Worked collaboratively with product managers and engineers. Owned the entire design process from concept/research to shipping.

Influence product strategy through research insights

Educate development team and stakeholders on the values and practices of agile development, lean software development and user-centered design.

Worked closely with a balanced team (PM's, engineers, designers) from both Pivotal and client side

Led team workshops/activities such as: service blueprints, problem/solution prioritization, assumption generation, risk prioritization, card sorting, design studio, giving feedback and others

Led research efforts, synthesis, and workshop facilitation on product teams

Promoted tight feedback loops through designing thin slices, frequent iterations and regular communications with users

Advocated for user-centered design to our client team and stakeholders

Created the on-boarding experience for HEARD users

Conducted on-site user interview with parents and teachers

Led Red-Route analysis process to address which pain points to prioritize

Illustrated all visuals to align with the brand

Implemented various research methodologies (i.e. ethnographic research and user interviews)

Ideated and tested multiple solutions to a complex data visualization problem

Collaborated with a team to create a style guide and hi-fi visuals

Designed and presented a pitch deck to founder summarizing research findings

Applied various user research methodologies (i.e. card sorting, comprehension tests and usability tests) to identify user needs

Redesigned website visuals and messaging to increase CRO on landing page and increase comprehension of pricing structure

Designed and tested lo-fi and hi-fi prototypes

Created and presented final redesign pitch deck to founders and WeTravel team