I helped defined the product vision, strategy, and roadmap in partnership

with leadership and cross-functional teams. I launched live ops monetization

features and social gameplay systems (including cooperative events,

social interactions, and expanded friend networks) that strengthened player

communities and drove measurable gains in revenue, engagement, and

retention. I applied analytics and system design principles to ensure features

scaled effectively while partnering with data science and design teams to

optimize the game economy.

Beyond feature delivery, I oversaw program management across multiple

initiatives, aligning product, design, engineering, marketing, and compliance

stakeholders. I also mentored junior PMs, improved development workflows, safeguarded compliance across global regulations, and contributed to

company-wide knowledge sharing by documenting best practices and

strengthening the PM community at EA

I developed and executed Design Home’s first dedicated social roadmap, expanding community engagement and fueling organic growth across the portfolio. I safeguarded operations by maintaining compliance with global privacy and platform regulations while also streamlining knowledge management by centralizing documentation and research.

I introduced new acquisition and retention mechanics that created additional partnership opportunities and supported long-term growth. I collaborated with publishing and marketing partners on go-to-market (GTM) planning to align feature rollouts with UA, live ops, and community strategies. Beyond feature ownership, I contributed to company-wide product management knowledge sharing by documenting best practices and supporting leadership in shaping strategy across teams.

I improved Design Home's onboarding and early-player experiences through curated events, optimized inventories, and targeted messaging. These initiatives strengthened retention, boosted lifetime value, and increased early daily engagement across the game. I also designed and ran multivariate experiments and conducted competitive research to identify risks, validate ideas, and uncover opportunities for growth.

In addition, I delivered data-driven insights that informed roadmap priorities and supported leadership in shaping product strategy. My work combined hands-on feature improvements with a structured approach to experimentation and analysis, helping the team enhance performance and build a stronger foundation for long-term success.

I managed live puzzle titles and delivered measurable improvements in engagement and event performance. I combined market research with prototyping to explore new opportunities, including the design of a trivia game concept.

I contributed to RedAwning’s rapid growth in B2B and B2C products by partnering with leadership on product strategy and roadmap development. My work included automating manual processes, expanding SaaS platforms, and integrating APIs to improve operational efficiency. I also supported go-to-market (GTM) planning for new products, coordinating with marketing, operations, and customer support to ensure smooth launches.

Working with cross-functional teams across the U.S. and Indonesia, I delivered solutions that directly supported expansion during a period of 300% YoY growth.