• Designed and implemented adaptive onboarding systems for checking and credit products, enhancing user personalization.

• Architected intuitive digital experiences across mobile and web platforms, streamlining the onboarding journey for new banking customers.

• Developed and maintained scalable design systems and component libraries, ensuring brand consistency across all digital products at U.S. Bank.

• Involved in all aspects of design, from visual and interaction design, to supporting engineering during implementation.

• Collaborated with product manager, QA and engineers to help define product requirements and roadmap for FileMaker Pro new releases.

• Transformed statistical data and translated concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

• Designed holistic print and digital aesthetics that translate across platforms.

• Developed the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

• Collaborated with product managers, and developers to design exceptional user interfaces, web design and experiences for Danzia

• Generated, edited, published and shared daily content (original text, images, video or HTML) that builds meaningful connections and encourages community on social media.

• Created and maintained a social media editorial calendar and posting schedule

• Designed clear engaging graphic communications for print and web. This will include custom Icons, custom graphics, banners, logos, brand identity, posters, flyers, and other marketing materials as needed.

• Translated complex concepts and data into compelling visuals for media outreach.

• Worked with internal clients to determine strategy and design for annual marketing campaigns.

• Generated computer graphics and page-layout software, graphic elements and photography.