I’m a product designer with a background in data analysis. I specialize in e-commerce and B2B/B2C platform and software design. My strength lies in creating user-centered, scalable solutions that align business goals with user needs and technical feasibility.

2024 — NowSnake BrandSenior Product Designer

2024 — Now

New York, United States

Worked with internal teams (planning, accounting, and warehouse) to gather user insights, map information workflows, and design the tool used to create and authorize POs, invoices, and packing lists for Snake Brand, enhancing stakeholder confidence and streamlining operations

Designed other main features such as the internal chat system, item management, and user permission settings

Conducted market research and competitor analysis and defined target users for Snake Brand USA

Tools: Figma, Miro, Principle, Adobe Photoshop

E-commerce platforms: Amazon Business, Walmart Business

2021 — 2023Lightspeed HQSenior Product Designer

2021 — 2023

New York City Metropolitan Area

Lightspeed is a point-of-sale and e-commerce software provider based in Montreal, Quebec, Canada.

Designed the smart reordering tool, now a key selling feature of Lightspeed Analytics, a tool that enables merchants to build custom reports and track business performance

Designed the data dashboard, report settings page andredesigned the navigation bar for Lightspeed Analytics

Designed Lightspeed Supplier Market, a marketplace for merchants to order directly from industry-leading suppliers within their POS system

Worked closely with PMs and engineers throughout the entire product lifecycle - from user research and interviews to mapping user journeys, designing solutions, creating high-fidelity mockups, conducting usability tests, and supporting product shipping and launch

Tools: Figma, Principle, Appcues, Miro, Jira, Storybook

2018 — 2021ShopKeep by LightspeedProduct Designer

2018 — 2021

Greater New York City Area

Designed reporting and payment flows for ShopKeepPocket, a real-time data mobile app

Designed dashboard, register layouts, invoice and receipt settings and multiple ShopKeep BackOffice pages

Designed check-out flow, new customer page, sync devices page, and customer loyalty flow for ShopKeep iOS Register

Tools: Sketch, Principle, Figma, InVision, Zeplin, Trello, Abstract, Atlassian

2017 — 2018BrevaniUX/ Web designer

2017 — 2018

Greater New York City Area

Brevani is a branded division under Color Merchants Inc.

Analyzed user needs, synthesized insights and incorporated feedback

Conducted researches on competitive analysis and web usability

Created deliverables - user flow, wireframe, prototype

Communicated and collaborate with the technical team to ensure that all requirements for the site is feasible and ensure a responsive site

Conceptualized, designed and executed completed digital designs across customer based websites

Wrote supporting code (HTML, CSS) for web content ie. home, about and press page

Reviewed and updated web page content or links

Created weekly e-blast resulting in an average of 19% opened rate and new leads

Analyzed results and recommended actionable feedback to sales team

Creatively produced digital graphics for retailers i.e. web banners, social media ads, magazine ads

Creatively produced press ad for jewelry magazines such as RJO, SJO, INSTORE magazine

E-commerce platforms: Magento, Shopify, Wordpress

Tools: Sketch, Principle, InVision, Adobe Photoshop, Illustration, Indesign

2016 — 2016Principal Analytics PrepUX Design Intern

2016 — 2016

Greater New York City Area

Documented student learning experience and daily routine tasks and reported to product managers

Developed surveys to get information/feedbacks from students

Conducted market research of analytics related topics

Listened to students and resolved unexpected problems associated with operation of the organization

Education

Columbia University

Master’s Degree

General Assembly

Certificate

New York University

Classes in

New York University

Certificate of Social Media Training

Chulalongkorn University

Bachelor of Business Administration (BBA)

Technische Hochschule Nürnberg Georg Simon Ohm

Experience+

Education

Master’s Degree

Certificate

Classes in

Certificate of Social Media Training

Bachelor of Business Administration (BBA)

Business Administration and Management