# Tiberiu Gavris > Product Design Lead @ McKinsey & Company | UX Designer Location: New York, New York, United States Profile: https://flows.cv/tiberiu At McKinsey & Company, my primary mission is to champion user-centered design, ensuring that enterprise products resonate with their intended users. With the help of a team, we've developed high-fidelity visual designs and prototypes that have measurably improved user experiences. My Certified Scrum Master accreditation has been instrumental in fostering efficient collaboration, especially in my role as a facilitator of design thinking workshops. My approach focuses on engaging stakeholders and aligning business goals with user needs, leveraging skills honed in user research and interface design. Recent projects include the successful redesign of a cloud platform and the creation of responsive websites and mobile applications. These endeavors highlight my commitment to crafting intuitive user experiences that not only meet but exceed user expectations and business objectives. ## Work Experience ### Product Design Lead @ McKinsey & Company Jan 2017 – Present | Manhattan, New York City • Defined problems through user research and created quick prototypes for user testing. • Developed high-fidelity visual designs for enterprise products as a UX designer. • Led successful product outcomes measured by user-centered design at McKinsey & Company. ### Lead User Experience Designer @ Neverfail Jan 2016 – Jan 2017 | New York City • Led cross-functional teams to enhance platform experience, aligning work processes with business stakeholders. • Operated as Scrum master for a remote development team in Europe. • Designed user experiences for a cloud platform at Neverfail in New York City. ### Lead User Experience Designer (Promoted) @ TVG Network Betfair US Jan 2015 – Jan 2016 | Jersey City, NJ • Led successful redesign of TVG.com's responsive website, managing a remote team across 3 cities. • Collaborated with external researchers and stakeholders to ensure user-centric design. • Implemented innovative UX strategies to enhance user engagement and drive conversions. ### Principal User Experience Designer (Promoted) @ Paddy Power Betfair Jan 2014 – Jan 2015 | Cluj-Napoca, Romania / London, UK • Managed a team of six designers as the Principal User Experience Designer at Paddy Power Betfair, ensuring high-quality work and successful project outcomes. • Provided hands-on user experience design services, guiding the team to deliver exceptional results. • Mentored designers to enhance their skills and foster a collaborative work environment. ### Senior User Experience Designer (Promoted) @ Paddy Power Betfair Jan 2013 – Jan 2014 | Cluj-Napoca, Romania / London, UK • Provided comprehensive design services for multiple products across various platforms. • Collaborated with user research to define problems and ensure successful outcomes. • Worked closely with stakeholders to align design solutions with business goals. ### User Experience Designer @ Paddy Power Betfair Jan 2011 – Jan 2013 | Cluj-Napoca, Romania / London, UK • Led end-to-end design for multiple product launches, collaborating with cross-functional teams. • Ensured timely delivery and alignment with scope for successful product launches. • Developed user-centric designs to enhance customer experience and drive business growth. ### Senior Visual Designer @ BestKids.ro Jan 2009 – Jan 2011 | Cluj-Napoca, Romania • Designed engaging campaigns for weekly events and major holidays to drive sales and customer engagement. • Created newsletters, banners, Google ads, and customized landing pages for BestKids.ro in Cluj-Napoca, Romania. ### Freelance Designer @ gavristiberiu.com Jan 2008 – Jan 2011 | International • Managed end-to-end design process for national and international clients like Sotheby's and Property Shark. • Ensured high-quality work meeting deadlines and exceeding client expectations. • Developed strong communication skills and attention to detail in project requirements. ### Lead Visual Designer @ Jott Studios llc Jan 2005 – Jan 2009 | Cluj-Napoca, Romania • Managed a team of designers and created interfaces for global clients at Jott Studios llc in Cluj-Napoca, Romania. • Oversaw operational, strategic, financial, and administrative functions to ensure high-quality work delivery. • Implemented innovative design solutions that contributed to the agency's success and achievement of goals. ### Lead Visual & Web Designer @ Vitrina Advertising Jan 2003 – Jan 2004 | Cluj-Napoca, Romania • Established and led the first web design department at Vitrina Advertising, coaching account executives on selling web design services. • Successfully hired and managed a talented team to design websites for various clients, contributing to the agency's growth and success. ### UI Visual Designer @ Business Logic Systems Ltd Jan 2001 – Jan 2003 | Cluj-Napoca, Romania • Designed user interfaces for multiple products sold to clients in the UK, Australia, Malaysia, and France. • Collaborated with cross-functional teams to ensure high-quality products met client needs. • Implemented innovative design solutions to enhance user experience and product functionality. ## Education ### Bachelor in Telecommunications / Technical University Technical University of Cluj Napoca ## Contact & Social - LinkedIn: https://linkedin.com/in/gavristiberiu - Website: http://www.gavristiberiu.com --- Source: https://flows.cv/tiberiu JSON Resume: https://flows.cv/tiberiu/resume.json Last updated: 2026-02-23