As VP of Product Design & Research at Demandbase, I lead the vision, strategy, and execution of our design and research functions—positioning user experience as a core driver of product excellence and market differentiation. My role spans building a high-performing, insight-led design culture, aligning product experiences to business priorities, and introducing forward-looking AI-powered design principles.

Key Responsibilities:

Strategic Leadership: Define and drive a multi-year UX strategy aligned with Demandbase’s product roadmap, business goals, and customer needs.

Team Development: Lead the Design Research Leadership Team (DRLT) and product design organization, fostering collaboration, operational excellence, and a culture of continuous improvement.

Cross-Functional Alignment: Partner with Product, Engineering, and Go-to-Market leaders to integrate design and research into every stage of the product lifecycle.

AI-Driven Innovation: Introduce and embed Demandbase’s AI Design Principles to shape next-generation product experiences that are proactive, agent-friendly, and human-centered.

Voice of the Customer: Champion customer insights through direct engagement, user research programs, and the Customer Advisory Board (CAB) to inform product strategy and design decisions.

In this last year, I’ve been immersed in exploring how ai technology can bridge creativity and efficiency, my goal has always been to amplify human potential.

Today, I’m thrilled to continue this journey at Wayfound as Head of Design. Here, we’re pioneering an AI agent manager platform that promises to push the boundaries of innovation and efficiency. By integrating trusted creative insights with advanced AI coordination, we’re designing tools that empower companies to achieve more, faster, and with greater purpose.

I’m excited to contribute to a future where technology and creativity unite to solve complex challenges and create meaningful impact.

Here’s to blazing new trails in innovation and efficiency at Wayfound!

Creative people can change the world in positive ways faster and with more impact with AI. Cocoy.ai has content about AI helping creative people, design leadership, AI creating products, becoming business savvy, creative outlet, and visual storytelling. It’s a journey that we can take and learn from together.

Shaping vision of making financial wellness effective, fun, and highly motivational, to make your money work for you in the most delightful empowering way that resonates with your values and goals.

Unifying the global design and research team across Pendo.

Breaking down functional and team silos to create cohesive experiences across all of Pendo products.