Led design for Meta Quest's Store, Monetization, and Search — the core discovery and commerce systems of a $650M+ VR platform.

Team leadership ▸ Built and scaled a design team of 24, including 3 direct-report managers. Conducted 150+ designer interviews, shaped hiring processes, and helped define Horizon Store's overall XFN org structure. Established both cross-functional and design team rituals, quality processes and systems. Recognized within the company for systems improvement.

Platform impact ▸ Redesigned Horizon Store end-to-end — browse, search, PDP, purchase — across a catalog that grew from 2K to 10K+ titles, driving significant topline lifts to revenue, usability, and VR engagement for a $650M+ platform. Set vision and launched Quest's Global Search system (2025), consolidating fragmented app-level search into a unified, Meta AI–integrated experience. Supported Meta Horizon+ subscription platform: 1.54M active subscribers (+40% above goal), 90%+ MoM paid retention (industry-leading), $65.1M TPV (4.4x YoY).

Key design wins ▸ $2.1M incremental TPV from a single checkout UX change; +33% spotlight clickthrough; +5.17% PDP conversion from progressive disclosure; search improvements driving +0.85% platform MAU.

Org-wide quality ▸ Founded and scaled a VR Experience Audit program, running 13 audits over 3 years, training 75+ designers, and surfacing 10,000+ design debt issues — now adopted across the broader Horizon organization.

Led design for the systems that route 2.9 billion global users to the content and services they love on Facebook.

▸ Relaunched the app's badging and signaling framework, reducing detrimental badge volume and improving user sentiment — a high-stakes effort touching topline metrics across dozens of partner teams

▸ Shipped the Community Panel, a Discord-style navigational affordance, lifting Community Messaging WAU +2%, Group landing visits +1%, and Group invite confirmations +4%

▸ Anchored FB App Design's biannual Managers Summit, convening 120+ PD managers and directors; led calibrations circles improving confidence and consistency across the org

Stood up the first design team for Facebook Dating, joining during Latin America/Canada beta and leading through US public launch.

▸ Inherited a team of 5 ICs with no established process or XFN expectations; built the design function from scratch

▸ Refactored onboarding to introduce positive friction — benchmarked against competitors whose flows ran 17x longer — resulting in significant post-launch engagement growth

▸ Product now serves 21.5M daily users across 52 countries

Introduced user-centered design methodology across multiple product groups at PGi, the world's largest dedicated conferencing and collaboration provider — shifting the organization toward a more user-obsessed product culture.

▸ Partnered directly with executives on strategic product initiatives; directed cross-functional design teams across product lines

▸ Named to President's Club 2017, recognizing top 1% of company performers

Led UX and defined UI for the relaunch of GlobalMeet, a $15M web conferencing product — redesigning the mobile meeting experience from the ground up.

▸ Increased mobile meeting participation +20% by optimizing onboarding and improving accessibility

▸ Improved meeting control task success +54% across 15 critical functions through iterative usability testing

▸ Built a UI empirically proven to outperform competitors — 95% usability success vs. 68% for the nearest competitor

▸ Work contributed to PGi's $1B acquisition by Siris Capital Group