Head of Mobile Creative and lead manager of the creative team between Paris/Berlin/New-York. (5+ people)
•Direction of development and creation of innovative and creative advertising formats and campaigns for global known customers. (Interactive Design, UX Gaming, Retargeting strategies, Hooked, JS dev)
•Contributions of the internal Creative Builder tool (SaaS)
•Team management, annual performance reviews and recruitments.
•Creative direction and realisation of playables, user interactions, development of mobile creatives ads, prototypes, storyboards, branding.
Clients meetings : Dior, Hermès, Club Med, Zeptolab, Blizzard.
•Partnership with creative agencies.
•Client relationship with media agencies.
•Analyse the data and performance of advertising campaigns and creative ads optimization. (HTML, JS, LUA, MRAID, VAST, VPAID, DCO, retargeting, video player, video production, Motion Design (After Effects), Photoshop, Sketch, Framer).