoft PowerPoint Worked closely with Engineering and Marketing groups to produce clear, concise, and useful documentation for Carrier air conditioning and water cooling products. ### Senior Technical Writer @ PeopleSoft, Inc. Jan 1998 – Jan 2002 Researched and wrote software manuals for PeopleSoft Financials software using: Microsoft Word | Microsoft Excel | Visio | Arbortext | Lotus Notes | PeopleTools. Built and maintained excellent relationships with other internal organizations to produce clear, concise, and useful documentation. ## Education ### M.S. in Information Design and Technology SUNY Polytechnic Institute ### B.S. in Professional and Technical Communication SUNY Polytechnic Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/teresawashburn --- Source: https://flows.cv/teresawashburncpcc JSON Resume: https://flows.cv/teresawashburncpcc/resume.json Last updated: 2026-04-13