• Currently overseeing the complete redesign of the company's website and brand guidelines, transforming the visual identity to reflect the company’s expansion.

• Manage the end-to-end design process for the app, develop a fresh brand identity, and redesign the company’s website to align with the product.

• Focusing on creating a modern, user-friendly design system that will serve as the foundation for both digital and physical marketing efforts.

• Redesigned the brand identity to better reflect the company’s vision and growth. Currently working on creating a user-centric website to support the app’s launch.

• Led the comprehensive rebranding of Hightouch, overseeing the redesign of the company’s visual identity, website, brand guidelines, and design system.

• Developed a scalable illustration system and designed landing pages that enhanced user engagement and drove marketing conversions.

• Developed user flows, wireframes, and high-fidelity prototypes for the website and product interface. Built a comprehensive design system, created an illustration system, and designed key onboarding experiences.

• Led the comprehensive rebranding of Hightouch, overseeing the redesign of the company’s visual identity, website, brand guidelines, and design system.

• Joined the Tailored Experiences team at Confluence to enhance product templates and improve the user experience.

• Designed and optimized in-product templates and the mobile onboarding experience to boost user engagement.

• Created over 60 new in-product templates and redesigned 100 existing templates. Led the "Mobile Onboarding Delighted" project, incorporating gamification to make the onboarding process more engaging.

• Achieved a 2x increase in mobile product retention and improved overall user satisfaction with the product.

• Participate in brainstorming and conceptualizing new campaigns.

• Take abstract messaging concepts and turning them into impactful, inspirational visuals.

• Help develop a consistent look and feel for our social channels that fall within creative guidelines

• Assist with social edits of existing visual content and develop visual templates

• Create talent toolkits and promotional social posts for ecosystem-wide tentpoles and events

• Conceptualize, create graphics and powerpoints for delivering product messaging.

• Participate in brainstorming and conceptualizing new campaigns.

• Take abstract messaging concepts and turning them into impactful, inspirational visuals.

• Collaborate with team members (both internal & external) to develop creative concepts & designs, translating those solutions through a variety of channels