# Theresa Neil > Product Leader in MedTech ✦ Life Sciences ✦ Digital Health ✦ Women’s Health | Over 100 products launched & 25 FDA clearances Location: San Francisco Bay Area, United States Profile: https://flows.cv/theresaneil I ensure healthcare technologies function correctly under real-world conditions. My work spans product strategy, design execution, and interim CPO roles for healthcare and femtech companies building regulated, high-stakes products. I'm also the founder of. Femovate, where we invest design capital and strategic support to accelerate women’s health innovation across diagnostics, medical devices, AI, and digital health. Previously, I founded Guidea, a healthcare product design consultancy with a 20-year track record of successful launches across enterprise and startup healthcare. Guidea was acquired in 2025. Across my career, I’ve led or advised on products resulting in 25 FDA clearances. My work spans enterprise and early-stage healthcare, with clients including Amgen, Cigna, Google, Humana, Johnson & Johnson, Novo Nordisk, and hundreds of amazing startups. I’m typically brought in when product decisions affect clinical workflows, regulatory pathways, or the company’s ability to scale responsibly. That includes defining product strategy, product design and development roadmaps, stepping in as interim CPO, and conducting technical and product diligence for investors and boards. ## Work Experience ### Founder & CEO @ Femovate Jan 2022 – Present Femovate fuels innovation with design capital and strategic support for early-stage women’s health startups. By investing $2M in design capital, Femovate has helped launch 30+ products, including 8 FDA cleared solutions, catalyze over $125M in follow-on funding and secure strategic partnerships with Bayer, Abbott and more. ### Chief Digital Product Officer @ Incora Health Jan 2024 – Present Fractional Chief Digital Product Officer shaping the customer experience for the Incora Health smart earrings. I lead user research, product strategy, UX, and implementation. ### Chief Product Officer @ Invene Jan 2025 – Present Invene acquired Guidea in May, 2025. Invene helps mid-market and enterprise healthcare companies build AI-driven solutions with measurable P&L impact. The firm specializes in transforming complex software ideas into secure, compliant digital products. Through a phased, R&D-informed approach, Invene helps clients reduce risk, identify high-leverage opportunities, and accelerate from concept to launch. ### Founder and CEO (acquired by Invene) @ Guidea Jan 2005 – Jan 2025 | Austin TX Guidea is a global digital product design consultancy specializing in healthcare and life sciences. With a reputation built on 20 years of delivering human-centered, regulation-ready design, Guidea partners with companies at every stage, from startup to global enterprise. Our team has led design strategy and implementation 20 of the Fortune 100 and hundreds of other amazing companies. ### Strategic Product Design Partner @ Miro Jan 2022 – Jan 2025 ### Strategic Product Design Partner @ BrightInsight Jan 2018 – Jan 2025 We've partnered with BrightInsight to drive strategic research and design for patient and health care provider solutions for oncology, diabetes, obesity, and haemophilia. ### Product Design & Strategy Partner @ Johnson & Johnson Jan 2021 – Jan 2024 ### Product Design & Strategy Partner @ Mastercard Jan 2019 – Jan 2023 ### Product Research & Strategy Partner @ Intel Corporation Jan 2022 – Jan 2023 ### Product Design & Strategy Partner @ IBM Jan 2019 – Jan 2023 Our team created an Enterprise extension of the Carbon Design System to support hundreds of AI Applications for the Cloud & Cognitive Sciences unit. We're also leading and supporting product design and UX research for the flagship offerings: Maximo, ELM, Tririga and Digital Twin https://www.ibm.com/internet-of-things/trending/digital-twin. ### Product Research & Strategy Partner @ Walmart Jan 2021 – Jan 2021 ### DesignOps Consultant @ Nestlé Purina North America Jan 2018 – Jan 2021 ### Product DesignOps Consultant @ Humana Jan 2018 – Jan 2019 We worked closely with the Humana team to create a design language system and corresponding components for creating digital and print assets, as well as a collateral library to house them and govern best practices. ### UX Research & Strategy Partner @ Dell Technologies Jan 2018 – Jan 2019 ### UX Research & Strategy (Consultant) @ eBay Jan 2013 – Jan 2018 | San Jose, CA ### User Experience Consultant (Independent) @ eBay Jan 2013 – Jan 2014 Lead the design for Mobile self service and the Intranet portal RWD project. ### DesignOps Consultant @ Bloomberg LP Jan 2015 – Jan 2018 | Greater New York City Area ### User Experience Consultant (Independent) @ PayPal Jan 2008 – Jan 2017 Designed the early mobile optimized PayPal site for the first release of the iPhone in 2008, mobile express check out 2011, Send Money partner program 2011, various concept apps for PayPal Innovate conference 2009-2011, mobile app strategy 2010-2011, early mobile wallet research and concepts 2010 ### User Interface Designer (Independent) @ PayPal Jan 2008 – Jan 2008 Asked to design and develop PayPal's iPhone web application (level set evaluation of iPhone Web Applications, wire frames, visual design, development in Dashcode). Collaborated closely with my buddy Scott at Wishingline. Apple reviewed it and gave it a thumbs up.PayPal is currently integrating it. Should be available in Q4 2008. ### UX Consultant (Independent) @ Honeywell Security Group Jan 2013 – Jan 2016 | Austin, TX My team was responsible for the UX design of Lyric v2 for web, iPhone, iPad, Android phones and tablets. The project included initial field research, UX design, prototyping, visual design and asset creation across five platforms. Read more about Lyric v1 here for a taste of what's to come: http://lyric.honeywell.com/ http://www.engadget.com/2014/06/19/honeywell-lyric-hands-on/ ### User Experience Consultant (Independent) @ BackBase Jan 2010 – Jan 2016 We have led UX design projects for Backbase's clients including Nordstroms, ReMAX, Nationwide, Morgan Stanley, and Silicon Valley Bank. Collaborated on the design of Backbase's award-winning platforms. Finnovate Best in Show Winner 2014, 2016, 2017. ### User Experience Consultant (Independent) @ Pearson Jan 2010 – Jan 2016 Led the redesign of AIMSweb, a full suite of performance tools for educators. ### User Experience Consultant (Independent) @ Cloudera Jan 2010 – Jan 2016 Led the design effort for the suite of Cloudera applications, including the product design for Cloudera Manager. ### User Experience Consultant (Independent) @ RetailMeNot, Inc. Jan 2013 – Jan 2015 | Austin, Texas Area My team and I were responsible for the UX design for the Android phone and tablet applications, mobile web redesign, personalization across platforms. Our lead researcher, Paula Wellings, also mapped the RetailMeNot customer experience using a combination of field research and survey information. This CX informed the design roadmap and let to a series of storyboards like the ones AirBNB created to visualize their customer experience: https://www.sequoiacap.com/grove/posts/ezem/visualizing-the-customer-experience ### User Experience Consultant (Independent) @ AT&T Advertising Solutions Jan 2011 – Jan 2014 ### User Experience Consultant (Independent) @ Leukemia & Lymphoma Society Jan 2006 – Jan 2014 Led the design for their enterprise applications (web and mobile) to be used by 60+ chapters in the U.S. and Canada for planning and managing fundraising events, constituents, donors, and patients. ### User Experience Consultant (Independent) @ Johns Hopkins University Jan 2013 – Jan 2013 Lead the design for a medical tablet app to be distributed by the non-profit Jhpiego. ### User Experience Consultant (Independent) @ Silvercar Jan 2012 – Jan 2013 Led the UX design across four platforms, iPhone, Android, Kiosk (iPad), and classic web. Silvercar went live in January, just 6 months after the first user research session. Read the TechCrunch review, A First Look at Silvercar: http://techcrunch.com/2013/01/16/silvercar-first-look/ ### User Experience Consultant (Independent) @ Balsamiq, LLC Jan 2011 – Jan 2013 Created the UXApprentice.com site ### User Experience Consultant (Independent) @ Johnson & Johnson Jan 2011 – Jan 2011 Provided mobile design strategy for BabyCenter mobile apps, and designed the 5 star My Baby Today iPhone app. http://itunes.apple.com/us/app/my-baby-today/id466847531?mt=8 ### User Experience Consultant (Independent) @ Adobe Systems Jan 2010 – Jan 2011 Providing design strategy for a series of web, desktop and mobile reference applications. http://designingwebinterfaces.com/flex-4-5-for-apple-ios-google-android-and-blackberry ### User Experience Consultant (Independent) @ Zenoss Jan 2008 – Jan 2011 ### User Experience Consultant (Independent) @ Zenoss Jan 2008 – Jan 2009 Lead the design for the 2009 Zenoss rewrite. ### User Interface Designer (Independent) @ OtherInbox Jan 2008 – Jan 2010 Worked with OtherInbox to improve the user experience of the application- now integrating with Yahoo! mail. ### User Experience Consultant (Independent) @ ProQuest Jan 2009 – Jan 2009 ### User Experience Consultant (Independent) @ Public Broadcasting Service Jan 2009 – Jan 2009 ### User Experience Consultant (Independent) @ University of Texas at Austin Jan 2009 – Jan 2009 Designed the new UT Austin iPhone application ### User Experience Consultant (Independent) @ Pros Jan 2008 – Jan 2009 Providing strategic design direction for enterprise application redesign. ### User Experience Consultant (Independent) @ Move Labs Jan 2007 – Jan 2008 Hired by the president of Move Labs providing strategic design direction for their redesign of Move.com and Realtor.com, as well as a number of ancillary projects like their financial planning tools, Mortgage Search, Welcome Wagon and Realtor Blog. ### User Experience Consultant (Independent) @ Forbes Magazine Jan 2007 – Jan 2008 Provided a heuristic evaluation of Forbes.com and redesign solutions to improve the user experience of the site. Evaluation conduct at the request of Jim Spanfeller, President and CEO of Forbes. ### User Interface Designer (Independent) @ FiveRuns Jan 2005 – Jan 2007 Lead the user interface design for FiveRuns Systems Management, and the early designs for RM Manage. Worked closely with Scott Boms of Wishingline who provided the visual design. ### Usability Lead @ Sabre Jan 2001 – Jan 2005 ## Education ### BA in Management Information Systems Texas McCombs School of Business ### MBA in Administrative Management University of North Texas ## Contact & Social - LinkedIn: https://linkedin.com/in/theresaneil - Portfolio: https://Www.Guidea.com - Portfolio: https://Www.Femovate.com --- Source: https://flows.cv/theresaneil JSON Resume: https://flows.cv/theresaneil/resume.json Last updated: 2026-04-13