Brand Ownership & Creative Direction

Own and evolve the visual identity across all brand channels

Ensure consistency and quality across all creative outputs

Develop and maintain brand guidelines and systems

Contribute to and help shape creative direction for campaigns

Social & Performance Creative

Design content for platforms including Instagram, X, LinkedIn, and YouTube

Create high-performing visual assets optimized for engagement and shareability

Develop scalable templates and systems for consistent content production

Design email and digital marketing assets

Video & Digital Assets

Collaborate on visual storytelling across video and digital formats

Produce motion and supporting assets such as thumbnails, title cards, and overlays

Merchandise & Physical Design

Design branded merchandise aligned with the organization’s identity

Prepare production-ready files and collaborate with vendors

Ensure quality and consistency across physical products

Internal & Partner Materials

Design presentations, reports, and one-pagers for internal and external use

Maintain organized asset libraries and design systems

Ensure all partner-facing materials meet a high visual standard

Overview:

As the TRAILS Multimedia Design Manager, I create engaging visual content across student-facing materials, educational resources, websites, social media, presentations, and advertising campaigns. This role combines artistic creativity with technical expertise to enhance TRAILS' storytelling.

Key Responsibilities:

Production:

Create videos, animations, motion graphics, and interactive presentations.

Develop graphic elements and visual assets for multimedia, print, web, and social media.

Edit videos, adding effects, transitions, and audio.

Use Adobe Premiere Pro, After Effects, Photoshop, Illustrator.

Design and layout materials with TRAILS team members.

Produce reports and communication materials for diverse audiences.

Troubleshoot and optimize multimedia content.

Project Management:

Collaborate with clients and creative teams to understand objectives.

Develop storyboards and visual outlines.

Manage multiple projects and meet deadlines.

Stay updated with multimedia technologies and tools.

Collaboration:

Work with content producers, illustrators, and animators.

Partner with the UX Product Design team.

Share drafts with stakeholders and incorporate feedback.

Engage with outside vendors and contractors as needed.

Brand Development:

Uphold brand standards across all projects.

Suggest branding innovations.

Develop brand assets and collateral.

Team Responsibilities:

Attend meetings and support TRAILS events and initiatives.

Qualifications:

Proficiency in Adobe Premiere Pro, After Effects, Photoshop, and Illustrator.

Strong design and multimedia content creation skills.

Effective project management and communication abilities.

Familiarity with latest multimedia techniques and technologies.

Problem-solving and technical troubleshooting skills.

Ideal for a creative professional passionate about visual storytelling, ready to impact TRAILS' multimedia presence.

Create visual materials and graphics for print and digital media utilized in TRAILS programming, marketing and communications, ensuring that material layout and design complement accompanying language, are aligned with brand standards, accessible, and follow best practices.

Collateral design:

* Develop and maintain materials for print, video, web, & social media in collaboration with TRAILS clinicians, implementation specialists, content specialists and other designers.

* Create impactful materials that align with the overall strategic priorities of TRAILS, its internal rubric for diversity, equity and inclusion, and all design accessibility guidelines

* Slide decks for trainings and presentations in collaboration with TRAILS clinicians, implementation specialists and content specialists

* Distill information and requirements into user-friendly designs and videos in

collaboration with other TRAILS teams (Clinical, Implementation, Tech Innovations)

* Produce reports & special communication projects for a variety of audiences in collaboration with other Trainings and Materials, and Communications team members

Brand development:

* Adhere to brand guidelines in all design functions and recommend guideline innovations to management as appropriate

* Further develop brand assets and collateral for use by TRAILS teams

* Identify and explore new methods and strategies to illustrate team/stakeholder vision while complying with design best practices

* Create and communicate innovative solutions and ideas that improve material delivery to partners with the goal of streamlining program implementation

Project coordination

* Collaborate across TRAILS teams (Clinical, Implementation, Tech Innovations, Communications) to ensure integrated project planning and delivery of TRAILS programming

* Share collateral drafts with appropriate teams/stakeholders, including the Diversity, Equity and Inclusion workgroup, & amend based on feedback

+ Art direct for motion design, live-action, campaigns, digital, web/interactive (heavily in the motion/live-action world)

+ Concept projects from script to final with a copywriter

+ Create designs/illustrations as needed for presenting styleframes

+ Create creative decks that clearly walk through concepts and art direction

+ Work with producers, copywriters, creative directors, and project creative leads

+ Oversee and maintain the quality and completion of all work projects assigned to the Design department.

+ Ensure designs and content reflect consistently and positively the brand image and company ideals, as established by company leadership.

+ Report progress of projects at major stages of their conception, creation, and execution; anticipate problems that may impede a project from completing on time and implement solutions; establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met.

+ Serve as a liaison between COLOR and external vendors/partners to create media/projects that align with the COLOR's brand

+ Serve as a liaison between the Design team and other departments, company leadership, etc.

+ Assist in hiring and managing freelance, full-time or third-party Designers, Motion designers, and other contributors and team members

+ Manager of 1-2 people, on any given project, and manager of 1 junior designer

+ Provide guidance and leadership to support staff and encourage a positive work environment.

+ Maintain job knowledge by attending workshops and/or participating in professional development.

+ Maintain a high level of confidentiality, ethics and integrity.

+ Conduct all activities in accordance with the highest ethical standards.

+ Additional related duties may be assigned, as needed by the supervisor or department

+ DEI committee member involved in recruiting and creating an internship program

Curator & Art Director

Duties range from choosing pieces, hanging pieces, handling sales and all communication between artists and buyers.

• Manage the main website, it’s design, as well as posters and ads.

• Oversee a team staff made of interns, volunteers & an art director.

• Procure funds to rent event space • Direct sales and inquiries from art collectors