# Tiffany Lam

> Senior Software Engineer (Technical Lead) | React / TypeScript | Growth & Experimentation

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tiffanylam

Senior Software Engineer and Technical Lead for the Website Builder team at GoDaddy. I specialize in frontend-leaning full stack development using React and TypeScript, with a focus on experimentation and measurable product impact.

I’ve led initiatives that improved reliability of AI-generated website content (36x reduction in daily errors), migrated 600k+ sites following successful experiments, and built foundational editor systems used across the product. I partner closely with Product on roadmap execution and mentor junior engineers and interns.

Outside of work, I enjoy traveling, fitness, food, and spending time with friends, family, and my dog.

## Work Experience
### Senior Software Engineer @ GoDaddy
Jan 2018 – Present | San Francisco Bay Area
I'm currently working on the Website Builder product, empowering entrepreneurs to create a digital presence for their ventures. As the subject matter expert in experimentation for the team, I've implemented A/B experiments focused on improving KPIs like publish and paid conversion rates. I've onboarded teams onto the company experimentation platform and published documentation for setting up and launching A/B tests within the product.

As the team lead, I also run the Scrum meetings and work closely with Product & UX to define feature requirements.

### UX Engineer @ GoDaddy
Jan 2016 – Jan 2017 | San Francisco Bay Area
I provided UX support to various product teams within GoDaddy's Hosting product set. This came in the form of frontend code, customer research, usability testing, R&D, and design mock-ups.

I worked on several dashboard projects, one being the My Hosting dashboard, an easily navigable control panel where customers can view and manage the details of each of their WordPress sites. My contributions to this project have included incorporating functional animations to signal better system status and maintaining responsive and reusable CSS styles.

I held the lead designer role for WP Premium Support, a subscription-based support service for customers with WordPress sites. I conducted customer research in order to identify a customer persona and define metrics for the product's success. This included customer phone interviews which led to creating a customer persona, categorizing sentiments based on the customer feedback, creating InVision prototype walkthroughs, and launching navigation tests on Usability Hub.

### UX Design Intern @ GoDaddy
Jan 2015 – Jan 2015 | Scottsdale
Worked with the WebPro team to develop the GoDaddy Pro program, a central source for freelancers to keep track of clients and projects

Created wireframes for new aspects of GoDaddy Pro and developed an internal style guide

Created wireframes for intern hackathon team project, Pro Finder

Performed usability tests using prototypes of a mobile site builder

### Front-End Web Developer @ Berkeley Institute of Design
Jan 2014 – Jan 2015
Implemented a user feedback feature and categorized case studies in the database for The DesignExchange, a National Science Foundation supported research project led by Alice Agogino and Sara Beckman

### Lab Assistant @ University of California, Berkeley, Haas School of Business
Jan 2012 – Jan 2015 | Haas Media Services
Provide video recording services to MBA students

Offer technical assistance and equipment rental to professors and students

### Web Developer @ SENDforC
Jan 2014 – Jan 2014
Built a WordPress site for the non-profit organization, SENDforC

### Instructional Associate @ Academic Talent Development Program (ATDP)
Jan 2014 – Jan 2014 | UC Berkeley
Worked with the instructor and managed a team of four TAs to teach a beginner course in Java to middle and high school students

### Lead Designer @ Stanford Online
Jan 2012 – Jan 2012 | Stanford Center for Professional Development
Worked with the web development team to update the designs of the Stanford Online video player

Used Microsoft Expression Blend and Design to generate the XAML for the video player UI

Designed the video player for the Windows 8 Metro App and deployed a prototype in August 2012

Updated the designs of the course listings pages (mainly CSS) and began creating a mobile version using jQuery UI

### Software Developer @ Stanford Online
Jan 2011 – Jan 2011 | Stanford Center for Professional Development
Implemented designs for video player controls for Stanford Online


## Education
### Computer Science
University of California, Berkeley
Jan 2012 – Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/tiffanyhl
- Website: https://www.tiffanyhlam.com

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Source: https://flows.cv/tiffanylam
JSON Resume: https://flows.cv/tiffanylam/resume.json
Last updated: 2026-03-22