# Tiffany J. > Design Lead at Meta Location: New York, New York, United States Profile: https://flows.cv/tiffanyj Tiffany is design leader & multidisciplinary designer specializing in brand identity, strategy, marketing, entrepreneurship, editorial, and digital design. Her expertise demonstrates mastery in creative processes, delivering visually captivating & emotionally engaging work. She has previously worked as a Staff Designer at Shopify, she led the brand marketing design team by fostering connections between off-platform merchants, consumers, and businesses for Shopify integration. In her role as a former Design Lead & Motion Designer at Meta & Instagram, Tiffany developed and led impactful campaigns for the Creative Shop and Small Business Marketing team across Instagram, Facebook, and Messenger, driving business impact for clients. She is enthusiastic about collaborating on innovative and meaningful projects that challenge her creativity and expertise. Eager to explore fresh avenues, contribute her skills, and facilitate her growth as a mentor in design, she is actively seeking new opportunities to collaborate and make a positive impact. ENDORSEMENTS "I cannot say enough good things about the tenacity, diplomacy, creativity, communication and strategy that went into getting us to production on the Ad Council Humanity Behind the Mask Campaign. Tiffany navigated a complicated path, made adjustments when necessary and held onto the integrity of a very important idea." Eric Schnabel, Lead Director at Facebook "Tiffany's work has helped up-level our luxury branded product that will not only go to clients broadly in North America across SMB and in-market sales, but will be shared broadly to over 2000 Luxury clients who receive regular updates from Facebook. Her designs helped play a significant role in the thought leadership that was built to help the Fashion industry stay connected to Facebook and prove that Facebook has credibility and a seat at the table when it comes to Fashion. Tiffany was thoughtful in leading her approach in designed and execution, that felt perfectly on brand and was integral to the campaign narrative." Elizabeth Choo, Luxury Client Partnership at Facebook "Tiffany is a conceptual designer. She showed an extreme breadth of skill shown by her ability to use culturally relevant visual cues, typography, and treatment to enhance the message of the story further. e.g., Unapologetic and electric type treatment effectively captures the "rallying cry" spirit of the campaign / Outline treatment for "virus" to resist harmful and unintended association with APIs." Thomas Shim, Partnerships Marketing at Instagram ## Work Experience ### Design Lead at Reality Labs @ Meta Jan 2025 – Present | United States Designing and leading impactful visual experiences for Meta’s Wearables Growth team, with a focus on Ray-Ban Meta and Oakley AI glasses. Collaborating across product, marketing, and growth, I help drive user engagement and adoption across Facebook, Instagram, and Meta AI platforms. ### Design Director & Brand Strategist @ Tiffany Jen Design Jan 2010 – Present | Brooklyn Specializing in developing and designing tailored brand and identity systems for small to large scale clients. Utilizing a blend of strategy and intuition, crafting essential and impactful narratives for forward-thinking brands. *Portfolio work: www.tiffanyjen.com Clients: Ad Council, Allbirds, Amazon Fashion, Casper, Fenty Beauty by Rihanna, Friends with You, Miranda July, Nature Made, MullenLowe, Peloton, PH5, Refinery 29, School of Visual Arts, Warby Parker, Vanity Fair, Vogue. ### Design Lead @ Blue Apron Jan 2025 – Jan 2025 Launching the new Blue Apron brand and marketing ### Design Lead @ Google Jan 2024 – Jan 2024 Designed visual campaigns for Google Shopping during Black Friday and the holiday season, creating engaging marketing assets that elevated the brand and drove seasonal engagement across digital channels. ### Design Lead at WhatsApp @ WhatsApp Jan 2024 – Jan 2024 | New York, New York, United States Design lead for WhatsApp's communications and social marketing team. Collaborated with cross-functional teams to deliver cohesive, high-impact design solutions. Contributed to shaping the visual identity of marketing campaigns, driving increased brand awareness and user retention. ### Design Lead for SMB @ Meta Jan 2023 – Jan 2023 | New York, New York, United States Led innovating design thinking for Meta’s small business marketing team, employing visual storytelling and simplifying complex concepts. ### Staff Designer @ Shopify Jan 2022 – Jan 2023 | New York, United States Leading the brand marketing design team by fostering connections between off-platform merchants, consumers, and businesses for Shopify integration. ### Design Lead & Motion Designer @ Meta Jan 2021 – Jan 2022 | New York, United States Design Lead & Motion Designer for Creative Shop North America—partnering with strategists and external agencies to develop creative content, storytelling, & frameworks in advertising & marketing, that help drive business impact for our clients across Instagram, Facebook, and Messenger. ### Design Lead & Motion Designer @ Facebook Jan 2017 – Jan 2022 | New York, New York Design Lead & Motion Designer for Creative Shop North America—partnering with strategists and external agencies to develop creative content, storytelling, & frameworks in advertising & marketing, that help drive business impact for our clients across Instagram, Facebook, and Messenger. AD COUNCIL: COVID-19 VACCINATION Creative Direction & Designer Led design direction—internally and externally—for mixed asset, bi-lingual, people-first, insight-driven campaign that has already reached over 15M vaccine-hesitant Americans (with 61M impressions). Built mobile-first with purpose-driven innovation to democratize campaign’s message. AR Effect & sticker pack in English and Spanish enabled community leaders + healthcare professionals to share credible answers to the most-asked questions about COVID-19 vaccination—a proven way to combat vaccine hesitance. AD COUNCIL: LOVE HAS NO LABELS, FIGHT THE VIRUS, FIGHT THE BIAS Art Direction & Designer What started as a passion project turned into an API rallying cry with the help of Ad Council’s LHNL, Emmy winning director Alan Yang of Master of None and Tigertail fame. I created four categories of stories to help tell the story from an individual and community perspective. With a heavy platform media and broadcast, IG/FB Watch, YouTube, Stories, FB/IG, etc., along with an AR effect and influencer strategy to amplify this campaign. The campaign was covered by numerous major media outlets such as The New York Times , ABC News, NBC News, Huffington Post, AdAge, AdWeek, Deadline, The Drum, YNA (Korean News). ### Guest Lecturer & Thesis Critic @ Fashion Institute of Technology Jan 2021 – Jan 2021 | New York, New York, United States Guest Lecturer & These Critic for students in the Master's program "Textile & 3D Design" ### Senior Designer @ Wednesday Jan 2017 – Jan 2017 | New York, New York Brand Development and Website Design for Rihanna's Fenty Beauty Launch ### Senior Designer @ Red Antler Jan 2017 – Jan 2017 | Brooklyn, New York Brand development for various disruptor brands ### Art Director & Designer @ Yieldmo Jan 2015 – Jan 2017 Developed and oversaw all aspects of the brand identity systems, design & development for mobile-first advertising products for the Google venture start-up. Leading through creative innovation dedicated to A/B testing and releasing creative mobile first ad products and prototypes to reimagine mobile first storytelling for all brands. ### Guest Lecturer & Thesis Critic @ General Assembly Jan 2015 – Jan 2016 | New York, New York, United States Guest Lecturer & These Critic for students in the Visual Design program ### Design Director @ Sumzine Magazine Jan 2014 – Jan 2016 | Brooklyn, NY Developed, designed, & Co-Founded Sumzine—a biannual slow-fashion magazine based out of Brooklyn. Featured in and sold at Vice, Opening Ceremony, McNally Jackson, Cool Hunting, Protein, & Do you read me? (Berlin) ### Senior Designer @ Condé Nast Media Group Jan 2014 – Jan 2015 Digital Design in advertising for mobile, web, and tablets. Clients include: Condé Nast, Vogue, Saks Fifth Avenue, Cointreau, Piperlime, Balmain, Cole Haan, Vanity Fair, Nordstrom, Joe Fresh, Gucci, Laura Mercier, Dodge, Estee Lauder, Epicurious, Wired. ### Social Media Specialist @ School of Visual Arts Jan 2013 – Jan 2014 Responsible for strategy and implementation of emerging forms of digital media and social media including: Facebook, SVA blog, Twitter, Vimeo, etc. Develop and implement strategies to engage public using Facebook, Twitter and other social media websites. Understand the current trends, technologies and advancements in the mobile space. ### Designer @ BULLETT Magazine Jan 2013 – Jan 2013 Digital Publishing and concept development for tablet devices for two issues of Bullett magazine. ### Graphic Designer @ Opening Ceremony Jan 2011 – Jan 2013 | New York, NY Created visual designs across textiles, merchandise, digital platforms, and marketing materials. Worked on the brand’s website, blog, and campaigns, ensuring a cohesive and engaging aesthetic that reflected Opening Ceremony’s unique identity. Clients include: Adidas x OC, London Olympics 2013, OC 10 Year Anniversary book, Chloë Sevigny ### Designer @ Partners & Spade Jan 2011 – Jan 2012 | Greater New York City Area Brand development, Illustration, Logo and Identity, Gallery set up and planning. Clients include: Miranda July, Quiksilver, Gant, Warby Parker ### Designer and Illustrator @ FriendsWithYou Jan 2010 – Jan 2011 | Miami, Florida Illustration and character development for the Pharrell backed art collective. Clients Include: PPharrell, Paper Magazine, Karmaloop, AOL, Nick JR, VH1, Art Basel, Luminato Festival, The High Line, The Hole Gallery ### Personal Touch, Visual Merchandising, Marketing internship @ Nordstrom Jan 2010 – Jan 2010 Providing top customer service. Building client relationships. Fashion expertise and styling. Increase frequency of visits, customers, and leverage new fashion lines. ### Visual Merchandiser @ American Apparel Jan 2007 – Jan 2010 | Gainesville & Miami, FL VIsual merchandiser, key holder, store opening for Miami locations (Ocean Dr and Lincoln Road) ## Education ### MFA in Design + Entrepreneur in Graphic Design School of Visual Arts Jan 2012 – Jan 2014 ### Bachelor of Arts (BA) in Fine arts/Art history Florida International University Jan 2009 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/tiffyjen - Portfolio: http://www.tiffanyjen.com - Portfolio: https://www.casa-magda.com --- Source: https://flows.cv/tiffanyj JSON Resume: https://flows.cv/tiffanyj/resume.json Last updated: 2026-03-30