• Founding product marketing team for Google Antigravity, AI first IDE.
• Led Antigravity’s creative marketing strategy across launch, education, and social, delivering 9+ launch videos, standing up course content with DevRels, and building a multi-format content engine spanning demos, experiments, announcements, and thought leadership.
• Partner with Research and Product teams to identify and produce narrative-driven video content that translates complex technical work into compelling storytelling for both technical and non-technical audiences.
• Built and launched a fully operational in-house video studio from scratch, scoping ~$150K in scalable equipment and enabling rapid production of high-quality demos within weeks.
• Established a scalable in-house creative marketing function, hiring and managing contractors to deliver content at a fraction of typical agency costs.
• Own Antigravity’s social media, architected workflows from ideation to daily publishing, iterating rapidly on messaging and formats, scaling X to 100K+ followers and YouTube to 100K subscribers in 3 months.