• Spearheaded the launch of a 0-1 GenAI-powered product, overseeing cross-functional teams and empowering the squad to drive experimentation and innovation, resulting in engagement from over 12,000 students.

• Created executive buy-in for a new visual language and branding initiative, leading a multi-disciplinary team to support a strategic goal of increasing licenses sold by 32%.

• Established and evolved hiring and talent development processes, mentoring managers to elevate team craft, improve design critiques, and build a robust pipeline of design and research leaders.

• Orchestrated the development and implementation of multi-team roadmaps, collaborating with senior leadership to ensure strategic alignment and successful pilot launches.

• Led the transformation of design and research practices, guiding designers to deliver actionable insights and measurable business impact through targeted, implementable recommendations.

• Built and scaled an in-house design organization from the ground up, directly managing people managers and contingent workforce leads to ensure optimal team structure, resource allocation, and delivery against aggressive roadmaps.

• Developed and implemented leadership frameworks for people managers, empowering them to drive hiring, performance management, and professional development within their teams.

• Served as a strategic partner to executive leadership (CIO, CTO), advocating for design’s role in business transformation and ensuring that managers were equipped to represent design at the highest levels.

• Oversaw the end-to-end user experience for a proprietary data marketplace, delegating ownership to managers and holding them accountable for delivery, quality, and stakeholder engagement.

• Drove operational excellence by mentoring managers to optimize workflows, resulting in a 41% reduction in call center volume through improved product design and process innovation.

• Led a matrixed design organization, managing a team of multidisciplinary product designers, content designers, and researchers across three feature squads, instilling a culture of ownership, collaboration, and continuous improvement.

• Empowered designers to deliver on key business goals, including the launch of high-impact features that drove customer engagement from 30% to 51% and generated $476K in new revenue within three months.

• Instituted agile ceremonies and operational best practices across the design organization, coaching managers to scale these processes and foster cross-functional alignment.

• Developed and implemented professional development programs for designers and researchers, ensuring the growth of future leaders and the adoption of agile methodologies.

• Facilitated executive workshops and strategic planning sessions, enabling managers to translate business opportunities into actionable product visions and roadmaps.

• Used a rapid research approach to improve new feature release to increase discoverability and usage (from 11 to 16%).

• Advocated and created new research protocols to ensure inclusive research approach (e.g. using participatory research, widening recruitment efforts to reflect appropriate demographics).

• Designed a new digital experience for our mortgage application process; conducted evaluative interviews to assess task completion; ensured equity in application process for differing racial groups and advocating for their needs to stakeholders.

• Conducted research on how consumers understood “money movement” and overdraft fees in order to improve customer’s mental model of understanding their checking account balances.

• Established new relationships between cross-functional teams such as data science and marketing to build better customer profiles and anticipate customer needs.