Lead design across CRM and lifecycle experiences spanning email, in-game, and web channels, supporting player engagement and scalable content delivery.

• Manage and mentor the Product Design team, supporting delivery across multiple franchise and platform initiatives.

• Building and leading a Visual Experience Design team focused on creating scalable creative assets across CRM channels, including email, in-game, and web content.

• Led the transition of the Product Design team from Ventures to CRM, establishing new workflows, partnerships, and operating models.

• Maintain and evolve design support for CRM platforms, including web experiences such as Drop.

• Partner with CRM Strategy, CA&L, Localization, and other cross-functional teams to design and scale creative workflows, including support for low-touch and high-volume content.

• Supported design execution across major franchises including Battlefield and EA SPORTS, contributing to web, email, and platform experiences.

• Built and refined production pipelines and workflows, introducing tools such as Asana, Airtable, and proofing systems (Frame.io, ProofHQ) to improve collaboration and delivery.

• Act as a connector across teams, aligning stakeholders and bridging creative, production, and product functions.

• Contributing to the evolution of CRM workflows through automation, AI, and more scalable design systems.

Product lead - Automated and scale video production system with focus on AI, ML models. Cross-functional engagements, connecting marketing, operations and engineering teams to scale marketing content and assets.

Marketing Communications - Marcom Creative. Managing Producer. Creative Operations - Content Workflow & Production Processes, Video production. Personalization, Omni-Channel Marketing, Subscription, Mobile UA, 1P (MSFT, Sony), Localization, People Manager. Tool implementation and change management. Led and implemented Frame.io and workflows to facilitate video production asset review and approvals.

Managed team of Producers supporting corporate and franchise brand and marketing activations with game packaging and digital content production workstreams, Dot line POC supporting CRM personalization content. Oversaw Finance and budget duties. New tools, workflows and processes integrations and CFX change management. Led and implemented Asana and its workflow to track project deliverables and resource management.

Join EA to build and lead creative studio supporting EA email marketing program. Led implementation of proofing system and workflow for creative approvals with stakeholders.