* Worked with multiple cross functional partners across Design, Marketing, Sales and Product Management to ensure feasibility and launch of new UX for SMB Advertisers on multiple surfaces: Instagram(IG) App, Instagram Desktop, Instagram for Business, Ads Manager Desktop, Ads Manager App and Meta Business Suite.

* Led and implemented the engagement flow for connecting SMB Advertisers to Meta Marketing Pros in Instagram App. Increase by 70% the Meta Pro connection conversion rate for advertisers that interacted with the engagement flow on IG. Led and mentored another engineer in this project. Deployed to iOS and Android.

* Improved the UX and implemented the engagement flow for SMB Advertisers in Ads Manager App. Increased conversion rate on all advertisers connecting with Meta Pros by 7%. Used React Native for front-end and GraphQL, Relay and Hack(PHP) for back-end development.

* Maintained and onboarded Instagram advertisers to the internal engagement back-end API. Ensuring logging, reporting and dashboards were in-place. Besides documentation, unit and e2e testing.

* Co-led a Customer Centricity workstream to interview Advertisers across the whole Business Engineering org.

* Implemented new UX for connecting SMB Advertisers to Meta Marketing Pros in Instagram for Business Website. Used React, GraphQL and Hack(PHP).

* Built out Marketing Signals for creating more specific marketing journeys for SMB Advertisers.

* Engaged directly with SMB Advertisers and visited Call Centers to find out new opportunities for the advertisers.

. Padrinhos Mágicos aims to make volunteering a way to help people. We do that through connecting people who needs help with those willing to help.

. Responsible for the team Organization and Android App Development.