# Tidjane Tall > Design @Amazon Photos/Devices/AI | Prev Adobe, Shopify, Accenture Location: San Francisco, California, United States Profile: https://flows.cv/tidjane 15+ years combining user-centered design, problem-solving, and research to create intuitive digital products, impacting over a billion people. Working with agile cross-functional teams, I help connect user needs & business goals, delivering thoughtful solutions across desktop & mobile platforms (web, Android, iOS). As a mentor with Techstars and First Round Capital, I leverage my expertise in product design and user experience to advise startup founders, and up-skill designers. EXPERIENCE & CLIENTS: Amazon, Adobe, Shopify, Accenture, Instacart, Coursera, MIT, and more. EXPERTISE: ✓ Design (ux, ui, product & interaction design) ✓ Strategy (brand identity, product & digital strategy) ✓ Research (usability testing, competitive analysis, persona development, user interviews) ✓ Technology (HTML, CSS, Javascript | mobile/web | VR/AR) ACCOMPLISHMENTS: ✓ At Coursera, I conducted user research, UX, and content design to launch the new subscription-based and MasterTrack offering, leading to +25% EOIs, and +4% page views. ✓ At Shopify, among other content management improvements, I led UX and design for a new AI-generated image alt-text. Estimated to increase accessibility by growing alt-text usage from 15% to 95%. ✓ At Instacart I led R&D for in-store navigation and live chat UX for customers in US and Canada, aiming to reduce shopping time, with an interactive map seamlessly embedded into the grocery delivery user flow. Let's get in touch and discuss how we can create a difference by working together. ## Work Experience ### UX Design Lead @ Amazon Jan 2025 – Present | San Francisco Bay Area Reimagining how people save, share and relive precious memories through Amazon Photos app and devices, using thoughtful AI: Alexa, Fire TV, Echo, etc. ### Mentor @ Techstars Jan 2023 – Present Sharing experience and support to a community of tech startups, entrepreneurs, and teams in the Techstars Global Mentor Network. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life. ### Product Design Lead @ Adobe Jan 2023 – Jan 2025 | San Francisco, California, United States Working with Adobe AI team to shape how creatives leverage Generative AI (GenAI) across Adobe's suite of products. My focus is on reimagining and enhancing creative workflows, and new product features that enable users to boost productivity and innovation in the digital creative space with ML/AI. ### Mentor @ First Round Capital Jan 2023 – Jan 2025 First Round Fast Track's mission is to match seasoned startup leaders with early-stage operators in a unique mentorship community. Within the mentorship program, I focus on Product, UX, and Design for IC or leadership and management upskills. ### Product Design Lead @ Shopify Jan 2022 – Jan 2023 | Toronto, Ontario, Canada Leading Product and UX Design for content and media management for merchants across Shopify within the content experience team. KPIs I was helping the team aim for: ✓ Improving accessibility by growing media description and alt-text on images from 15% to 95% with AI-generated content at scale. ✓ Reducing image broken links by over 25% by improving file management & deletion flow. ✓ Improve content management workflow for merchants by creating new capabilities with create, rename, edit, and delete UX. ### Senior Product Designer @ ByteLearn.com Jan 2021 – Jan 2022 • Building a zero-to-one product providing AI-powered assistance to students in their Math classes. • Prototyping concepts user-tested with students and teachers to ship an impactful MVP. • Supporting Founding Designer in developing the design system and interaction patterns for hand-off. ### Senior Product Designer @ Coursera Jan 2020 – Jan 2021 | San Francisco Bay Area Working with the Coursera product-growth team, I handled UX, research & design for two new product launches. ✓ +25% EOIs launching Coursera Plus, a new subscription-based model: user research & ux/ui design. ✓ +4% page views launching Master Track Degree new page: users interviews & survey, user testing & design. ✓ Creating and documenting the first Mobile Design guide to extend the design system. ### Senior Product Designer @ Instacart Jan 2020 – Jan 2020 | Toronto, Ontario, Canada Working with the Instacart Product team, I owned an R&D Design on a new in-store experience, some mobile app user flow redesign & a new email UI & design system evolution: • Launching the new email design system across the company • Reducing time spent shopping in physical stores by designing an in-store interactive map • Prototyping and user-testing product return user flow ### Senior Product Designer @ Accenture Jan 2019 – Jan 2020 | Toronto, Ontario, Canada As a consultant, I augmented the strategic design capacity for Accenture interactive team, delivering new user experiences to some of their leading clients: • UX & Strategy for a pharmacy POS system • UX/UI Design for a new dairy eCommerce website • Content & Visual design for logistics giant ### Head Of Design @ vidIQ Jan 2018 – Jan 2019 | San Francisco Bay Area As Head of Design at vidIQ, a leading YouTube analytics platform, my role is to translate the CEO’s product vision, and a global audience needs into intuitive design solutions: • UX/UI & Product design of the first vidIQ mobile App (iOS & Android) • Design sprints with product, dev & marketing teams for mobile & web apps • Marketing website redesign and events collaterals ### Content Design Lead @ Toptal Jan 2016 – Jan 2018 | Remote En tant que Directeur Digital et Design Produit, je secondais le CEO sur la stratégie produit et digital, de la conception à la production technique: UX, UI, Design et gestion agile d'équipe tech. ### Design Consultant @ Huactive Jan 2015 – Jan 2017 | Montreal, Canada Area Leading UX, Product Design & Creative direction while launching apps, websites, brands & products. Managing 10 people: 5 full-time & 5 sr consultants (design, content, front-end, back-end, illustration) ### Senior UX Designer @ Yellow Pages / Pages Jaunes – Canada Jan 2014 – Jan 2015 | Montreal, Canada Area At Yellow Pages Canada, I led UX/UI Design on a suite of products to support the digital transformation of the company: • internal CRM app for the sales team, • analytical dashboard with data visualization, • client facing product for business listing, • product sales funnel, including landing pages, UX of purchase flow, and online ads, • various stakeholders presentation decks for business review. ### Lead UX/UI Designer @ iPerceptions Jan 2013 – Jan 2014 | Montreal, Canada Area En charge du Design UX, UI et Produit digital pour une plateforme de sondage et étude de marché. Travaillant en cocordance avec l'équipe de développement, le processus impliquait idéation, diagrame file-de-fer, prototypage, et présentation itérative aux different membres de l'équipe exécutive. Côté web, j'étais en charge du design et l'optimisation autant du site corporatif que les pages de promotions à haute conversion. ### Art Director & Designer @ Freelance Jan 2008 – Jan 2013 Overseeing Art Direction and Design efforts for startups, leading brands and local agencies in various interactive projects. - Expertise: Branding, UI, Interactive Design, Web & Graphic Design, Front-End Development, Branding, Illustration - Clients included: Unicef, Adobe, Lexus, Mental Health Canada, Cossette (Agency), Via Rail Canada, Republik (Agency), Belvedere Vodka, Manhattan Inc, iPerceptions, What's Really Good Magazine, ... ## Education ### Bachelor of Science - BS in Artificial Intelligence Full Sail University Jan 2024 – Jan 2026 ### Full-Stack Development in Computer Science Thinkful Jan 2017 – Jan 2019 ### Product Management in Computer/Information Technology Administration and Management BrainStation Jan 2018 – Jan 2018 ### Associate’s Degree in Actuarial Science Université de Montréal ### Diploma in Graphic Design CDI College ### Diploma in Film/Cinema/Video Studies School of Cinema and Television ## Contact & Social - LinkedIn: https://linkedin.com/in/tidjanetall - Portfolio: https://www.tidjanetall.com - Portfolio: https://twitter.com/talltidjane - Facebook: https://facebook.com/tall.tidjane - Dribbble: https://dribbble.com/tall - Stack Overflow: https://stackoverflow.com/users/5948296 --- Source: https://flows.cv/tidjane JSON Resume: https://flows.cv/tidjane/resume.json Last updated: 2026-03-30