# Tien Lo

> Lead AI Product Designer at SAP and Apple

Location: Milpitas, California, United States
Profile: https://flows.cv/tienlo

Experienced design professional with 20+ years in graphic and product design, UX research, and product management, now specializing in AI-driven product design. Extensive experience in crafting intuitive, user-centered experiences and brand-driven visuals for enterprise-grade CRM, reporting tools, and data-driven digital products. Passionate about integrating AI to enhance design workflows and create intelligent, seamless user interactions.

Key Skills:
° AI Product Design | UX/UI Design | Human-Centered Design
° UX Research: Conducting user interviews, formulating themes, and translating insights into design direction
° UX Testing: A/B testing, quantitative research with Amplitude, and qualitative research with Dovetail
° Experience integrating AI tools into design workflows
° Expertise in Figma, Sketch, Adobe Photoshop, and AI tools like ChatGPT, Replit, Writer, and Dovetail
° Advanced knowledge of color theory, composition, and UX architecture design

## Work Experience
### Lead AI Product Designer @ SAP
Jan 2025 – Present | Palo Alto, California, United States
° Leading UX design for SAP’s Suite First AI initiative, enhancing cross-application workflows for 500K+ daily enterprise users with intelligent, human-centered solutions
° Driving Joule AI Copilot integration across platforms and enabling deep research, competitive analysis, and actionable insights to guide AI strategy
° Mapping end-to-end user journeys that shape intuitive, trusted AI adoption across SAP’s suite
° Designing wireframes, interactive prototypes, and high-fidelity assets in Figma, accelerating design-to-development handoff by 30%
° Facilitating usability testing with global enterprise teams, improving AI transparency and trust from users.
° Collaborating with team to deliver a unified, one-design-system microsite supporting internal SAP users
° Partnering with developers using Claude code, Vercel v0, VS Code, GitHub Copilot, Cursor, and Replit to ensure accurate, scalable, and rapid prototyping
° Applying vibe-coding workflows to transform Figma designs directly into code, cutting iteration cycles from days to hours
° Advocating for seamless AI experiences that feel like a natural extension of user workflows, boosting adoption of Copilot-powered features

### Senior Product Designer @ HubSpot
Jan 2022 – Jan 2025 | San Francisco Bay Area
Experience & Achievements
° Designed end-to-end dashboard and reporting platform tools for HubSpot’s Dashboard platform users, ensuring seamless user experiences.
° Created and maintained a scalable reporting design system in Figma, providing engineers with clear specifications, annotations, and implementation guidelines for fonts, colors, and layouts.
° Utilized AI-driven tools like ChatGPT, Replit, Writer, and Dovetail to enhance design workflows, automate tasks, and generate insights for product improvements.
° Developed and executed UX research initiatives, including interview scripts, surveys, A/B tests, and product demos.
° Conducted customer interviews throughout the product lifecycle (alpha, private beta, public beta, and general availability) to gather qualitative insights.
° Facilitated cross-functional workshops with engineers and stakeholders to align priorities and define north-star metrics for high-impact projects.
° Tracked and analyzed quantitative data from Amplitude, CSAT, and NPS responses, synthesizing findings in Dovetail and presenting actionable insights to product teams.
° Led the introduction of new dashboard tools to over 7K customers at HubSpot’s virtual science fair presentation.
° Collaborated with product managers and engineers on the annual roadmap, crafting a vision and strategic playbook for reporting tools.
° Conducted UX research on Customer Satisfaction responses, evaluating the impact of new product releases and informing future design decisions.

### Senior UX Designer @ Apple
Jan 2019 – Jan 2022 | San Francisco Bay Area
° Designed smart, intuitive, and enterprise-grade data analytics and visualization applications for Apple’s internal teams and clients, leveraging human-centered design (HCD), human-computer interaction (HCI), and data-driven insights.
° Led the end-to-end design process, from conceptualization to high-fidelity interactive prototypes, ensuring seamless scalability across desktop, tablet, and mobile devices within an agile framework, backed by UX research, qualitative insights, and quantitative data analysis.
° Conducted user research through interviews, surveys, and usability testing, analyzing feedback from tools like Dovetail and Amplitude to optimize design decisions and enhance user experience.
° Collaborated with cross-functional teams, including stakeholders, developers, and data analysts, to create user experiences for enterprise systems and B2B platforms, ensuring usability and accessibility.
° Developed user stories, storyboards, and workflow processes, translating research findings into actionable design solutions that drive efficiency and engagement.

### Senior Designer @ Western Digital
Jan 2018 – Jan 2019 | San Francisco Bay Area
° Designed and led the creation of Marcom’s marketing collaterals, including high-impact trade show signage, media kits, booklets, tech briefs, data sheets, white papers, case studies, solution briefs, FAQs, annual reports, eBlasts, web banners, and landing pages.
° Developed digital assets for cloud-based online software solutions and worked on enhancing the user experience across WD.com, ensuring consistency in design, content, and functionality.
° Created product labels and images for all Western Digital (WD Black, WD Blue, WD Red, WD Purple Drives), Ultrastar® Series, and SanDisk (Automotive, Edge, Industrial, Commercial) product lines, ensuring alignment with Western Digital’s brand guidelines. This included the latest refresh for HDD, SSD, iNAND, M.2 cards, SD cards, and microSD cards (including icons and capacities).
° Illustrated custom event logos for major Western Digital events, including the Leadership Conference and Global Legal Summit, elevating the brand identity across various touchpoints.

### Art Director / UX Designer @ Vision 99 Corp.
Jan 2013 – Jan 2018 | Concord, CA
° Led UX and visual design across digital and traditional media, including high-impact trade show signage, booth design, catalogs, direct mailers, email ads, demo reels, illustrations, and animations—handling the entire process from concept to photography to print or web execution.
° Designed the company’s website using user-centered principles, applying interaction design best practices from ideation/storyboarding to wireframing/prototyping, all the way to final concept and launch.
° Added long-term value by developing digital, social, and interactive assets, leveraging customer workflow insights and persona-driven strategies to drive user engagement.
° Strategized cost-effective marketing campaigns across multiple channels, including online, mobile, trade shows, and print, targeting both B2B and end-consumer markets.
° Sought optimal design solutions, collaborating with a world-class team of designers and engineers to save time, reduce costs, and enhance overall efficiency.
° Generated product ideation sketches for custom cabinets, bags, cases, and products in the jewelry and eyewear industries for global customers.

### UI/UX and Product Designer @ Northgate Design, Inc.
Jan 2009 – Jan 2013 | Taipei City, Taiwan
° UI Designed and maintained the company's Taiwan and Japan websites, ensuring seamless user experience and alignment with local market needs.
° Created ideation sketches for customers in Asia, focusing on custom cabinetry, bags, and cases for the eyewear and jewelry industries.
° Oversaw product development, managing in-house production and coordinating with factories in China.
° Drove a 35% growth in ROI through efficient product shipping and operational improvements.

### Product Designer @ Her Chyun Gift Factory
Jan 2008 – Jan 2009 | Dongguan, Guangdong, China
Her Chyun Gift Factory (HCGF) is a manufacturing company specializing in holiday ornaments, figurines, displays, and more. HCGF has collaborated closely with U.S. companies, including Roman Inc. and Kurt S. Adler. In my role, I was responsible for concept art development, customer relations, and team management.
° Created innovative gift products from initial ideation sketches, ensuring alignment with client specifications.
° Conducted material and method research to develop new, unique products that met market trends and customer needs.
° Managed and hired designers and illustrators to support the development of new products, ensuring a high standard of creativity and design quality.

### Creative Director @ TYM Design
Jan 2006 – Jan 2008 | Concord, CA
TYM Design is a creative agency that merges years of experience with a deep understanding of global brand strategies. Our team brings together expertise in design, illustration, print, packaging, and interactive media to deliver creative solutions. We are passionate about blending talent and originality to meet the diverse needs of our clients, helping them establish a unified identity to effectively market and brand their products, services, and businesses.
° Utilized a range of design tools including Flash, Dreamweaver, 3D modeling, animation, 360 Virtual Tours, Premiere video editing, photography, and graphic design to create innovative solutions.
° Managed print projects ensuring high-quality deliverables were met within tight customer deadlines.
° Strategized marketing campaigns for clients across various industries, helping them solve their marketing challenges and achieve their business goals.

### Graphic Artist @ Supermicro Computer Inc.
Jan 2005 – Jan 2006 | San Jose, CA
° Produced product catalogs from photography to design to print, ensuring cohesive visual storytelling and alignment with brand guidelines.
° Designed posters and signage for over 50 global trade shows annually, maintaining a consistent and impactful brand presence.
° Created Flash web banners for Super Micro Computer's homepage, enhancing user engagement and brand visibility.
° Designed web product interactivity with 2D/3D elements to create dynamic and engaging user experiences.
° Photographed products (motherboards, chassis) to showcase technical details and features in marketing materials.
° Developed e-blasts by designing new e-ads for distribution by the sales team, driving targeted communication and engagement.


## Education
### BFA in Animation/Illustration & Graphic Design
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/tienlo
- Portfolio: http://www.tienworks.com

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Source: https://flows.cv/tienlo
JSON Resume: https://flows.cv/tienlo/resume.json
Last updated: 2026-04-13