° Leading UX design for SAP’s Suite First AI initiative, enhancing cross-application workflows for 500K+ daily enterprise users with intelligent, human-centered solutions

° Driving Joule AI Copilot integration across platforms and enabling deep research, competitive analysis, and actionable insights to guide AI strategy

° Mapping end-to-end user journeys that shape intuitive, trusted AI adoption across SAP’s suite

° Designing wireframes, interactive prototypes, and high-fidelity assets in Figma, accelerating design-to-development handoff by 30%

° Facilitating usability testing with global enterprise teams, improving AI transparency and trust from users.

° Collaborating with team to deliver a unified, one-design-system microsite supporting internal SAP users

° Partnering with developers using Claude code, Vercel v0, VS Code, GitHub Copilot, Cursor, and Replit to ensure accurate, scalable, and rapid prototyping

° Applying vibe-coding workflows to transform Figma designs directly into code, cutting iteration cycles from days to hours

° Advocating for seamless AI experiences that feel like a natural extension of user workflows, boosting adoption of Copilot-powered features

Experience & Achievements

° Designed end-to-end dashboard and reporting platform tools for HubSpot’s Dashboard platform users, ensuring seamless user experiences.

° Created and maintained a scalable reporting design system in Figma, providing engineers with clear specifications, annotations, and implementation guidelines for fonts, colors, and layouts.

° Utilized AI-driven tools like ChatGPT, Replit, Writer, and Dovetail to enhance design workflows, automate tasks, and generate insights for product improvements.

° Developed and executed UX research initiatives, including interview scripts, surveys, A/B tests, and product demos.

° Conducted customer interviews throughout the product lifecycle (alpha, private beta, public beta, and general availability) to gather qualitative insights.

° Facilitated cross-functional workshops with engineers and stakeholders to align priorities and define north-star metrics for high-impact projects.

° Tracked and analyzed quantitative data from Amplitude, CSAT, and NPS responses, synthesizing findings in Dovetail and presenting actionable insights to product teams.

° Led the introduction of new dashboard tools to over 7K customers at HubSpot’s virtual science fair presentation.

° Collaborated with product managers and engineers on the annual roadmap, crafting a vision and strategic playbook for reporting tools.

° Conducted UX research on Customer Satisfaction responses, evaluating the impact of new product releases and informing future design decisions.

° Designed smart, intuitive, and enterprise-grade data analytics and visualization applications for Apple’s internal teams and clients, leveraging human-centered design (HCD), human-computer interaction (HCI), and data-driven insights.

° Led the end-to-end design process, from conceptualization to high-fidelity interactive prototypes, ensuring seamless scalability across desktop, tablet, and mobile devices within an agile framework, backed by UX research, qualitative insights, and quantitative data analysis.

° Conducted user research through interviews, surveys, and usability testing, analyzing feedback from tools like Dovetail and Amplitude to optimize design decisions and enhance user experience.

° Collaborated with cross-functional teams, including stakeholders, developers, and data analysts, to create user experiences for enterprise systems and B2B platforms, ensuring usability and accessibility.

° Developed user stories, storyboards, and workflow processes, translating research findings into actionable design solutions that drive efficiency and engagement.

° Designed and led the creation of Marcom’s marketing collaterals, including high-impact trade show signage, media kits, booklets, tech briefs, data sheets, white papers, case studies, solution briefs, FAQs, annual reports, eBlasts, web banners, and landing pages.

° Developed digital assets for cloud-based online software solutions and worked on enhancing the user experience across WD.com, ensuring consistency in design, content, and functionality.

° Created product labels and images for all Western Digital (WD Black, WD Blue, WD Red, WD Purple Drives), Ultrastar® Series, and SanDisk (Automotive, Edge, Industrial, Commercial) product lines, ensuring alignment with Western Digital’s brand guidelines. This included the latest refresh for HDD, SSD, iNAND, M.2 cards, SD cards, and microSD cards (including icons and capacities).

° Illustrated custom event logos for major Western Digital events, including the Leadership Conference and Global Legal Summit, elevating the brand identity across various touchpoints.

° Led UX and visual design across digital and traditional media, including high-impact trade show signage, booth design, catalogs, direct mailers, email ads, demo reels, illustrations, and animations—handling the entire process from concept to photography to print or web execution.

° Designed the company’s website using user-centered principles, applying interaction design best practices from ideation/storyboarding to wireframing/prototyping, all the way to final concept and launch.

° Added long-term value by developing digital, social, and interactive assets, leveraging customer workflow insights and persona-driven strategies to drive user engagement.

° Strategized cost-effective marketing campaigns across multiple channels, including online, mobile, trade shows, and print, targeting both B2B and end-consumer markets.

° Sought optimal design solutions, collaborating with a world-class team of designers and engineers to save time, reduce costs, and enhance overall efficiency.

° Generated product ideation sketches for custom cabinets, bags, cases, and products in the jewelry and eyewear industries for global customers.