# Theresa Chien > Senior Product Design Manager @ Roblox Location: San Francisco, California, United States Profile: https://flows.cv/theresachien Portfolio: www.theresachien.com As a Product Designer throughout my career, I love finding solutions to design problems on robust consumer facing products, and firmly believe in the balance between form and function. I think design should be intuitive, have a meaningful point of view, and leave people feeling positive with the experience. I have extensive experience working on both bringing new product lines to life and improving user experiences for existing projects. For the last 3 years, I have been building Kartridge (kartridge.com), Kongregate's newest platform for the PC gaming market, from its ideation stages, through its open beta launch in Nov 2018 and beyond. My primary role for much of the project included principal design and creative direction, but recently expanded my role to oversee platform development and strategy for Kartridge to as it approached open beta and beyond. ## Work Experience ### Senior Product Design Manager, Creator @ Roblox Jan 2024 – Present ### Product Design Manager, Creator @ Roblox Jan 2023 – Jan 2024 ### Principal Product Designer, Creator Store @ Roblox Jan 2021 – Jan 2023 ### Chief Design Officer @ Bash Jan 2020 – Jan 2021 | San Francisco, California, United States Founding designer. Built user experience for core video product and in-app games from ground up and created Bash's overall design direction. Acquired by Roblox in 2021. ### Senior Director of Platform @ Kongregate Jan 2019 – Jan 2019 | San Francisco Bay Area Responsible for strategic direction and execution for Kongregate’s two product lines - Kartridge (a games desktop platform) and Kongregate.com (portal for web games). For Kartridge, I shifted focus from design to overall general management for Kartridge towards the end of the product development phase to focus on: • Different product strategies to grow the business, including ways to mobilize cross platform usage for existing Kongregate web users, using launch promotions, new player incentives, and exclusive content. • Led a cross functional team of 15+ of Product, Design, Engineering/QA, Data, and Player Experience. Worked directly with leads across these disciplines to execute product roadmap and collaborate on short and long term objectives. • Feature development towards engagement, retention, and monetization performance, such as improvements to game ratings/reviews and a tiered rewards system. Active users increased 74% and D28 retention by 193% after launch over a 5 month period. ### Principal Designer / Co-Product Owner, Kartridge @ Kongregate Jan 2016 – Jan 2019 www.kartridge.com Led the overall design vision, product design, identity and brand for Kongregate's newest platform, Kartridge, throughout its end-to-end product development lifecycle and beyond. • Actualized the product vision through UX and visual design. Led design initiatives and provided feedback in planning discussions. Helped define the strategic business case and the what/who/why of the product. • Championed a user-centric experience in prioritizing a user-friendly UI/UX, a visually refreshing design, and an emphasis on highlighting content to the user. The product continually scored high on usability through end-user surveys and direct user feedback. • Designed hands-on user interface work. Conceptualized product ideas through quick prototypes at ideation phases, defined a visual design for the platform, produced wireframes and delivered high-fidelity mockups. • Oversaw design team (Visual Designer, Frontend Designer) to provide guidance in its ability to produce high level work. Mentored their growth in their skills and their contributions to the product, broader team, and culture. • Organized design sprints in early phases to allow stakeholders to discuss critical strategy and product/design decisions, ending with testable prototypes of the initial product. ### Creative Director, Kongregate @ Kongregate Jan 2009 – Jan 2016 | San Francisco, CA Kongregate is a leading online and PC games platform and cross-platform game publisher. I joined the company in 2007 as the first designer and employee #9, and expanded the role to lead product design for the web games portal. • Led the redesigns of both large overhauls and smaller iterative feature optimizations, including a game category revamp to focus on increasing user game plays and engagement. • Created variants for A/B split testing of new and existing features, focusing on essential flows in the user experience, including improving guest registration rates by 40%. • Oversaw design team (Visual Designer, Front-End Developer) for developing high quality work and mentored their growth. • Designed a community-centric mobile component that connects players from all of Kongregate's mobile games together into chat and forums. • Conducted user testing research through in-person usability sessions, and online tools, such as usertesting.com, and identified areas of improvement through analytics, user feedback, and our own exploration and usage of the platform. ### Lead Product Designer @ Kongregate Jan 2007 – Jan 2009 | San Francisco, CA Designed new web product features and functionality on the site based on business requirements, and marketing goals. Conceptualized product ideas into prototyped designs through an iterative feedback process and built working standards-compliant XHTML/CSS pages. ### Web Producer @ Gump's San Francisco Jan 2006 – Jan 2007 Managed online production needs for Gump's online store, including product image preparation, merchandising and categorization, and created visuals for email marketing campaigns. ### Web Designer/Project Lead @ Altrue.com, Inc. Jan 2004 – Jan 2005 Designed websites for Alture's clients, who were looking for designs that were more custom than were possible through the content management system. ## Education ### Bachelor of Arts in Linguistics University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/theresachien - Portfolio: https://www.theresachien.com --- Source: https://flows.cv/theresachien JSON Resume: https://flows.cv/theresachien/resume.json Last updated: 2026-04-13