# Tiffany Chien

> Lead Product Designer at AliveCor Inc.

Location: Oakland, California, United States
Profile: https://flows.cv/tiffanychien

My diverse design background in Architectural and UX design has yielded a sweet overlap between systems thinking and user-centered design. By treating the user as an embedded variable in a system and understanding the context surrounding a user’s pain points, I am able to create more dynamic solutions that not only identify and creatively address customer needs, but also consider scope tradeoffs and teamwork synergies to evolve business strategy and product. 

Portfolio: tjchien.com

## Work Experience
### Lead Product Designer @ AliveCor Inc.
Jan 2022 – Present
Responsibilities:
- Collaborating closely with a tight-knit pod consisting of Product Manager, Researcher, and Designer (myself) to ship consumer app experiences aiming to help users gain peace of mind via features and services designed to understand, monitor, and manage their heart health
- Formulated AliveCor's design internship curriculum, and currently managing and mentoring our first intern
- Acting as key stakeholder and consultant on all design projects to maintain design system consistency across the entire organization
- Partnering closely with developers to overseeing code implementation of design system in iOS and Android

### Senior Product Designer @ AliveCor Inc.
Jan 2021 – Jan 2022
Key Impact in 2021:
- Increased total number of premium app subscriptions by 400% by improving in-app upsell designs, writing better intercept messaging, and orchestrating premium feature previews throughout the app
- Increased conversion of 45+ day-old accounts to premium subscription by 133% through a single upsell design
- Partnered with 1 product manager and a team of iOS and Android developers as sole designer on 8 app releases in one year
- Successfully launched 2 new products (KardiaMobile Card hardware and KardiaCare+ corporate payer program) on aggressive timelines
- Decreased volume of Customer Care calls related to user confusion around Clinician Review EKG interpretations. My design provided users with supplemental information about their determination, what actions they can take with this information, and what might be causing the arrhythmia.
- In addition to core consumer app design work as sole designer on a 6-week release schedule, I also built AliveCor’s comprehensive, cross-platform design system from scratch. This project includes a full component library for both mobile and web, as well as a refactored token naming convention that enables ease of rebranding and accessibility modes
- Updated all app screens (~200) to adhere to a consistent design system.
- Collaborated with cross-functional partners across marketing, customer care, engineering, product management, and research to improve our process and foster a culture of early sharing, integrating feedback, and building trust, improving team morale and quickening project delivery.

### Product Designer @ AliveCor Inc.
Jan 2019 – Jan 2021 | Mountain View
Key Impact:
- Designed and launched KardiaCare, AliveCor's premium app subscription offering, which, at the time of launch, provided users with services such as a monthly summary report, care management plans, autosharing with caregivers, credits for clinician reviews, and medication tracking. This project, which encompassed 120 high fidelity screen designs, information architecture planning, and strategic product roadmapping, was delivered on a 3 month timeline.
- Increased premium subscriptions by 86% within 8 months after launch
- Created a Figma filing and naming structure adopted across a growing design team to optimize for cross-functional collaboration. This allowed engineers to easily identify the status of design files (ie. design locked or in-review) as well as enabled commercial partners to find screens easily for marketing and sales materials.
- Updated our App Store and Google Play Store images to give users a better picture of app features
- Filled in as Product Manager for 2 months, working closely with a Technical Product Manager to ship 2 releases
- Mapped user flows and designed screens for launch of Kardia Advanced Determinations (v2 algorithm)

### User Experience Designer @ Consultant
Jan 2018 – Present | Oakland, California, United States
HUPPY/DELIGHTFUL 
- Helped shape their brand story through rigorous investigations of how humans shift their attitudes towards enacting change depending on their position as consumer versus Earth-occupant. Advised on interaction and visual design of brand website, which is currently under construction.


Previously conducted human factors research and design strategy for Scripps Memorial Hospital Encinitas renovation under contract with Taylor Design. Research provides insight into user journey and environmental context through storytelling, flow mapping, and photo documentation.

Methods used: user/group interview, collage, observation, immersion, insight statements.
Current deliverables: strategy and design recommendations.

### UX/UI Designer @ SleepScore Labs
Jan 2018 – Jan 2019 | Carlsbad, California
DESIGN:

Increased App Store rating from 3.9 to 4.2 in 6 months by reducing user friction in onboarding and tracking experience, as well as redesigning UI to be modern and ADA compliant.

Boosted first night engagement (tracked) from 29% to 43% through sticky empty states and benefits-focused onboarding experience.

Conceived of and brought to life 13 new app features (including weekly report, community polls, sounds for falling asleep, streaks, sleep sanctuary, etc) over 6 months, 16 iOS releases.

Devised and led ongoing “UX Forum” workshop series, inviting all company employees to participate in 10-15 person IDEO-inspired workshops to gather inspiration, implement design-thinking company-wide, and obtain buy-in from all departments.

RESEARCH: 

Conducted one-on-one user interviews to investigate friction points and to test and refine upcoming features.

Identified gaps in delivery to target user personas by writing and organizing 2 separate SurveyMonkey questionnaires, each consisting of ~20-30 questions. This helped redirect and focus design efforts towards data visualization, helping "bio-hacking" user group make the most of their app experience.

BRAND:

Collaborated with marketing team to redesign corporate website, telling the story of our ecosystem (e-commerce, expert validation services, sleep tracker, articles & resources) through the lens of our app, which is the heart of our company.

### Experience Design Intern @ FreshForm.
Jan 2017 – Jan 2017 | Greater San Diego Area
Administered 8 end-to-end usability tests of new Port of San Diego website. Transcribed interviews and collected qualitative observations of user's body language, tone, and facial expressions. Collaborated with team to distill research insights (affirmations & opportunities) into Google slides presentation for client.

Designed methods toolkit, which includes: (1) deck of Design Method Cards used by internal team of designers to draw inspiration and identify key parameters for projects, as well as (2) Design Methods Workbook shared with clients and stakeholders to brainstorm business growth solutions using these insights generated through empathy exercises.

### Research Intern @ DOSU Studio Architecture
Jan 2016 – Jan 2016 | Los Angeles
Designed and constructed an installation using AutoCAD and Adobe Illustrator commissioned by VICE Magazine for the 2016 Toyota Prius debut party.

Obtained grant from Google for a 2017 construction project by researching Thermal Bimetal Window Systems, and producing Google Slides presentation deck and brochures for pitch to Google management team.

### Design Intern @ Warren Techentin Architecture [WTARCH]
Jan 2015 – Jan 2015 | Los Angeles

### Teaching Assistant @ USC School of Architecture
Jan 2014 – Jan 2014
ARCH 102a: Architectural Design Studio
ARCH 105: Architectural Drawing

### Marketing and Graphic Design Intern @ ModMan Enterprises
Jan 2014 – Jan 2014

### Design Intern @ Von Oeyen Architects
Jan 2013 – Jan 2013


## Education
### Bachelor of Architecture (B.Arch.) in Architecture
University of Southern California
Jan 2012 – Jan 2017

### High School
Milton Academy
Jan 2009 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/tjchien

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Source: https://flows.cv/tiffanychien
JSON Resume: https://flows.cv/tiffanychien/resume.json
Last updated: 2026-03-25