Building GTM Systems

At Rutter, I developed the systems that enable our go-to-market motion to be faster and smarter. I work across various tools, including Salesforce, Clay, Zapier, UnifyGTM, Retool, Supabase, OpenAI, Apify, Exa.ai, and Slack, to automate lead generation, enrichment, and outbound + marketing email campaigns.

I also set up automated reporting and insights, along with AI-powered meeting recaps.

Engineered AI-Enabled HubSpot applications for our clients' data enrichment needs.

Openr — A serverless AWS solution app built for Hubspot. Openr automates the scraping of company websites, analysis of ICP, and enriches HubSpot with company summaries, selling notes, and AI-enabled customized cold calling prompts for clients

Promotr — AI-enabled inbound marketing web application that generates 1,000 enriched qualified leads and a comprehensive spreadsheet showcasing lead information, personalization tokens, and a custom email body and subject for each.

Enrichr — Contact data sanitization and data enrichment application built for Hubspot. Enrichr tracks LinkedIn information, job and company changes, promotions, email finding and validations, and personalized facts for contacts within the CRM.

Utilized Clay, n8n, Windmill, Zapier, and other GTM tools for demand generation and analytics.