Led CRM engagement strategy to enhance communication effectiveness and user experience.

Redesigned email layouts for mobile compatibility, improving accessibility and engagement.

Optimized event cadences, resulting in higher click-through rates and increased registration metrics.

Analyzed campaign performance data to identify trends and implement actionable improvements.

Collaborated with cross-functional teams to align marketing automation strategies with organizational goals.

Managed and maintained marketing automation systems to ensure seamless delivery of campaigns.

Developed targeted messaging and segmentation strategies to enhance audience engagement.

Delivered measurable results by implementing best practices in CRM and email marketing.

Mastering skills in information architecture, sketching and wireframing,

prototyping and testing, eCommerce and browsing, persuasive and

anticipatory design, gamification and behavior change, dashboards and data

design, social media and messaging, and product lifecycle

In my "VelocityPro" project for Springboard, I redesigned a bike-selling enterprise's mobile-web platform, focusing on user experience and checkout efficiency. A product comparison feature and guest checkout option were key solutions that targeted high item and cart abandonment rates. This project, spanning three weeks, utilized Figma and Miro and aimed to boost conversion rates and user satisfaction.

In my "CityPups" Springboard project, I designed a website to help urbanites find dogs for adoption. Over two weeks, I created wireframes, mockups, and prototypes using Figma and Miro. Features included advanced search and filters, streamlined appointment scheduling, and usability tests to refine user experience. The focus was on easy dog-finding for city living, ensuring a smooth adoption process.

In my Capstone One project at Springboard, titled "Edible," I aimed to design an app that assists users in locating ethnic produce in their area. I conducted user surveys and interviews, developed personas, and mapped out user journeys. Key deliverables included interaction design elements like wireframes, mockups, and prototypes. This project was an insightful journey into understanding and catering to the unique needs and shopping behaviors of individuals seeking ethnic produce.