Led design across AI-driven CRM platform spanning iOS, Android, Windows, and web. Worked directly with the CEO as a product leadership peer, translating customer needs and business direction into product vision and roadmap.
• Reframed product architecture from database-oriented navigation to workflow-driven, user-centered design — a structural shift that transformed the product from a generic CRM UI into a purpose-built engagement app for pharma sales reps
• Designed conversational and AI-assisted interaction models emphasizing structured outputs over chat interfaces
• Unified fragmented workflows into a coherent system, improving usability and driving positive customer reception and sales impact
• Built and led design team while remaining hands-on in complex areas including accessibility and system coherence