• Led large-scale software delivery for U.S. platform and device software, managing 50+ in-house and offshore engineers

sales, across multi-region development and release cycles.

• Drove prioritization and scoping decisions under constrained engineering capacity and evolving technical requirements,

consistently meeting or delivering ahead of committed timelines across 20+ concurrent projects.

• Owned end-to-end SDLC for payment firmware, app, and SaaS solutions—from product discovery and certification

through deployment—improving delivery predictability and quality.

• Worked directly with enterprise clients (e.g., Bank of America, Shift4) to troubleshoot certification and production

issues, conduct root-cause analysis, and gather and refine requirements for subsequent releases.

• Established scalable engineering governance and delivery infrastructure, incident postmortems, release documentation,

OS/app version tracking, and execution dashboards using JIRA, Confluence, SharePoint, and Smartsheet.

• Conducted feature breakdown of Fliggy’s product, competitive analysis across key dimensions such as functionality, user experience, completeness, and content distribution strategy; benchmarked against Booking, and Expedia

• Analyzed user behavior data, user feedback, and order data; proposed phased iteration plans for the product content distribution strategy,designed iterations based on approved requirements, adding five data-tracking issues related to content visibility and performance, achieved a 15% increase in content click-through rate and video completion rate

• Actively participated in project execution, coordinated with the development team and successfully completed 2 agile iterations; delivered the project Gantt Chart and mitigated 2 delays and requirements changes

• Developed a US market entry plan by conducting market, company and product research, and analyzing competitors' behaviors and key influencers, resulting in a multi-year strategy that achieved a $100,000 strategic goal within 6 months.

• Completed agreements with the most cost-saving supplier after a comprehensive analysis of the key logistic providers (e.g., UPS, FedEx), identifying cost-saving opportunities

• Cultivated potential strategic sponsorships at multiple events, contributing to brand affinity within the college community; Produced advertising videos by establishing partnerships with 500 influencers and NBA players

• Redesigned the company website according to customer demand by doing A/B test and customer surveys facing over 100 people, improving user experience and boosting online conversions; Coordinated daily and weekly with website maintenance providers and app developers to ensure high development efficiency

• Directed a team of four in developing innovative, localized marketing campaigns to boost sales of Samsung's home entertainment products; Streamlined brainstorming efforts, narrowing down 30+ ideas to three most feasible and targeted campaign concepts

• Conducted research on market size and growth trends, competitive landscape, and consumer behaviors, and performed breakeven and ROI analyses on the top three campaigns; Provided strategic budget and timeline forecasts based on data-driven insights

• Collaborated closely with clients via emails, calls, and three online meetings to align on campaign direction; Delivered a 40+ page presentation covering market analysis, growth strategy, and risk mitigation to help client decide on the marketing approach

• Assisted project manager with an SAP global ERP implementation project covering all business modules with 100+ stakeholders, and communicated with 50+ internal implantation consultants gathering project status; developed status reports in various formats and hosted daily/weekly/monthly status meetings

• Created and managed project documents including weekly/monthly project plan, milestones, defect and requirements tracker, training plan, communication materials and report status regularly to PMO group and clients’ representatives

• Facilitated communication with stakeholders across global regions to collect and clarify business requirements

• Participated in solution design sessions and created meeting minutes

• Documented GRC training materials and led training sessions with 20+ clients’ regional representatives across Asia, Africa, Europe, and Latin America areas