Responsible for UX research and strategy to optimize user onboarding for Caesars Sportsbook, Caesars Palace Online Casino, Horseshoe Casino, and William Hill Sportsbook mobile applications.

Lead UX research, strategy, and execution for Kenvue's corporate brand design teams and external design agencies.

Collaborated with Kenvue global onboarding UX research teams. Conducted vital stakeholder interviews, empathy mapping sessions, service blueprint maps and design thinking workshops.

Spearheaded the development and redesign of Kenvue BI dashboards, Formula Configurator R&D Apps, and AI Chat GTP Coaching App, exploring innovative ways to enhance user interactions and experiences.

Provided strategic direction and UX/UI guidance to the Google Next events Product Design team.

Oversaw the Product Design teams working on the global B2B2C website for Millipore Sigma, leading Agile sprint meetings, sketching ideation sessions, and contributing to innovative design solutions.

Collaborated on United Healthcare Onboarding UX Research initiatives, new Onboarding App interface, and Service Blueprint Map.

Responsible for developing new website UX/UI designs, Onboarding Apps, Sales Enablement Apps, and online Financial Calculators.

Defined a comprehensive product strategy CX roadmap for EasyKnock B2B and B2C markets in collaboration with their sales, marketing, and customer service teams.

Led UX research and CX strategy for clients such as Axis Capital, Citibank, Johnson & Johnson, and WorldPay (now FIS).

Served as the Principal UX Designer for Citibank's Marketing Enablement Web App.

Conducted UX research, selected key personas, and conducted interviews for Worldpay's new global website.

Designed and directed workshops for C-Suite level clients at Infor's Innovation Center.

Spearheaded research and development (R&D) efforts for NYPD, FDNY, DSW, Nordstrom, Hermès, Nutreco, Fairview Health, Care.com, Hertz, Ferrari, Aston Martin, and Triumph.

Responsible for Infor's Service Design engagements and POS Sales Enablement App for Nutreco, Milgard, Hertz, Brooks Sports, and Steve Madden.

Strategic assignment of cross-functional Product Design Pods/teams to support Infor's Enterprise software vertical industry solutions in healthcare, finance, hospitality, and government.

Collaborated in developing the new Design System, Infor Soho, and created new Data Visualization and Design Guidelines for Infor BI dashboards.

Responsible for driving Design Thinking initiatives, leveraging rapid development concepts and prototyping techniques to successfully deliver market-ready GA (General Availability) products.

E-commerce consultant for covergirl.com. Cover Girl campaign concept design and channel launching/distribution.

Led the selection of a new e-commerce provider and oversaw the designs for Kenneth Cole Inc. Brands.

Provided e-commerce strategy and design for ralphlauren.com and mralphlauren.com.

Consultant for Create The Group "The Game of Taste".

thegameoftaste.com

Freelancer for Tribal DDB Worldwide. Helped with the launch & US web presence for the UK based Hiscox Insurance Group.

E-commerce consultant for stylefind.com.

dknyjeans.com

Responsible for all the Liz Claiborne E-commerce platforms. Partnered brands websites included Liz Claiborne by Isaac Mizrahi, DKNY Jeans (Webby Award 2008), DKNY Men's, Kate Spade, Juicy Couture, Lucky Brand Jeans, Ellen Tracy, Dana Buchman, Monet, C&C California, Prana and Mexx.

anntaylor.com

Provided E-commerce guidance and Creative Direction for brands such as: Bloomingdale’s, Ermenegildo Zegna, Rampage, 2xist, Jacques Moret, Horny Toad Apparel, Swanson Vitamins, NSLIJ - Long Island Jewish Medical Center, Dow Jones Telerate, Xerox Business Services, Sharp Electronics, United Nations, Swiss Institute and the Belgian American Chamber of Commerce.