Ever tried making safety cool? That’s my daily mission at Life360. I lead the creative vision behind global brand campaigns, like Back to School and our limited-edition launches, aka our biggest revenue drivers of the year. From digital ads to OOH takeovers, I make sure our visuals don’t just look good but actually connect. I also help streamline our creative workflows (because nobody likes chaos), making things run faster. Plus, I get to work with an amazing team of designers, copywriters, and photographers to turn everyday moments into scroll-stopping stories.

Think B2B, but make it stylish. At AppDirect, I led the brand’s visual identity, making sure our marketing didn’t feel like another forgettable SaaS company. From web and ads to community experiences, I built out design systems that made everything feel fresh, cohesive, and not boring. My major projects? Crafting go-to-market campaigns, designing for subscription commerce, and launching a podcast brand that actually looked as good as it sounded.

Finance can be fun—trust me. At QuickBooks, I helped translate numbers and spreadsheets into engaging, human-centered visuals. As part of the QuickBooks Experience Design Team, I created assets for ongoing digital marketing campaigns, ensuring every touchpoint felt polished and approachable. My main focus? Designing for QuickBooks.com, including the homepage, Plans & Pricing pages, and lifecycle marketing initiatives. I also developed and maintained landing pages and email campaigns for the QuickBooks Small Business team, making complex financial tools feel seamless and accessible.

At Juvo, I wore many hats (figuratively, though I wouldn't say no to a cool branded cap). Leading design for the brand and marketing team meant juggling branding, strategy, art direction, and storytelling—basically making sure everything looked sharp while also telling a compelling story. I managed the full creative process, from those “What if we…” brainstorms to the final polished visuals, collaborating with teams across the company to bring ideas to life. My days were filled with everything from sketching concepts and crafting mood boards to mapping out wireframes and directing photoshoots. Need an infographic? A killer presentation? A mobile-friendly visual that doesn’t make you squint? I had it covered. It was part strategy, part execution, and a whole lot of creative problem-solving because great design is about way more than just making things pretty.