# Tiago Estrada > Product Design & Strategy Location: United States, United States Profile: https://flows.cv/tiago As a product design leader with 15+ years of experience, I help global organizations build high-performing digital ecosystems by blending human-centered design, AI innovation, and data-driven insights. My approach consistently accelerates product velocity and user adoption through continuous discovery, agile prototyping, and strategic alignment with business goals. Strengths: User Experience & Interaction Design | UX Research & Insights | Concept Development | Information Architecture | Agile Product Development | Product Roadmap Strategy I Design-led Transformation | Design Thinking | Service Design | Brand Development Skills: Design & Usability UX/UI (Figma, Adobe Suite, Sketch, Miro, Mural, Proto, Principle, Typography, Illustration, Storyboarding, Photography) Atlassian Suite (Jira, Confluence, Trello) Strategy and Agile (Scrum, Kanban, Scrumban) Analytics (FullStory, Google Analytics, Microsoft BI, Tableau, HotJar) Google Suite (Analytics, Tags, SEO) Microsoft Suite (Excel, Word, PowerPoint) Languages English, Portuguese, French and Spanish (Native or bilingual proficiency) ## Work Experience ### Senior Product Designer @ Caesars Entertainment Jan 2024 – Present Responsible for UX research and strategy to optimize user onboarding for Caesars Sportsbook, Caesars Palace Online Casino, Horseshoe Casino, and William Hill Sportsbook mobile applications. ### Director User Experience Design @ Kenvue Jan 2022 – Jan 2024 | New York, United States Lead UX research, strategy, and execution for Kenvue's corporate brand design teams and external design agencies. Collaborated with Kenvue global onboarding UX research teams. Conducted vital stakeholder interviews, empathy mapping sessions, service blueprint maps and design thinking workshops. Spearheaded the development and redesign of Kenvue BI dashboards, Formula Configurator R&D Apps, and AI Chat GTP Coaching App, exploring innovative ways to enhance user interactions and experiences. ### Director of Experience Design @ Nerdery Jan 2021 – Jan 2022 | New York, United States Provided strategic direction and UX/UI guidance to the Google Next events Product Design team. Oversaw the Product Design teams working on the global B2B2C website for Millipore Sigma, leading Agile sprint meetings, sketching ideation sessions, and contributing to innovative design solutions. Collaborated on United Healthcare Onboarding UX Research initiatives, new Onboarding App interface, and Service Blueprint Map. ### Product Design Director @ EasyKnock Jan 2020 – Jan 2021 | New York, United States Responsible for developing new website UX/UI designs, Onboarding Apps, Sales Enablement Apps, and online Financial Calculators. Defined a comprehensive product strategy CX roadmap for EasyKnock B2B and B2C markets in collaboration with their sales, marketing, and customer service teams. ### Chief Customer Experience Officer @ Atmosphere Proximity Jan 2018 – Jan 2020 | New York Led UX research and CX strategy for clients such as Axis Capital, Citibank, Johnson & Johnson, and WorldPay (now FIS). Served as the Principal UX Designer for Citibank's Marketing Enablement Web App. Conducted UX research, selected key personas, and conducted interviews for Worldpay's new global website. ### UX/UI Design & Product Strategy Lead @ Infor Jan 2013 – Jan 2018 | New York, NY Designed and directed workshops for C-Suite level clients at Infor's Innovation Center. Spearheaded research and development (R&D) efforts for NYPD, FDNY, DSW, Nordstrom, Hermès, Nutreco, Fairview Health, Care.com, Hertz, Ferrari, Aston Martin, and Triumph. Responsible for Infor's Service Design engagements and POS Sales Enablement App for Nutreco, Milgard, Hertz, Brooks Sports, and Steve Madden. Strategic assignment of cross-functional Product Design Pods/teams to support Infor's Enterprise software vertical industry solutions in healthcare, finance, hospitality, and government. Collaborated in developing the new Design System, Infor Soho, and created new Data Visualization and Design Guidelines for Infor BI dashboards. Responsible for driving Design Thinking initiatives, leveraging rapid development concepts and prototyping techniques to successfully deliver market-ready GA (General Availability) products. ### Digital Design Director @ Geometry Global Jan 2012 – Jan 2013 | New York E-commerce consultant for covergirl.com. Cover Girl campaign concept design and channel launching/distribution. ### Digital Senior Art Director @ Kenneth Cole Productions Jan 2012 – Jan 2012 | New York, New York Led the selection of a new e-commerce provider and oversaw the designs for Kenneth Cole Inc. Brands. ### Digital Design Director @ Polo Ralph Lauren Jan 2011 – Jan 2012 | New York Provided e-commerce strategy and design for ralphlauren.com and mralphlauren.com. ### Digital Design Director @ Playmatics Jan 2011 – Jan 2011 | New York, New York Consultant for Create The Group "The Game of Taste". thegameoftaste.com ### Digital Design Director @ Tribal DDB Jan 2011 – Jan 2011 | New York, NY Freelancer for Tribal DDB Worldwide. Helped with the launch & US web presence for the UK based Hiscox Insurance Group. ### Digital Design Director @ Time Inc. Jan 2011 – Jan 2011 E-commerce consultant for stylefind.com. ### Digital Design Director @ The Donna Karan Company, LLC. Jan 2005 – Jan 2011 dknyjeans.com ### Digital Design Director @ Liz Claiborne INC Jan 2004 – Jan 2011 Responsible for all the Liz Claiborne E-commerce platforms. Partnered brands websites included Liz Claiborne by Isaac Mizrahi, DKNY Jeans (Webby Award 2008), DKNY Men's, Kate Spade, Juicy Couture, Lucky Brand Jeans, Ellen Tracy, Dana Buchman, Monet, C&C California, Prana and Mexx. ### Interactive Art Director @ Ann Taylor Jan 2004 – Jan 2004 anntaylor.com ### Interactive Art Director @ Kstrat Group Jan 1997 – Jan 2001 Provided E-commerce guidance and Creative Direction for brands such as: Bloomingdale’s, Ermenegildo Zegna, Rampage, 2xist, Jacques Moret, Horny Toad Apparel, Swanson Vitamins, NSLIJ - Long Island Jewish Medical Center, Dow Jones Telerate, Xerox Business Services, Sharp Electronics, United Nations, Swiss Institute and the Belgian American Chamber of Commerce. ## Education ### MFA in Fine Arts University of Massachusetts Amherst ### BFA in Fine Arts University of Porto, Portugal ## Contact & Social - LinkedIn: https://linkedin.com/in/tiagolimaestrada - Website: http://www.infor.com - Website: http://estradaportfolio.com --- Source: https://flows.cv/tiago JSON Resume: https://flows.cv/tiago/resume.json Last updated: 2026-02-23