• Lead end-to-end product design and user research with all design and product processes actively leveraged by AI, from discovery through delivery

• Own 0–1 product creation as the sole designer, defining product vision, experience strategy, and execution in close partnership with founders and engineering

• Use AI-driven research, synthesis, and experimentation to validate product concepts, uncover user needs, and inform strategic decisions

• Apply AI to accelerate ideation, prototyping, usability testing, and iteration, reducing time from insight to shipped product

• Pressure-test assumptions and explore solution spaces using AI-assisted analysis before committing engineering resources

• Design workflows, information architecture, and interaction systems for a B2B SaaS platform in the PR and media technology space

• Develop AI-native product concepts and user experiences, translating emerging capabilities into practical, scalable features

• Establish design systems, principles, and AI-augmented workflows to support future product and team growth

• Designed UX for an AI-powered fintech platform.

• Developed design strategy and scalable component system for web and mobile experiences.

• Collaborated with founders to define product positioning, accessibility standards, and go-to-market visuals.

• Designed UX for an institutional client management platform used by financial advisors, streamlining complex workflows and data visualization.

• Developed comprehensive service maps and design strategies aligning user needs with business goals.

• Created AI-driven institutional workflows to automate insights and enhance advisor productivity.

In charge of Product Design and UX research at Data Intelligence Group

• Design data discovery platforms(Equity/Macro/Commodities) for portfolio managers and analysts in the product development life cycle

• Design portfolio company platform for BAM Elevate(ventures)

• Create low-fidelity wireframes to high-fidelity Figma prototypes, collaborate with stakeholders and get feedback from Investment teams

• Create a design system and UI kit in Figma. Build a React component library collaborating with Front-End Engineers

• User research (Quantitative/Qualitative) - User Persona & User Journey, User Interview, A/B Testing, Surveys, Analytics tool

• Drive design vision and UI strategy for Data Intelligence Group by investigating status quo and latest design trends

• Branding, Illustrations, and Communication Design (Product Logo, Email templates for internal communications)

Amun(Index Tokens) & 21Shares(ETF/ETP)

• Design UX/UI of tokens.amun.com Defi App for Amun index Tokens (DFI/DMX/PECO/SOLI)

• Design Defi Infrastructure tool

• Design UX/UI for Token platforms and homepage

• User research (User interview, Quantitative testing, Qualitative testing)

• Create a Design Language System in Figma (Design Library)

Design JP Morgan & Chase Consumer Investment platforms (Web/Mobile)

• Lead and execute designs for trading and investments products (Chase App, chase.com, jpmorgan.com)

• Lead design for the future concept of investments - Investments dashboard, College calculator, and WM Benefits

• Create JP Morgan & Chase branded illustrations, icons, infographics, and data visualization for investments products

• Design investments Alerts for Chase & JP Morgan platform

• Design "The Know" Newsletter subscription

Design and lead UX/UI of big data platform; search & discover data, data catalog, and data governance web platform for Enterprise. (formerly Io-Tahoe)

• Lead Product Design Strategy aligning with company's business goal & requirements

• Hands-On designs from end to end product design process.

• Create low fidelity UX concepts to high fidelity UI designs

• Create a Design Language System - component library(UI Kit), interaction, illustration, colors, styles, and fonts used across all products

• Define user personas and conduct User research & testing

Design UX/UI and product design for Cornerstone, a centralized big data platform in American Express

• Design UX/UI Cornerstone Web Portal, the centralized big data system, to search for any data in American Express for internal users across 3 personas (data scientist, data analyst, business user)

• Designed Amex Advance web platform provides insights about external clients' audience by analyzing big data.

• Designed Machine Learning Studio, python-based AI web interface analyzing a data and creating Machine Learning models mainly for data scientists and data analyst.

• Conduct UX design includes User Research, User testing, and wireframes.

• UI design and creates prototypes (Low fidelity wireframes to High fidelity visual design)

• Build design language system using Sketch library

• Visual design & Branding including Logo design, Icon design, and deck.

In charge of Design (http://centsfactory.com)

• Designed UX/Visual of iOS/Android App (wireframes, visual design, prototype with InVision) for Cents internal and other start-ups.

• Designed responsive webs of MyCent and other start-ups.

• Company's branding includes logos and Marketing materials for clients.

• Any design works related to MyCents and other start-ups's needs.

• Created animated product demos and interaction videos to introduce products.

• Designed UX/Visual of iOS application and animated character of Interactive robots for autism spectrum disorder children

• In charge of UI Guideline, style guideline and behavior research

• Designed animated characters for Autism Spectrum Disorder Children based on research

• The project is funded by the Eunice Kennedy Shiver National Institute of Child Health and Development, HD082914

Project Lead : Professor Chung Hyuk Park, Ph.D. , New York Institute of Technology

Jongwon Lee, Tabassum Azad (S/W Engineer), Ariana Rennie (Environmental Design)

UX project manager/designer in charge of North American market, and mobile carriers

• Designed User Interface for Samsung Android flagship devices including Galaxy Note3, GalaxyS4, GalaxyS4 mini, Galaxy Tab3, Tablets, Window phones and other UX concepts for North American region

• User Experience project manager in charge of Verizon Wireless and Sprint accounts – led interaction and communication with mobile carriers to facilitate seamless roll-out of Samsung phones from sharing concepts, features and prototypes to customization that satisfy customer needs

• Led presentations of overall Samsung UX strategy and concepts at workshops attended by Verizon Wireless and Sprint

Graphical User Interface Designer for Android and Feature phones in charge of North American

• Designed Graphical User Interface for all US mobile carriers and North America regions : successfully launched more than 20 devices including Galaxy S3, Galaxy Note2, Galaxy Tab, Droid Charge, Stratosphere, Continuum, Galaxy S1 and Intensity series

• Graphical User Interface Designer for Galaxy S3 : designed common UX concepts for North American market, led and designed light theme design in communication application for Galaxy S3 of North American market based on customer’s needs and user research

• Designed and researched wallpapers for Verizon, AT&T and Sprint, showing their branding identities and marketing strategy align with Samsung’s branding identity

• Enhanced interaction and motion effects of Samsung Android devices by analyzing effects of competitors and designing / defining new interaction guidelines for Galaxy S series : US patent number: US20130159903 A1

• Graphical User Interface Designer for Droid Charge, the first LTE phone by Verizon Wireless : to emphasize speed of the device, designed exclusive Android theme and wallpapers, bringing out the branding strategy : Identified, outsourced to, and successfully managed a global network of more than ten design agencies

• Developed newer UX concepts and designs for Samsung smart phones and tablets including Google-experienced devices

• Selected as supervising trainer of foreign experienced hires for Samsung Group

Graphical User Interface Designer for European Market and mobile carriers

• Graphical User Interface designer in charge of European region and European carriers, Orange, T-Mobile, Vodafone, Tele-O2, Bouygues, SFR and Yota : led interaction and communication with mobile carriers to facilitate seamless roll-out of Samsung feature phones from sharing concepts, features and prototypes to customization that satisfy customer needs/ customized icons and key applications for mobile carriers and redesigned carriers’ visuals such as icons and style-guidelines to align with Samsung UX concepts

• Graphical User Interface Designer of “Emporio Armani” phone (Night Effects) by collaborating with Armani design team at Milano : redesigned all key visual screens and UX concepts to align with Emporio Armani’s visual style

• Graphical User Interface Designer of “Tobi” phone(the first kids targeted phone by Samsung) - designed User Interface with animating cartoon characters to satisfy kids’ preference – US patent number: USD612390 S1

• Designed Graphical User Interface for approximately thirty feature phones including Ultra Edition series, Beat Edition series and touch phones

Assistant Graphical User Interface Designer for Korean Market

• Member of UX team for Haptic phone, first haptic phone of the world

• Designed icons and service applications for Korean mobile phone carriers: SK-telecom, KT and LG telecom