# Tiffany Chin > Problem Solver. AI & Design Leader. On 🛼 Location: San Mateo, California, United States Profile: https://flows.cv/tiffanychin Tiffany is a design leader and author with a mind of her own. After over 20 years in design and tech, at places like IDEO, Salesforce, and Pendo, she has seen some things. She is a problem solver. Don’t know who your customers are? She will show you who they are and hold you to it. Have a vision that is easily swayed from one VC conversation to the next? She will grill you till it’s clear, and have a direction to take first, rather than living in that state of constant confusion. Have a tick stuck in your neck? She will use tweezers to gently pull from as close to the head as possible to get that sucker out. A systematic strategy for innovative success. Tiffany is a friendly, curious, active continuous learner, at the forefront of technology, she got into machine Learning and generative AI not only to empower other creative people to go further and do more, but also expand the constructs of time and productivity replicating aspects of her talent to be called on at a moments notice, so that more relationships can be built and collaborations can formed for greater purposeful good. She’s always wanted to be able to do everything and build those ideas, and now, after extensively experimenting with ALL the tools, running large design organizations, and innovation teams: she can pretty much make and do anything, and sell it too. Want to work with Tiffany? Convince her your idea is a good one, once she is committed to a project she will bend over backward on roller skates to see that idea succeed. And she’ll write a book about the time you almost got Lyme disease. ## Work Experience ### Vice President User Experience @ Demandbase Jan 2025 – Present | San Francisco Bay Area As VP of Product Design & Research at Demandbase, I lead the vision, strategy, and execution of our design and research functions—positioning user experience as a core driver of product excellence and market differentiation. My role spans building a high-performing, insight-led design culture, aligning product experiences to business priorities, and introducing forward-looking AI-powered design principles. Key Responsibilities: Strategic Leadership: Define and drive a multi-year UX strategy aligned with Demandbase’s product roadmap, business goals, and customer needs. Team Development: Lead the Design Research Leadership Team (DRLT) and product design organization, fostering collaboration, operational excellence, and a culture of continuous improvement. Cross-Functional Alignment: Partner with Product, Engineering, and Go-to-Market leaders to integrate design and research into every stage of the product lifecycle. AI-Driven Innovation: Introduce and embed Demandbase’s AI Design Principles to shape next-generation product experiences that are proactive, agent-friendly, and human-centered. Voice of the Customer: Champion customer insights through direct engagement, user research programs, and the Customer Advisory Board (CAB) to inform product strategy and design decisions. ### Head of Design @ Wayfound Jan 2024 – Present | United States In this last year, I’ve been immersed in exploring how ai technology can bridge creativity and efficiency, my goal has always been to amplify human potential. Today, I’m thrilled to continue this journey at Wayfound as Head of Design. Here, we’re pioneering an AI agent manager platform that promises to push the boundaries of innovation and efficiency. By integrating trusted creative insights with advanced AI coordination, we’re designing tools that empower companies to achieve more, faster, and with greater purpose. I’m excited to contribute to a future where technology and creativity unite to solve complex challenges and create meaningful impact. Here’s to blazing new trails in innovation and efficiency at Wayfound! ### Founder Creator @ Cocoy.AI Jan 2023 – Present | San Mateo County, California, United States Creative people can change the world in positive ways faster and with more impact with AI. Cocoy.ai has content about AI helping creative people, design leadership, AI creating products, becoming business savvy, creative outlet, and visual storytelling. It’s a journey that we can take and learn from together. ### Advisor, Head of Design @ Knomee Jan 2023 – Jan 2024 Shaping vision of making financial wellness effective, fun, and highly motivational, to make your money work for you in the most delightful empowering way that resonates with your values and goals. ### VP, Head of Design, Research, and Brand @ Pendo.io Jan 2022 – Jan 2023 | San Francisco Bay Area Unifying the global design and research team across Pendo. Breaking down functional and team silos to create cohesive experiences across all of Pendo products. ### Head of Design and Research, Digital Adoption @ Pendo.io Jan 2021 – Jan 2022 | United States Built an innovation design and Insights team to create their next generation of products, starting with Adopt, an analytics platform for employee and company success that helped employees provide value from day one, helping the company understand how workflows are being completed. In eight months, we launched the product, and within a year, it secured its first $1M ARR deal. ### Senior Director of UX and Product @ Salesforce Jan 2021 – Jan 2021 Drives large-scale design initiatives that include multiple cross-disciplinary contributors. Champions long-term initiatives that deliver success across broad areas of impact. Has established relationships with cloud leadership, informing product strategy and business direction. Expertise in the product landscape drives research agenda for the business. Demonstrates behavior, attitudes, actions, and judgement that support employees' continuous growth and development, while inspiring trust and collaboration from Leadership. * Audience Focused Organization Leader * Strategic Product Vision Innovator * Diverse Collaborative Team Builder * Opportunity Connection Advocator * Obstacle Remover * Curator of Joy ### Director of UX and Product for Core Engineering @ Salesforce Jan 2019 – Jan 2021 Bringing trusted, data driven, human centered, user experiences to developers on public cloud. Working closely with executive stakeholders in engineering and product management to make sure we are building well designed, self service suite of tools, to ensure the success of our Salesforce developers, and to bring modern adaptable skill sets into their daily processes. Building a world class full stack UX team with the integrity and tenacity to get the right thing built. ### Director of UX for Mobile @ Salesforce Jan 2018 – Jan 2019 Managing the mobile UX team ### Principal Product Designer for IoT @ Salesforce Jan 2018 – Jan 2019 | San Francisco, California ### Lead Product Designer for IoT @ Salesforce Jan 2015 – Jan 2018 | San Francisco, California ### Designer @ Google Jan 2015 – Jan 2015 ### Interaction Design, Communication Designer, Illustration @ IDEO Jan 2008 – Jan 2015 Design multi tool, working as a key team member on design for learning, health technology, future thinking, financial technology, food design, design for scale, non-profit, and other technology sectors. ### Contract Designer/Illustrator @ IDEO Jan 2008 – Jan 2015 ### Designer, Thinker, Leader. @ http://www.tiffy.org Jan 1996 – Jan 2015 Graphic Design, Image Marketing, Branding, Corporate Identity, Hiring and Managing Independent Contractors (Writers, Graphic Designers, Photographers). Notable clients: Wal-Mart, Jelly Belly, Center of Science and Industry (COSI), St. Louis Science Center, Seattle Aquarium, Yosemite National Park, Brainstorm Performance, Guava Films, Chinese Entrepreneur Association, v12 Productions, Ferrari Driving Club of Southern California, Graphic Motion, West Coast Novelty, Maximallian, Lotus Group, Image Dental Group, Pocketsavings.com, Newark Dental Group, and La Rosa Dental Group. ### Graphic Designer @ The Creative Group Jan 2008 – Jan 2013 ### Senior Visual Designer @ Intuit Jan 2008 – Jan 2012 UX for Quick Books Online, digital advertising, customer website templates design and html/css, design systems, and framework processes. ### Creative Director @ TDink Jan 2004 – Jan 2008 Art Direction, Photography, Web Design, Corporate Identity, Media Pieces, Advertising, Talent Scouting, Trend Research, Interviews, Copyrighting and Product Testing, Planning Fashion, Restaurant and Product Photoshoots, Managing a Programming Team. ### Art Director @ Car Crazy Central Jan 2006 – Jan 2007 Managing and art direction of a team of creative professionals in branding, web, television, branding, first call value presentation story telling. ### Graphic Designer @ Car Crazy Central Jan 2005 – Jan 2006 Bringing web community to a passionate car enthusiast fans of the Car Crazy show. Designing and developing interactive content for that community both online, at trade shows, digital advertising, and television. ### Designer @ Design Farm Jan 1995 – Jan 2004 Concept and Design. Corporate Identity, Brochures, Web Design, Illustration, Packaging and Comprehensive Making. Large Portion of Body of Work Involving Design of Toy Packaging and Catalogs. ## Education ### LEADS Certificate in Business Stanford University Graduate School of Business ### BFA in Graphic Design, New Media. Fashion. Illustration. California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/tifchin - Portfolio: https://Cocoy.ai/portfolio - Portfolio: https://cocoy.ai --- Source: https://flows.cv/tiffanychin JSON Resume: https://flows.cv/tiffanychin/resume.json Last updated: 2026-04-13