# Tida W. > Senior Product Designer | Currently seeking new opportunities! Location: New York, New York, United States Profile: https://flows.cv/tida I’m a product designer with a background in data analysis. I specialize in e-commerce and B2B/B2C platform and software design. My strength lies in creating user-centered, scalable solutions that align business goals with user needs and technical feasibility. ## Work Experience ### Senior Product Designer @ Snake Brand Jan 2024 – Present | New York, United States • Worked with internal teams (planning, accounting, and warehouse) to gather user insights, map information workflows, and design the tool used to create and authorize POs, invoices, and packing lists for Snake Brand, enhancing stakeholder confidence and streamlining operations • Designed other main features such as the internal chat system, item management, and user permission settings • Conducted market research and competitor analysis and defined target users for Snake Brand USA Tools: Figma, Miro, Principle, Adobe Photoshop E-commerce platforms: Amazon Business, Walmart Business ### Senior Product Designer @ Lightspeed HQ Jan 2021 – Jan 2023 | New York City Metropolitan Area Lightspeed is a point-of-sale and e-commerce software provider based in Montreal, Quebec, Canada. • Designed the smart reordering tool, now a key selling feature of Lightspeed Analytics, a tool that enables merchants to build custom reports and track business performance • Designed the data dashboard, report settings page andredesigned the navigation bar for Lightspeed Analytics • Designed Lightspeed Supplier Market, a marketplace for merchants to order directly from industry-leading suppliers within their POS system • Worked closely with PMs and engineers throughout the entire product lifecycle - from user research and interviews to mapping user journeys, designing solutions, creating high-fidelity mockups, conducting usability tests, and supporting product shipping and launch Tools: Figma, Principle, Appcues, Miro, Jira, Storybook ### Product Designer @ ShopKeep by Lightspeed Jan 2018 – Jan 2021 | Greater New York City Area • Designed reporting and payment flows for ShopKeepPocket, a real-time data mobile app • Designed dashboard, register layouts, invoice and receipt settings and multiple ShopKeep BackOffice pages • Designed check-out flow, new customer page, sync devices page, and customer loyalty flow for ShopKeep iOS Register • Worked closely with PMs and engineers throughout the entire product lifecycle - from user research and interviews to mapping user journeys, designing solutions, creating high-fidelity mockups, conducting usability tests, and supporting product shipping and launch Tools: Sketch, Principle, Figma, InVision, Zeplin, Trello, Abstract, Atlassian ### UX/ Web designer @ Brevani Jan 2017 – Jan 2018 | Greater New York City Area Brevani is a branded division under Color Merchants Inc. • Analyzed user needs, synthesized insights and incorporated feedback • Conducted researches on competitive analysis and web usability • Created deliverables - user flow, wireframe, prototype • Communicated and collaborate with the technical team to ensure that all requirements for the site is feasible and ensure a responsive site • Conceptualized, designed and executed completed digital designs across customer based websites • Wrote supporting code (HTML, CSS) for web content ie. home, about and press page • Reviewed and updated web page content or links • Created weekly e-blast resulting in an average of 19% opened rate and new leads • Analyzed results and recommended actionable feedback to sales team • Creatively produced digital graphics for retailers i.e. web banners, social media ads, magazine ads • Creatively produced press ad for jewelry magazines such as RJO, SJO, INSTORE magazine E-commerce platforms: Magento, Shopify, Wordpress Tools: Sketch, Principle, InVision, Adobe Photoshop, Illustration, Indesign ### UX Design Intern @ Principal Analytics Prep Jan 2016 – Jan 2016 | Greater New York City Area • Documented student learning experience and daily routine tasks and reported to product managers • Developed surveys to get information/feedbacks from students • Conducted market research of analytics related topics • Listened to students and resolved unexpected problems associated with operation of the organization ### Digital Marketing Analyst @ Sephora Digital Thailand Ltd. (Luxola Thailand Ltd.) Jan 2015 – Jan 2015 | Bangkok, Thailand Acquired by Sephora • Creatively engaged audiences with ad strategies which increase 5% of customer base per month • Analyzed insights through Facebook Business Manager and identified new target audience • Developed marketing strategy and executed marketing campaigns that make up 10% of total company revenue • Performed A/B testing and set the best practices for Facebook ### Assurance Associate @ PricewaterhouseCoopers Jan 2012 – Jan 2014 | Bangkok, Thailand • Initiated new auditing procedures which resulted in 17%-time reduction • Directed a two-person team and delivering financial statements • Audited transactions in payroll, assets, liabilities, equity, expenses and revenue • Analyzed auditing evidences and searched for suspicious transactions, items • Planned audit schedule and effectively communicated with both technical and non-technical clients ### Audit Intern @ Ernst and Young Jan 2011 – Jan 2011 | Bangkok, Thailand • Acted as a liaison, helping 8 auditing teams to gather documents and analyze revenues and expenses • Communicated with and connected technical and non-technical teams ## Education ### Master’s Degree in Applied Analytics Columbia University ### Certificate in User Experience Design General Assembly ### Classes in in Integrated Marketing New York University ### Certificate of Social Media Training in Marketing New York University ### Bachelor of Business Administration (BBA) in Accounting Chulalongkorn University ### Business Administration and Management in General Technische Hochschule Nürnberg Georg Simon Ohm ## Contact & Social - LinkedIn: https://linkedin.com/in/nuttida-wongwattanarat - Portfolio: https://tidawong.com --- Source: https://flows.cv/tida JSON Resume: https://flows.cv/tida/resume.json Last updated: 2026-03-29