Accomplished design systems leader with over 15 years of experience in driving strategy and design.
Experience
2024 — Now
San Francisco Bay Area
Managing the Royal Caribbean Design System, I’m driving its rapid growth and maturity to support both Royal Caribbean and Celebrity brands. I manage a small DS team while enabling hybrid team collaboration, ramping up foundational components, design kits, and documentation, and establishing intake and governance processes. I partner with cross-functional teams to streamline workflows, increase adoption, and ensure alignment with organizational goals.
2022 — 2024
2022 — 2024
San Francisco, California, United States
Responsibilities included managing CNN's Design System and enhancing its intake and governance processes to align with organizational goals. I contributed to strategic prioritization, roadmap development, and the growth of the DS team.
• Spearheaded UX efficiency, maturity, and expansion efforts, while leading the training and guidance of the internal DS team and broader design community.
• Led intake and governance initiatives across Core Desktop, Mobile, and Audio Visual teams, managing platform DS intake and Design Kit development.
• Streamlined architecture, standardized components, conducted audits, and unified Figma Design Kits across sub-brands, reducing redundancy.
• Built new DS process flows, led office hours, and strengthened collaboration among hybrid designers and cross-functional teams.
• Enhanced workflows and tools to improve DS outreach, education, and adoption.
• Mentored DS and 20+ Product Designers, onboarded teams, and gathered feedback for continuous improvement.
2019 — 2022
2019 — 2022
San Francisco, California
Directed the Northstar vision of the DS brand and document site, elevating the product brand and establishing a content hub, while pioneering ecosystem-level asset creation and contributing to application design. Steered UX strategy, encompassing architecture, visual design, and content creation for the innovative Pioneer Design System's self-service product offerings and processes.
• Contributed to the management and planning of design Sketch and prototyping toolkits, mobile analysis, and the development of component, pattern, and global element design and usage specifications
• Led persona development, mobile analysis, and the creation of component, pattern, and global element usage specifications, driving product design and management of the WFRIA API reference application
• Provided consultation and workshops for designers, developers, content strategists, quality engineers, and leadership on design system road-mapping, supporting materials, analytics, and standards
• Facilitated outreach, training, and DS orientation sessions, while developing communication planning strategies with digital and product teams for release and road-map cycles
• Spearheaded research and proof of concept activities related to CMS technologies and processes, while serving as a manager and mentor to DS and product design departments, including content design and UX designers
2017 — 2019
2017 — 2019
San Francisco Bay Area
Headed the creation of DCE ethos principles as well as led design language and design system strategies to support JP Morgan and Chase Bank brands for the Chase Design System. Conducted comprehensive design system analysis for Chase mobile applications, leading weekly mobile workshops, identifying the mobile design system, and documenting mobile components and patterns.
• Oversaw desktop and mobile cross-brand, cross-tribe design system audit, contributing to the identification of a broader design system ecosystem to support next-generation consolidation across desktop, mobile, and various JP Morgan and Chase brands
• Contributed to design foundation, component, and pattern design and documentation.
• Managed design system outreach, fostering relationships and processes among other product, design, and engineering teams
• Engaged in project collaboration, management, and mentorship of other UX designers, strategists, and writers within the design system team and across various digital design teams and channels
2016 — 2017
2016 — 2017
Oakland, CA
Quarterbacked the creation of product design, user journeys, personas, and usability testing as a Consultant at Clorox Digital Labs, driving comprehensive discovery and analytics analysis for mobile optimizations and tracking recommendations.
• Delivered agile processes and personalization experimentation, culminating in the end-to-end mobile product design and InVision prototyping for clients including Soy Vay, Brita, Glad, Kingsford, Hidden Valley, The Clorox Company, and Pine-Sol
• Provided leadership and mentorship to other UX designers, fostering a collaborative and innovative environment while ensuring the delivery of high-quality design solutions
Education
San Francisco State University
Master's degree
University of Colorado Boulder
Literature
Harvard, Cambridge College, UC Berkeley