Responsible for strategic direction and execution for Kongregate’s two product lines - Kartridge (a games desktop platform) and Kongregate.com (portal for web games). For Kartridge, I shifted focus from design to overall general management for Kartridge towards the end of the product development phase to focus on:
• Different product strategies to grow the business, including ways to mobilize cross platform usage for existing Kongregate web users, using launch promotions, new player incentives, and exclusive content.
• Led a cross functional team of 15+ of Product, Design, Engineering/QA, Data, and Player Experience. Worked directly with leads across these disciplines to execute product roadmap and collaborate on short and long term objectives.
• Feature development towards engagement, retention, and monetization performance, such as improvements to game ratings/reviews and a tiered rewards system. Active users increased 74% and D28 retention by 193% after launch over a 5 month period.
