# Tiffany Thaoxaochay > CRM Engagement Lead | Data-Driven Decision Maker | Market Researcher | Location: San Francisco Bay Area, United States Profile: https://flows.cv/tiffanythaoxaochay I currently reside in the Bay Area and bring over eight years of experience in branding, direct marketing, and marketing automation systems. My career has been defined by a passion for creating impactful user experiences and leveraging strategic insights to drive engagement and business growth. As the CRM Engagement Lead at San Jose State University Online, I successfully enhanced email engagement by redesigning layouts for mobile compatibility and optimizing event cadences, resulting in improved metrics such as click-through rates and registrations. At Driveroo, I played a key role in a UI/UX redesign that significantly increased user engagement and sales. My academic background includes a Bachelor's in Business Administration from San Jose State University and a UI/UX Bootcamp certificate from Springboard. I am proficient in tools such as Figma, Miro, and Salesforce, which I utilize to merge technical expertise with strategic marketing insights. I thrive at the intersection of marketing and user experience, where I can combine my expertise in branding, CRM engagement, and design to deliver meaningful, intuitive solutions that drive user satisfaction and business success. ## Work Experience ### CRM Engagement Lead @ San Jose State University Jan 2022 – Present | San Jose, California, United States Led CRM engagement strategy to enhance communication effectiveness and user experience. Redesigned email layouts for mobile compatibility, improving accessibility and engagement. Optimized event cadences, resulting in higher click-through rates and increased registration metrics. Analyzed campaign performance data to identify trends and implement actionable improvements. Collaborated with cross-functional teams to align marketing automation strategies with organizational goals. Managed and maintained marketing automation systems to ensure seamless delivery of campaigns. Developed targeted messaging and segmentation strategies to enhance audience engagement. Delivered measurable results by implementing best practices in CRM and email marketing. ### UI/UX Design Fellow @ Springboard Jan 2022 – Jan 2023 Mastering skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle ### UX Designer @ Springboard Jan 2023 – Jan 2023 In my "VelocityPro" project for Springboard, I redesigned a bike-selling enterprise's mobile-web platform, focusing on user experience and checkout efficiency. A product comparison feature and guest checkout option were key solutions that targeted high item and cart abandonment rates. This project, spanning three weeks, utilized Figma and Miro and aimed to boost conversion rates and user satisfaction. ### CityPups — UX/IxD/UI/Visual Designer and UX Researcher @ Springboard Jan 2023 – Jan 2023 In my "CityPups" Springboard project, I designed a website to help urbanites find dogs for adoption. Over two weeks, I created wireframes, mockups, and prototypes using Figma and Miro. Features included advanced search and filters, streamlined appointment scheduling, and usability tests to refine user experience. The focus was on easy dog-finding for city living, ensuring a smooth adoption process. ### Edible — UX and Interaction Designer, UI and Visual Designer, and UX Researcher @ Springboard Jan 2023 – Jan 2023 In my Capstone One project at Springboard, titled "Edible," I aimed to design an app that assists users in locating ethnic produce in their area. I conducted user surveys and interviews, developed personas, and mapped out user journeys. Key deliverables included interaction design elements like wireframes, mockups, and prototypes. This project was an insightful journey into understanding and catering to the unique needs and shopping behaviors of individuals seeking ethnic produce. ### User Experience Internship @ ReturnPal Jan 2023 – Jan 2023 | Toronto, Ontario, Canada ReturnPal aims to revolutionize the return process for online shopping with a seamless, convenient approach. Their service simplifies returns by handling all aspects, including labeling, repackaging, and delivery. ### Market Manager @ Pacific Coast Farmers'​ Market Association Jan 2022 – Jan 2022 | Concord, California, United States Connecting California farmers’ to their local communities ### Marketing Operations Associate @ Driveroo Jan 2018 – Jan 2022 Driveroo is an AI-driven company for automotive care, maintenance, and inspection. .• Responsible and managed daily operations, CRM, direct marketing, email campaigns and social media marketing. Content and technical writer for Driveroo app, training materials, and articles. • Managed and turned research findings into actionable insights that helped inform and develop B2B marketing strategies, which led to partnerships • Researched and developed B2C marketing strategy for Driveroo Inspector to target women-owned auto repair shops, which led to 20% of paying Driveroo customers being attributed to the female customer base. • Worked with colleagues on development, implementation, and maintenance of customers first culture and branding, which led to the redesign of Driveroo Inspector’s UI/UX and increase users and sales by 40%. • Managed and turned research findings into actionable insights that helped inform and develop B2B marketing strategies, which led to partnerships • Experienced collaborating with cross-functional (sales, engineering, and design) globally distributed teams on design, content, and campaigns ### Product Outreach Manager @ moBack, Inc. Jan 2017 – Jan 2017 | Sunnyvale, California moBack is an Augmented Reality and Mobile App Studio. It also offers an enterprise-ready mobile backend platform that combines an array of services for rapid development and deployment of applications. · Hired team members and managed team members’ timesheets in clientele projects · Developed Social Media Marketing Plans for Social Media Platforms and Social Media Presence · Responsible for developing content in blogs, newsletters, and campaign · Researched and developed product marketing plan for in house projects ### Social Media Manager @ Natescar LLC Jan 2016 – Jan 2017 Natescar is an on-demand car rental company located in San Francisco Bay Area, CA. Our mission is to put our customers first. We provide a considerate service of dropping off and picking up the rental from our customer's desired location within Bay Area.Not only do we provide a great service, we do it 60% cheaper than our competitors. We provide a membership rewards program that makes the next car rental a more affordable one. · SEO analytics on website traffic growth and brand development through social media marketing · Developed Social Media Marketing Plans for Social Media Platforms ### Marketing and Communication Manager @ SVC Venture Club Jan 2016 – Jan 2016 | Santa Clara The largest U.S.-China investment network headquartered in Silicon valley. With 300+ partners, 500+ investors and 20,000+ entrepreneurs in major global cities, SVC Venture Club aims to construct an unprecedented global platform to serve investors, entrepreneurs, business leaders and professionals. • Analytical reviews on product and product design for investment appraisal. • Competitive analysis on upcoming startups in (medical, robotic, software, and hardware industry) • Website traffic growth and brand development through social media marketing ( Twitter, Facebook, MeetUp, Eventbrite, LinkedIn, SVC Venture Club) • Strategic consulting on marketing plans in the North America and Chinese market. . Club) • Partnership development ### Global Marketing Intern @ Trustlook Mobile Security Jan 2015 – Jan 2015 | San Jose, CA Founded in 2013 and headquartered in Silicon Valley, Trustlook is a global leader in next­generation mobile security solutions. Trustlook security industry veterans are pioneering the first APT (advanced persistent threat) mobile security solution in order to detect and address zero­day vulnerabilities and advanced malware. • Respond to support requests • Reply to low Google Play ratings • Website fixes • New website content • Blog / Social media posts • Google Play maintenance • Business development content • Focus groups / user studies • Android analysis per country • Competitive analysis (CM Security, Avast, Mcafee others. Their websites and social media) • Google Analytics • New content around key features, such as alarm, locking phone, locating phone, etc. User personas (bill payer, heavy app user, new mobile user). User testimonials • Trustlook mobile app enhancements • YouTube videos ### Marketing Associate @ R.M. Hoffman Company Jan 2015 – Jan 2015 | Sunnyvale, CA R.M. Hoffman Company evolved out of a need to better serve the motion control industry of the West Coast. With decades of accumulated experience in machine design and factory automation, our aim is to provide our customers access to some of the nation's top manufacturers of motion control products. Our services range from pre-sale engineering resources to post-sale support. Our strengths in mechanical and electronic motion control allow us to offer 'out-of-the-box' expertise related to how these products interact with each other and in the real world. Furthermore, our experience in working in multiple industries allow us to offer a cross-pollination of ideas and solutions for your motion control needs. • Marketing Automation • Knowledgeable in Customer Relationship Management • Marketing and Targeting Semantics • Data collecting ### Marketing and Communications Intern @ Imprenta Communications, Inc. Jan 2013 – Jan 2015 An award-wining public affairs, campaign and ethnic marketing, Imprenta Communications Group has served and delivered quantitative results for Fortune 500 companies, government entities, and candidates running for public office. • Accountable for California State government and public relations campaign. Oversaw campaigns and media outlets towards minority groups, which included Korean, Chinese (Mandarin), Hmong, Vietnamese, Tagalog, and Punjabi. • Strategic negotiation and marketing skills in order to have new clientele join the company. Extensive knowledge in communication to keep current clients beyond satisfaction. • Worked along the Senior Vice President throughout conference calls. Interview, hire, and supervise fellow interns and their work assignments or tasks. • Incredible research and data collecting skills and educated in cross-cultural marketing. ## Education ### Bachelor of Science - BS in International Business San José State University Jan 2014 – Jan 2017 ### UI/UX Design Career Track Certificate Springboard Jan 2022 – Jan 2023 ### Community College Education Sacramento City College ## Contact & Social - LinkedIn: https://linkedin.com/in/tiffanythaoxaochay - Portfolio: https://www.tiffanythaoxaochay.com --- Source: https://flows.cv/tiffanythaoxaochay JSON Resume: https://flows.cv/tiffanythaoxaochay/resume.json Last updated: 2026-03-25