# Thuy Pham > Director, Design Experience @ Fiddler AI Location: San Francisco, California, United States Profile: https://flows.cv/thuypham With over a decade in the design and marketing field, my journey has now led me to Fiddler AI, where I serve as Director of Design Experience. My core competencies lie in web and digital experience, where I leverage tools like Webflow and ChatGPT to create engaging content. At Fiddler, my mission aligns with the organization's goal of building trust into AI, and I am committed to bringing diverse perspectives and innovative solutions to enhance our digital footprint. In my most recent role at Fiddler AI, I was responsible for executing web design and development projects from conception to launch, which improved our team's efficiency and accelerated results delivery. Utilizing analytics tools like GA4, I monitored website traffic and engagement, optimizing our SEO and executing campaigns across Marketo and Salesforce. ## Work Experience ### Director, Design Experience @ Fiddler AI Jan 2024 – Present | San Francisco Bay Area ### Principal Marketing Manager, Web & Digital Experience @ Fiddler AI Jan 2024 – Jan 2024 | San Francisco Bay Area _ Executed brand, web design, and development projects from conception to launch _ Streamlined project workflows to improve team efficiency and deliver results faster _ Monitored website traffic and engagement using GA4 _ Implemented tracking pixels and web integrations _ Ran SEO audits and fixed issues _ Executed campaigns in Marketo and Salesforce _ Oversaw events and processed event leads _ Implemented new channels for lead generation _ Managed paid and organic social media posts _ Built a social media GPT to optimize workflow ### Senior Manager, Website & Visual Design @ Fiddler AI Jan 2022 – Jan 2024 | San Francisco Bay Area Our mission is to build trust into AI ### Brand and Web Designer @ Bugsnag Jan 2018 – Jan 2022 | San Francisco Bay Area [Acquired by SmartBear] _ Own and managed the design for Bugsnag's brand and website _ Design and built landing pages using Webflow _ Led and created design for marketing campaigns across multiple channels: landing pages, paid and organic digital content, reports, guides, webinars, emails, swag, and events _ Evolved project management process and tools _ Documented processes and workflows _ Supported sales team with presentation and other materials for new and expansion opportunities ### Visual / Product Designer @ GoFundMe Jan 2018 – Jan 2018 | Redwood City, California Projects: – Design lead for new Resource Center pages – Design lead for new GoFundMe Blog – Co-design updates for campaign page ### Design Manager @ YouCaring Jan 2017 – Jan 2018 | San Francisco, California [Acquired by GoFundMe] YouCaring is the leader in free online fundraising. Our compassionate crowdfunding platform empowers people to help others overcome hardships and enjoy happier, healthier lives. We believe that kindness is powerful, which is why we provide free fundraising for humanitarian causes so more money finds its way to the right places, doing more good for more people. • Elevate the brand and increase audience engagement and conversion. • Develop beautiful, delightful, and consistent creative materials and programs that accelerate a global culture of peer-to-peer giving. • Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines. • Develop creative for online / offline marketing, and partnership programs. • Manage, maintain, and optimize company website and landing pages. • Create infographics, mocks, illustrations, and training materials. • Lead and own design projects from conceptualization to implementation. • Archive, document, and maintain library of design best practices and resources. • Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines. • Share and present best practices and project details/ideas across all levels of the company. • Partner with the Product Design Team to ensure design continuity and optimized conversion rates across marketing and product assets. ### Design Manager @ Sojern Jan 2016 – Jan 2017 | San Francisco Bay Area Managed a small creative team at Sojern, travel's leading performance marketing engine. With 350 million traveler profiles and a powerful platform, Sojern helps you put more heads in beds, travelers in seats, and tourists in towns. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in North America, Latin America, Europe, Middle East, Africa and Asia-Pacific. • Hire, onboard, and manage/supervise in-house and contract designers • Work with the Marketing and Insights team to create data visualizations while maintaining a consistent quality and branding of communication products across all media channels • Responsible for conducting all creative processes: collaboration with internal members to define creative strategy, visual research on audience/competition, visual proposals and presentations • Design data reports, white papers, ebooks, webinars • Create infographics and data visualization for publications like Travel Weekly and TTG • Oversee all creative for on-site, online advertising, and print • Design and code landing pages for email and social media campaigns ### Lead Visual Designer @ Sojern Jan 2014 – Jan 2015 • Managed and supervised in-house designers, hired and directed contractors • Helped define a brand’s visual language (color palette, logo, font, design) across a range of media •Responsible for redesigning the company’s website and developing new digital experiences while evolving and strengthening the ones already in place • Implemented new visual language and brand of company-wide marketing materials on global scale for all platforms to ensure brand accuracy and consistency across all projects • Created infographics and data visualization for travel insights reports that have been featured on Travel Weekly • Designed and directed Sojern’s first interactive report around hotel travel insights ### Visual Designer @ Sojern Jan 2014 – Jan 2014 • Developed and managed cohesive print/digital materials and illustrations • Created corporate materials, quarterly travel insights reports and infographics, guidelines, conference materials and collateral • Designed and built email newsletter templates in Marketo and assisted in campaign implementation • Lead the creation of banner ads for travel brands ### Junior Visual Designer @ Sojern Jan 2013 – Jan 2014 • Assist in developing new process for internal team to submit creative requests • Illustrated and art directed an animation video • Designed and built email newsletter templates in Acton • Created infographics, illustrations, and materials for clients ### Visual Design Intern @ Sojern Jan 2013 – Jan 2013 • Assist in development of creative for online and offline marketing and sales programs • Support the production of sales and marketing collateral (product sheets, event flyers, case studies, presentation templates, email newsletters, etc.) • Archive and maintain library of design best practices and resources ### Visual Designer @ Freelance Jan 2011 – Jan 2014 • Contract work in Tampa, FL for Grigorios Zamparas, The University of Tampa Music Department and the College of Arts and Letters & Residence Life. • Designed and developed visually aesthetic websites • Created graphics and designs for brand development, print and web ads, brochures, pamphlets, logos, and posters. ## Education ### Master of Fine Arts in Web Design and New Media Academy of Art University ### BA in Electronic Media Arts and Technology, Art Concentration University of Tampa ## Contact & Social - LinkedIn: https://linkedin.com/in/thuyp --- Source: https://flows.cv/thuypham JSON Resume: https://flows.cv/thuypham/resume.json Last updated: 2026-04-13