# Thanita Phakcharoen

> Product Designer at Herewith

Location: San Francisco, California, United States
Profile: https://flows.cv/thanita

Check out my work at thanita.com

## Work Experience
### Product Designer @ Herewith
Jan 2021 – Present | San Francisco, California, United States
We're revolutionizing in-home care by seamlessly connecting older adults with expert local caregivers via our easy-to-use platform.

- Led end-to-end product design for Herewith and Herewith Pro responsive web app, improving usability, accessibility, and cross-platform consistency.
- Designed and maintained a scalable design system for desktop and mobile, ensuring visual consistency and accelerating design-to-development workflows.
- Collaborate with Product, Engineering, and Design leadership to define product requirements, refine user flows, and ship high-quality features.
- Collaborated with the marketing team to design social media and brand assets, strengthening brand presence and engagement across channels.
- Contributed to design critiques, product discussions, and iterative improvements in a fast-paced startup environment.

### Freelance Product Designer @ Unknown
Jan 2019 – Jan 2022
- Partnered with independent clients to define product goals and deliver tailored UX/UI solution.
- Designed mobile apps and/or websites using Figma and Adobe Creative Suite, focusing on usability, visual clarity, and brand alignment.
- Balanced client needs, timelines, and constraints while delivering polished, production-ready designs.

### Visual UI Designer @ Quoori
Jan 2019 – Jan 2021 | San Francisco, California, United States
Quoori built an AI-powered concierge experience within a global digital ecosystem.
- Explored and iterated on AI concierge conversation flows, defining behavioral foundations in close collaboration with the CEO, design team, and engineering team.
-Developed the visual language and UI design for the AI conversation experience, translating abstract conversational concepts into clear, scalable interface designs.
- Integrated designed icons into Visual Studio workflows, enabling engineers to easily access and implement UI assets with accuracy and consistency.
- Contributed to the transition from Adobe XD to Figma, improving cross-functional collaboration and accelerating design iteration through shared libraries and real-time feedback.

### Printmaker and Graphic Designer Internship @ The Archivist
Jan 2014 – Jan 2014 | Thailand
- Assistant to the printmaker, learning technical and artistic skills in printmaking.
- Created graphics and illustration design.

### Graphic Design Intern @ Elle Decoration Thailand
Jan 2014 – Jan 2014 | Thailand
- Assistant to art director, created new page layouts for magazine content.
- Collaborated with a graphic design team, photographers and set decorators, writers, and 
proofreaders for the magazine.
- Assistant to set decorator working on location shoots.


## Education
### Master of Arts - MA Web Design and New Media
Academy of Art University

### Bachelor of Fine Arts - Appiled Art Study in Print Making Major
Silpakorn University


## Contact & Social
- LinkedIn: https://linkedin.com/in/thanita-phakcharoen-a15211123
- Portfolio: https://thanita.com

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Source: https://flows.cv/thanita
JSON Resume: https://flows.cv/thanita/resume.json
Last updated: 2026-04-13