Managed and executed the integration of key third-party services, such as LiveRamp (for identity resolution), UID2 (for privacy-preserving user identification), and various SSPs (for programmatic monetization).

Defined the architecture and directed the development of the company's new iOS advertising system.

Infrastructure & Scalability: Designed a robust cloud infrastructure on AWS (EC2, Elastic Beanstalk) and MongoDB, ensuring high availability for musicians collaborating across different time zones.

Business Impact: Played a key role in the company’s growth, leading to the startup’s selection into the Hong Kong Cyberport Incubation Programme.

Product Vision: Developed core features allowing international artists to manage project-based workflows, file sharing, and real-time collaboration.

Integrating the new SaaS product on the Washington Post site, with new feature such as advance ad refresh. The project was complete 2 weeks ahead of schedule

Research and develop new feature integration: GDPR, Live Ramp, Ad Refresh

In charge of all new SSPs and 3rd party integration: Verizon, TrustX, IndexExchange

Introduce new Prebid integration with current tech stack

Create POC to slim down the Prebid build bundle

Refactor and optimize current core library, successfully reduce size by 43%

Improve and update current build process and migrate from Jenkin into Github action

Rearchitect application logging structure result in 75% storage reduction (2TB to 0.5TB per day)

Rearchitect application real time monitoring with influxDb result in 50% storage reduction

R&D new business requirement to increase ad bidding quality

Develop new integration with salesforce for periodic data fetching

Develop caching mechanism to improve application performance

Enforce OpenRTB 2.5 in application data schema

Integrate different micro services to enhance request data point

Integrate pdf.js into the main system for legal document display and highlight

Research and Integrate new OCR system to speed up image to text process

Manage AWS auto scaling resource and Load Balancing

Mange client on premises system integration