# Tiff Roberts > Design System Manager : Royal Caribbean Group : CNN : Wells Fargo : Chase Location: Oakland, California, United States Profile: https://flows.cv/tiffroberts Accomplished design systems leader with over 15 years of experience in driving strategy and design. Proven track record building design systems at Chase, Wells Fargo, CNN, and Royal Caribbean, demonstrating a keen ability to drive new processes, advance development, and lead small teams while remaining proactive in product system design. Mentor and coach playing an active role in team growth and culture. Leveraging expertise in strategy, leadership, and hands-on design to drive organizational success and innovation. Skilled at driving strategic initiatives for Fortune 500 organizations, demonstrating exceptional leadership and skills in building designing systems. Known for a relationship-building style, serving as an ambassador for design systems, accessibility, and AI, while fostering trust across teams and design verticals. Solid history of building bridges and facilitating end-to-end conversations between design, technology, and engineering teams. Additional interests: UX Analysis, Health Care Policy, Cross-media/Transmedia Campaign Digital Strategy, Journalism, Social, Political and Environmental issues, Circular Economy Design ## Work Experience ### Design Manager : Design Systems @ Royal Caribbean Group Jan 2024 – Present | San Francisco Bay Area Managing the Royal Caribbean Design System, I’m driving its rapid growth and maturity to support both Royal Caribbean and Celebrity brands. I manage a small DS team while enabling hybrid team collaboration, ramping up foundational components, design kits, and documentation, and establishing intake and governance processes. I partner with cross-functional teams to streamline workflows, increase adoption, and ensure alignment with organizational goals. ### CNN Design System @ CNN Jan 2022 – Jan 2024 | San Francisco, California, United States Responsibilities included managing CNN's Design System and enhancing its intake and governance processes to align with organizational goals. I contributed to strategic prioritization, roadmap development, and the growth of the DS team. • Spearheaded UX efficiency, maturity, and expansion efforts, while leading the training and guidance of the internal DS team and broader design community. • Led intake and governance initiatives across Core Desktop, Mobile, and Audio Visual teams, managing platform DS intake and Design Kit development. • Streamlined architecture, standardized components, conducted audits, and unified Figma Design Kits across sub-brands, reducing redundancy. • Built new DS process flows, led office hours, and strengthened collaboration among hybrid designers and cross-functional teams. • Enhanced workflows and tools to improve DS outreach, education, and adoption. • Mentored DS and 20+ Product Designers, onboarded teams, and gathered feedback for continuous improvement. ### Design System Principal @ Wells Fargo Jan 2019 – Jan 2022 | San Francisco, California Directed the Northstar vision of the DS brand and document site, elevating the product brand and establishing a content hub, while pioneering ecosystem-level asset creation and contributing to application design. Steered UX strategy, encompassing architecture, visual design, and content creation for the innovative Pioneer Design System's self-service product offerings and processes. • Contributed to the management and planning of design Sketch and prototyping toolkits, mobile analysis, and the development of component, pattern, and global element design and usage specifications • Led persona development, mobile analysis, and the creation of component, pattern, and global element usage specifications, driving product design and management of the WFRIA API reference application • Provided consultation and workshops for designers, developers, content strategists, quality engineers, and leadership on design system road-mapping, supporting materials, analytics, and standards • Facilitated outreach, training, and DS orientation sessions, while developing communication planning strategies with digital and product teams for release and road-map cycles • Spearheaded research and proof of concept activities related to CMS technologies and processes, while serving as a manager and mentor to DS and product design departments, including content design and UX designers ### VP UX Design System Strategy @ Chase Jan 2017 – Jan 2019 | San Francisco Bay Area Headed the creation of DCE ethos principles as well as led design language and design system strategies to support JP Morgan and Chase Bank brands for the Chase Design System. Conducted comprehensive design system analysis for Chase mobile applications, leading weekly mobile workshops, identifying the mobile design system, and documenting mobile components and patterns. • Oversaw desktop and mobile cross-brand, cross-tribe design system audit, contributing to the identification of a broader design system ecosystem to support next-generation consolidation across desktop, mobile, and various JP Morgan and Chase brands • Contributed to design foundation, component, and pattern design and documentation. • Managed design system outreach, fostering relationships and processes among other product, design, and engineering teams • Engaged in project collaboration, management, and mentorship of other UX designers, strategists, and writers within the design system team and across various digital design teams and channels ### UX Design Strategy Lead @ The Clorox Company Jan 2016 – Jan 2017 | Oakland, CA Quarterbacked the creation of product design, user journeys, personas, and usability testing as a Consultant at Clorox Digital Labs, driving comprehensive discovery and analytics analysis for mobile optimizations and tracking recommendations. • Delivered agile processes and personalization experimentation, culminating in the end-to-end mobile product design and InVision prototyping for clients including Soy Vay, Brita, Glad, Kingsford, Hidden Valley, The Clorox Company, and Pine-Sol • Provided leadership and mentorship to other UX designers, fostering a collaborative and innovative environment while ensuring the delivery of high-quality design solutions ### UX Lead Consultant @ Google, Comrade, & April Six Jan 2015 – Jan 2016 | San Francisco, CA Oversaw diverse projects as a consultant, encompassing Investment Product Marketing, Mobile Application design, and InVision prototyping, while taking the lead in UX architecture and the redesign of the Yodlee B2B website. • Conducted UX discovery, persona analysis, and laid the foundation for IA, contributing to UX strategies and providing WordPress design recommendations • Played a key role in the redesign of marketing websites and contributed to the organization, needs, and definition of Design Studio Web Standards patterns, serving clients such as BlackRock, Charles Schwab, and Humanity United/Know the Chain ### UX Lead, Chase Design System @ Chase Jan 2014 – Jan 2015 | San Francisco, California, United States Played a pivotal role in the development of the Chase Design System for large-scale website and mobile applications, contributing to its success and usability. • Took charge of component spec writing and spearheaded the development of mobile and tablet responsive design strategies, ensuring a seamless and user-friendly experience across devices • Facilitated the overarching strategy for UX Design Library pattern architecture, contributing to the cohesive and effective design framework for diverse applications ### UX Lead @ SapientRazorfish Jan 2011 – Jan 2014 | San Francisco Bay Area Clients Include: Intel, TMobile, HTC, Kia, Wells Fargo, Samsung, Avaya, Free Credit Score, Credit Report, Microsoft/Bing ### UX Architect @ Charles Schwab Jan 2009 – Jan 2010 ### Business Analyst / UI Designer @ CT Summation Jan 2009 – Jan 2009 ### User Experience / Product Manager (Clinical Education) @ American Academy of Ophthalmology Jan 2004 – Jan 2008 | San Francisco, CA ### And... @ Cambridge College, Harvard School of Public Health, Forrester Research, Creative Group Jan 2000 – Jan 2004 | Boston, Massachusetts, United States ## Education ### Master's degree in BECA Department San Francisco State University ### Literature in Kinesiology University of Colorado Boulder ### Programming in Design, Copywriting, Animation, Film, Journalism Harvard, Cambridge College, UC Berkeley ## Contact & Social - LinkedIn: https://www.linkedin.com/in/tiffroberts --- Source: https://flows.cv/tiffroberts JSON Resume: https://flows.cv/tiffroberts/resume.json Last updated: 2026-04-07