# Terry Ong > Product Design & Visual Experience Design Leader | CRM (Email, In-Game, Web) | Scaling Creative Systems & Lifecycle Experiences Location: Redwood City, California, United States Profile: https://flows.cv/terryong I’m a Product Design Manager at Electronic Arts, leading design across CRM and lifecycle experiences spanning email, in-game, and web platforms. Over the course of my career, I’ve worked across creative production, CRM systems, and product design—giving me a strong understanding of how creative, production, and technology come together to deliver at scale. I’ve been part of building foundational workflows early in my career and now focus on evolving those systems to support more modern, scalable, and personalized experiences. Today, I lead the Product Design team and am building a Visual Experience Design team focused on delivering high-quality, scalable creative assets across CRM channels. My role sits at the intersection of design, production, and platform execution—helping shape how work flows across teams and how systems support delivery. My experience includes: -CRM and lifecycle channels (email, in-game, web) -Creative production systems and scalable workflows -Design operations and pipeline development -Cross-functional collaboration across product, marketing, and localization I’m often described as a connector—someone who helps align teams, clarify workflows, and bring structure to complex, cross-functional environments. I’ve supported multiple organizational transitions and introduced tools and processes that improve visibility, coordination, and delivery. Currently, I’m focused on evolving CRM workflows from legacy production models toward more scalable systems—exploring automation, AI, and new approaches to support speed, consistency, and personalization at scale. ## Work Experience ### Manager, Product Design & Visual Experience Design @ Electronic Arts (EA) Jan 2024 – Present | Redwood City, CA Lead design across CRM and lifecycle experiences spanning email, in-game, and web channels, supporting player engagement and scalable content delivery. -Manage and mentor the Product Design team, supporting delivery across multiple franchise and platform initiatives. -Building and leading a Visual Experience Design team focused on creating scalable creative assets across CRM channels, including email, in-game, and web content. -Led the transition of the Product Design team from Ventures to CRM, establishing new workflows, partnerships, and operating models. -Maintain and evolve design support for CRM platforms, including web experiences such as Drop. -Partner with CRM Strategy, CA&L, Localization, and other cross-functional teams to design and scale creative workflows, including support for low-touch and high-volume content. -Supported design execution across major franchises including Battlefield and EA SPORTS, contributing to web, email, and platform experiences. -Built and refined production pipelines and workflows, introducing tools such as Asana, Airtable, and proofing systems (Frame.io, ProofHQ) to improve collaboration and delivery. -Act as a connector across teams, aligning stakeholders and bridging creative, production, and product functions. -Contributing to the evolution of CRM workflows through automation, AI, and more scalable design systems. ### Producer - Systems @ Electronic Arts (EA) Jan 2022 – Jan 2024 | Redwood City, CA Product lead - Automated and scale video production system with focus on AI, ML models. Cross-functional engagements, connecting marketing, operations and engineering teams to scale marketing content and assets. ### Group Senior Managing Producer @ Electronic Arts (EA) Jan 2019 – Jan 2022 | Redwood City, CA Marketing Communications - Marcom Creative. Managing Producer. Creative Operations - Content Workflow & Production Processes, Video production. Personalization, Omni-Channel Marketing, Subscription, Mobile UA, 1P (MSFT, Sony), Localization, People Manager. Tool implementation and change management. Led and implemented Frame.io and workflows to facilitate video production asset review and approvals. ### Manager, Content Production Supervision @ Electronic Arts (EA) Jan 2014 – Jan 2019 | Redwood City, California, United States Managed team of Producers supporting corporate and franchise brand and marketing activations with game packaging and digital content production workstreams, Dot line POC supporting CRM personalization content. Oversaw Finance and budget duties. New tools, workflows and processes integrations and CFX change management. Led and implemented Asana and its workflow to track project deliverables and resource management. ### Manager, Creative Studio Production - CRM @ Electronic Arts (EA) Jan 2012 – Jan 2014 | Redwood City, California, United States Join EA to build and lead creative studio supporting EA email marketing program. Led implementation of proofing system and workflow for creative approvals with stakeholders. ### Project Manager, Email Marketing @ R2C Group Jan 2011 – Jan 2012 | San Francisco Bay Area Client: Electronic Arts Developed and successfully implemented new production workflows and processes servicing Electronic Arts (EA) email marketing program, resulting in securing additional business supporting EA SPORTS, The Sims and Origin within 1 year. Created internal infrastructure in support of creative development, HTML production, QA which led to offer in joining Electronic Arts to create new internal studio and manage newly formed email marketing creative team. ### Account Supervisor @ R2C Group Jan 2011 – Jan 2011 | San Francisco Bay Area Client services. Clients: Cisco, WebMD, Joint Juice. Primary lead in support of various ROI marketing campaigns. ### Senior Account Manager @ SolutionSet Jan 2003 – Jan 2010 | Mill Valley Client services and Creative Project Management. Direct response focus. Creative strategy. Print production. Clients: Dell (All print categories), American Express-Membership Rewards and Adidas (merchandise content). ### Project Manager @ onemediaplace Jan 1999 – Jan 2001 Online content and activity, created graphics and copywriting for an online media marketplace. Managed multiple web-based product projects simultaneously from concept to completion for multiple media verticals: Out-of-Home, Print, TV and Radio. ### Project Manager, Partner @ Noble Design Jan 1990 – Jan 1999 Owned and operated signage company which serviced local Bay Area businesses including City and County of San Francisco, Caltrains, Veterans Administration and Costco. Services included consultation, design and fabrication of all types of interior and exterior signage. ## Education ### B.S. in Industrial Technology, Graphics Communication San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/terry-ong --- Source: https://flows.cv/terryong JSON Resume: https://flows.cv/terryong/resume.json Last updated: 2026-04-13